1983: Apple III Plus

Well, hi there. As a new contributor to Low End Mac, I would just like to extend my hand and offer you the warmest of welcomes. I know a lot of you have been avid readers and followers of Low End Mac, and I don’t want to disappoint!

Jef Raskin, the Visionary Behind the Mac

Jef Raskin founded the Macintosh project at Apple, which led to the development of the Apple Mac and the popularisation of the graphical user-interface. He was Apple employee #31 and left the Macintosh team in mid-1981 after Steve Jobs took over the project.

Michael Spindler: The Peter Principle at Apple

Michael Spindler was born during the last throes of Nazi Germany. The family was split up before Spindler was born, because his father was forced to work at a munitions plant. The absence of his father during his early childhood appeared to make Spindler even more motivated to prove himself. He excelled in school and […]

A History of the iPod: 2005 to Present

More than any other product from Apple, the iPod has changed the company and the world. Before its introduction, MP3 players were the realm of small companies with limited budgets that were unable to provide content. After the iPod, the entire industry has evolved and grown to the point where the largest computer companies in […]

Think Different: The Ad Campaign that Restored Apple’s Reputation

In the months following Steve Jobs’ dramatic return to Apple on 1996.12.20, the press lost interest in the end of Apple’s eleven year interregnum. Instead, they were interested in Apple’s brand new build to order online store, a first for a major computer industry player, and (to Apple’s embarrassment) Umax’s updated S900 Mac clone that […]

A History of the iPod: 2000 to 2004

More than any other product from Apple, the iPod has changed the company and the world. Before its introduction, MP3 players were the realm of small companies with limited budgets that were unable to provide content. After the iPod, the entire industry evolved and grew to the point where the largest computer companies in the […]

The Story Behind Apple’s Newton

In the late 1980s, Apple appeared to be in the middle of a resurgence. John Sculley had forced out the volatile Steve Jobs in 1985, and a cadre of older, more experienced executives focused on building the Apple and Macintosh brands. The company was beginning to grow complacent, working to protect Macintosh revenues at the […]

1997: Microsoft Saves Apple

Fifteen years ago, Steve Jobs announced at the Boston Macworld Expo that Microsoft was making a $150 million investment in Apple Computer, cash Apple desperately needed to remain afloat – along with a promise that Microsoft would continue to develop Office and Internet Explorer for Mac for at least five years, an assurance that helped […]

25 Years of Macintosh in 25 Days

The Macintosh officially turns 25 on January 24, 2009, the anniversary of the day Apple announced the original Macintosh to its Board of Directors and to the world- the world of personal computing has never been the same.

25 Years of Macintosh

The Macintosh officially turned 25 on January 24, 2009, the anniversary of the day Apple announced the original Macintosh to its Board of Directors and to the world – and the world of personal computing has never been the same.

The Roots of Apple’s Retail Stores

During the mid-90s, Mac users were prone to dealing with poorly trained and ill-maintained Mac sections in big box computer and electronics stores. These environments did not foster customer loyalty, nor did they help differentiate the Mac user-experience from Windows.

Rare Apple II Jigsaw Puzzle Found on eBay

Several months ago I was searching eBay, as many of you do, just to pass some time. I discovered an item I never expected to find, since it’s incredibly rare – an original Apple II jigsaw puzzle.

Dan Bricklin, Inventor of the Electronic Spreadsheet

Dan Bricklin (born 1951) codeveloped VisiCalc with Bob Frankston in the late 1970s while he was a student at the Harvard Business School. VisiCalc is widely credited for fueling the rapid growth of personal computers in business. He is currently president of Software Garden, Inc., a small consulting firm and developer of software applications that […]

Beleaguered: Apple Bottoms Out, 1996 to 1998

Apple was at an all-time low in 1996, in a severe financial crisis that worried Mac users around the world. Apple’s shareholders and customers were losing faith, and competitors were closing in fast. The worldwide press badmouthed Apple in 1995 and 1996.

VisiCalc and the Rise of the Apple II

VisiCalc, the first spreadsheet, was one of the key products that helped bring the microcomputer from the hobbyist’s desk into the office. Before the release of this groundbreaking software, microcomputers were thought of as toys; VisiCalc changed that.

Apple’s Pippin and Bandai’s @World: Missing the Mark(et)

Pippin was a multimedia player developed by Apple Computer in the mid 90s. Apple decided to create and license the technology (named Pippin after a type of apple smaller than a McIntosh) due to their belief that home computers were becoming more and more important and popular with customers.

The Cortland Index

Cortland, named for a type of Apple, is a column about computer history, especially Apple and the Macintosh. These articles were written by a student in the United Kingdom who has studied Apple for years and enjoys writing about lesser-known Apple related topics.

Apple’s Copland Project

In 1995, Microsoft was busy promoting the latest release of Windows, Windows 95. Apple was confident that users would still be attracted to the Mac because of its interface – but also worried that Windows’ multitasking environment would put Mac OS 7.5 to shame.

History of Apple’s Lisa

Apple’s Lisa was first envisioned as a brand new business computer to succeed the very popular Apple II, and it was to be designed by Steve Wozniak. The project was quickly turned over to Ken Rothmuller, a former HP director, as Wozniak drifted away from Apple.

How Jean Louis Gassée Changed the Mac’s Direction

Jean Louis Gassée has proven to be one of the most effective managers in the computer industry. He propelled Hewlett Packard to the forefront of the computer industry in Europe, managed Apple’s new products division during the Sculley era, and served as the CEO at Be. Most recently, he has become the CEO at PalmSource […]