The 'Book Page

Why September?

August 4, 1999 - Dan Knight - Tip Jar

Why do we have to wait until September to get our hands on the iBook?

One rumor is hardware problems - Apple hasn't quite got all the bugs out yet. News from Macworld Expo was that the display units were all near-final prototypes with hacked versions of Mac OS 8.6, so that may be one reason for the delay.

Applelinks wonders, "Is the FCC Holding Up the iBook?" Computers themselves have to receive FCC certification, but Applelinks and MacProvider speculate the problem might be the AirPort wireless networking.

Although that could be an issue, I can't see Apple postponing release of the iBook simply because the AirPort may not have FCC approval.

No, I think it's a marketing move.

iMac, #1 since August

Month after month, consumers buy more iMacs than any other computer model. There was some confusion over total sales due to multiple colors for a while, but total iMac sales have topped those of any other model since August 1998.

Steve Jobs predicted that there would be 1.9 million iMacs out there by August 15, the iMac's first birthday. That puts iMac sales at an average level of 160,000 per month.

But I don't think the iMac will be #1 in September.

iBook, #1 in September

Apple has contracted for 250,000 iBooks per quarter. Rumor has it that production began in late June or early July. That means that by the time September arrives, Apple could have 160,000 iBooks ready to go.

With another 80,000 or so scheduled for production in September, total iBook sales for the month could be in the 200-250,000 range - about 50% higher than sales of the industry-leading iMac.

The iMac will rest on its laurels after being the best selling computer for twelve consecutive months. The iBook will probably score well in October, but simply won't be made in the same quantity as the iMac. My prediction: both will be in the top five for October.

The next iMac, iBook

The iMac is almost a year old. By releasing the iBook after the iMac's birthday, Apple will temporarily turn the spotlight from their best selling model ever, giving them the opportunity to refocus on an improved iMac, rumored to have a 17" screen.

It seems likely that Apple will work on updating each part of its product line quarterly. Faster iMacs, Power Macs, and PowerBooks have become the norm. Is there any reason to expect anything less than that for the iBook?

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