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Mac Musings

Apple's Second Quarter

Dan Knight - April 21, 2000 - Tip Jar

I'm sure you've already heard the news: Apple had yet another profitable quarter. Considering the company was "beleaguered" and "almost dead" three years ago, we now take such announcements in stride.

The profit of $233 million compares very favorably with $135 million in the same quarter last year. An extra $98 million is certainly nothing to sneeze at.

Better yet, Apple sold over one million computers in the second quarter (Jan-Mar), including 350,000 Power Macs and 100,000 PowerBooks. Of a total of 1,043,000 computers, that leaves 593,000 units divided between iMacs and iBooks.

Combine this with 1.35 million Macs sold during 2000Q1 (Oct-Dec), and Apple has sold 2.4 million computers this fiscal year. That puts them on pace for something in the 4.5 million range, which compares very favorably with 3.45 million sold in FY99.

The numbers I can't find are those for iBook and iMac sales during the last quarter. In 1999 the iMac sold at a 40% higher pace than the Power Mac, so we can estimate 480-500,000 iMacs were sold. My guess is the actual figure was a bit lower than that, maybe in the area of 425,000. That leaves room for about 175,000 iBooks, far under the 250,000 unit per quarter production capacity we've heard about.

Whatever the final figures, it looks like Apple is on target to repeat in FY2000 what it did in FY1999 - a 25% increase in unit sales.

But that's just the tip of the iceberg. The new Apple has virtually unlimited production capacity, since they are willing to outsource production of the computers. When Apple decides it's time for a new desktop machine or notebook, all they have to do is design it and find the right company to build it for them.

As Apple has shown consistenly since Steve Jobs became iCEO, if they build it, the Mac buyers will come.

Dan Knight has been using Macs since 1986, sold Macs for several years, supported them for many more years, and has been publishing Low End Mac since April 1997. If you find Dan's articles helpful, please consider making a donation to his tip jar.

Recent Mac Musings

IDE Is Dead; Long Live SATA!, 11.04. SATA has displaced parallel ATA. While IDE hard drives haven't disappeared, the best deals are in SATA hard drives.
The Future of Personal Computing: Personal Servers and Low Cost Portables, 11.02. With WiFi everywhere, virtual network computing, and remote access, your iPhone, iTouch, iTablet, or MacBook Air becomes a gateway to your home or office computer.
The Late 2009 Mac mini Value Equation, 10.21. We called the Mac mini 'the best value in desktop Macs' two months ago, and the refreshed Mac mini only improves that value.
The Late 2009 MacBook Value Equation, 10.21. The redesigned consumer MacBook uses unibody construction, gains LED backlighting and battery life, but loses FireWire.
More in the Mac Musings index.

Links for the Day

Mac of the Day: 17" iMac G4/800 MHz, July 2002 - The iMac 'grows up' with a 17" 1440 x 900 display.
Group of the Day: LisaList supports Lisa users.
November 8 in LEM history: 99: OS 9: I think I like it - 01: The simplified Mac life - Soured on Windows - Flea market Mac - 02: Little room for improvement in new 'Books - Combo drive upgrade for iceBooks - 04: Re-Porter - 05: Fix the old iMac or buy a Mac mini? - Apple's Copland project - 06: MacBook Core 2 - MacBook value equation - Cheap is as cheap does - 07: Problems with Classic mode in Tiger - The G4 Power Mac that won't run Leopard
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