Welcome to Taking Back the Market

Low End Mac is pleased to have Tim Nash as a regular contributor. Tim lives with his wife, her Web site on the area ariege.com, two daughters, two cats, and a dog in the French Pyrenees. He has worked for computer companies for more years than he cares to remember, lapsed for a while after the Apple II, but became a Mac fan when his wife introduced him to the IIsi.

Taking Back the Market

• Is Apple's insider selling market driven?, 2002.05.17. Why are so many Apple executives unloading AAPL stock these days?
• Scramble saves Apple, 2002.04.19. One successful financial quarter should pave the way for another.
• The March on Redmond, 2002.04.01. "At the start, it looked like a parade. Children were twirling gaily colored one-button mice...."
• The Macworld bonus, 2002.03.29. Apple's announcements at Macworld Tokyo should mostly encourage investors, Mac users.
• Time to update the iPod?, 2002.03.04. Increased capacity and new markets can grow the iPod's market share as USB 2.0 begins to compete with FireWire speed.
• OS X: Apple's opportunity, 2002.02.22. Mac OS X gives Apple a perfect opportunity to enter the business market.
• Back to business: Wintel problems, 2002.02.08. Apple's opportunities created by Windows insecurity, Intel's 64-bit plans.
• OS X: How fast the future?, 2002.01.25. How Apple will move OS X past the early adopter phase and make it the dominant Mac OS.
• Poor first quarter, but prospects look better, 2002.01.18. Apple had a small profit last quarter, but future prospects are very good.
• The new order, 2002.01.11. New iMacs, a new iBook, a new application, and a new default OS shape the new order.
• Apple's retail grab: The future, 2002.01.04. The economics and deployment of Apple's retail store strategy.
• Apple's retail grab: Crunch time, 2001.12.21. The importance of Apple retail stores and Apple staff in chain stores.
• Apple's retail grab: What risk?, 2001.12.14. Why Apple's retail stores shouldn't be compared with Gateway's failures, and what Apple can gain from a strong retail presence.

Elsewhere on Low End Mac

• Converting Windows users with the iPod, My Turn, 2001.11.26. How Apple could use the iPod to grow Mac market share.
• iPod: More than an MP3 player, My Turn, 2001.11.05. The market for the iPod could be much broader than that of a simple MP3 player.

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