Full Circle: A Brief History of NeXT

Steve Jobs’ career at Apple was unique. His unconventional leadership helped create Apple’s two most important products of the 70s and 80s: the Apple II and the Macintosh. Unfortunately for Jobs, the CEO he had recruited, John Sculley, was not happy with the risks Jobs was willing to take. After a short power struggle that […]

The Pixar Story: Dick Shoup, Alex Schure, George Lucas, Steve Jobs, and Disney

Pixar, a company that revolutionized the feature film industry, had an obscure origin. A group of researchers from the most elite research institutions in the US eventually gathered at a former diploma mill and later defected to Lucasfilm. Their division was purchased by Steve Jobs and became Pixar, which created Toy Story and is now […]

1998: The iMac Saves Apple

Steve Jobs unveils the iMac on May 6, 1998. There is so much to say about the original iMac: Not only is it iconic in the Apple world, but in the whole computing world. Apple was really struggling prior to the launch of the iMac, on the brink of going under.

Where Is Apple Going in 2012?

Prediction and rumours have been a part of the Mac world for as long as I have: If it’s not about hardware revisions, then it’s about new devices or what the next version of the Mac operating system will bring. 2012 will be one of the most interesting years in the Mac world for a […]

Steve Jobs in His Own Words

When I first heard the news that Steve Jobs had died, it hurt. It hurt really bad, causing the kind of heartache that is usually reserved for the passing of close family members. Of course, I didn’t know Steve Jobs on a personal level. The closest I ever got to him was being in the […]

Steve Jobs Stirs Up the DRM Hornet’s Nest

2007 – Steve Jobs spoke to the world last Tuesday about his outlook on digital music and what, if any, continued role DRM would have in the marketplace of digital music. While carefully worded – indeed no talk of DRM as it relates to video was broached – the written statement linked from the Apple […]

Beleaguered: Apple Bottoms Out, 1996 to 1998

Apple was at an all-time low in 1996, in a severe financial crisis that worried Mac users around the world. Apple’s shareholders and customers were losing faith, and competitors were closing in fast. The worldwide press badmouthed Apple in 1995 and 1996.

Apple’s Success and Steve Jobs’ Succession

2004: Few would argue that much of Apple’s success over the past six years can be attributed to Steve Jobs. He gave Apple a strong mandate, pared down the product line, and really helped focus the company on delivering Mac OS X. Without these three things, it’s entirely possible that Apple wouldn’t be in as good […]

OS Ascendant

Here are two books that warrant the attention of serious Low End Mac readers: The Second Coming of Steve Jobs and Free For All.

The Main Difference between Steve Jobs and Bill Gates

Certainly Bill Gates doesn’t like to be characterized as a megalomaniac, and Steve Jobs doesn’t like to be described as a sociopath, but that’s what they are. Trust me.  – Robert X. Cringely, Accidental Empires: How the Boys of Silicon Valley Make Their Millions, Battle Foreign Competition, and Still Can’t Get a Date I am young […]