Rebranding: They’re All Macs Now

2007: When Steve Jobs left Apple in 1985, there were only two Macintosh computers: the original 128K and the 512K “Fat Mac”. When he returned in 1997, there were PowerBooks, Power Macs, and Performas – each model name followed by a four-digit number. Jobs decided to simplify and focus the product line with four quadrants: […]

PowerBooks For All

“The book is here to stay. What we’re doing is symbolic of the peaceful coexistence of the book and the computer.” Vartan Gregorian, on computerization of the New York Public Library card catalog