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The 'Book Page
The BarbiBook
Why not Barbie™?
Dan Knight - 1999.08.02
In The
iBook disaster, John C. Dvorak dissed the iBook design as a "girly"
computer, saying, "The only thing missing from the new Apple iBook is
the Barbie logo."
After the US women's soccer team once again legitimized women's sports, what's wrong with a little "girl power" in the boring world of personal computing? And just last week HP removed the glass ceiling and appointed Carly Fiorina as president and CEO, proving women and technology do mix.
Then again, who better to brighten up the computing world with a "girl friendly" machine than the iMac company, Apple Computer?
From the Mattel side, Barbie used to be simply a well shaped shell for girls to dress up. You bought the doll; you bought lots of clothes. Today Barbie can be a Malibu "beach babe," a doctor, or anything else.
She's acquired a "more realistic" figure and been liberated from the stereotype of blonde ditz clothes horse. Whoever Barbie is today, she is her own woman.
Putting it all together, both Apple and Mattel both know how to market. A hot pink BarbiBook could be just what the doctor ordered to have twelve-year-old girls salivating for a G3. Team Barbie with the iBook and imagine the possibilities.
After all, it isn't just horsepower, 0-60 times, or miles per gallon that sells cars. Looks count.
The same goes for computers, ever since the iMac.
How about it, Steve, could you do the iBook in Barbie pink? (Not
only could you sell the Barbie crowd, but there's this cosmetic company
with pink cars....) 
Art by joe@leblanc.org, who has also done art for iBook Zone.
Further Reading
- Opinion: The iBook disaster, John C. Dvorak, PC Magazine, 1999.07.26. "I suppose I shouldn't say this, but I can only describe it as a 'girly' machine."
- Opinion: The Barbie fixation, Janelle Brown, Salon, 1999.07.28. "...Dvorak's article is chock-full of sexist stereotypes."
- Opinion: 'Girly' iBook not worthy of men, Polly Sprenger, Wired, 1999.07.29.
- Take a look at a real "girly" computer.
- Huh?, Will a Barbie computer make math easy?, Salon, 1999.08.04. Mattel really is releasing a Barbie computer, but it's no iBook or Mac.
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