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Mac Musings

Mac Sales Up, iMac Sales Down?

The Spin Doctor Is In

Dan Knight - 1999.05.24

You gotta love the spin people put on things.

Apple retail sales more than double in April

That was MacChat's headline on May 20. Compared with total Macintosh sales in April 1998, Apple sold over twice as many units in April 1999.

But remember, April 1998 was pre-iMac, which wasn't announced until May and wasn't shipped until August.

And there were several alternatives to the Apple product. Umax was still actively marketing their SuperMac line, while Motorola and Power Computing models were being liquidated at very competitive prices.

But MacChat puts the best possible spin on things: Apple more than doubled unit sales.

iMac sales slow in April

The same day, c|net announced that the iMac had taken a beating in April. For only the second time since August, based on PC Data information, the iMac wasn't among the Top Five models. The discontinued Bondi iMac was #7, while the colorful iMac 266 was #11. I don't recall seeing how the new iMac 333 rated - nor any comment on the PowerBook G3 and Power Mac G3 Pro.

All combined, the three iMac models should have made the Top Five.*

The only explanation c|net could come up with was confusion as Apple ramped up a new model.

A more plausible explanation is the fire at the iMac factory in Mexico. This happened just two weeks after the iMac 333 was officially announced and undoubtedly constrained supplies for a while.

* After I fished writing this article, MacNN published an article (Combined, iMacs reach No. 1 in April) claiming total iMac sales (all versions, all colors) eclipsed those of any other model - based on the same PC Data figures. It has rankings for all iMac versions and also notes that the Blue G3/300 was #16 in overall sales.

Retail PC unit sales rise 21% in April

Then I read the Bloomberg article. It noted that Apple was #3 in personal computer unit sales in April - despite the fact that the biggest segment of the Wintel market is now sub-$1K computers.

Yes, remarkably, with nothing but discontinued iMacs in the sub-$1K range, Apple managed the #3 spot overall.

In light of the "slow" iMac sales noted on c|net, this is even more remarkable. That means the total of iMac, Power Mac, and PowerBook sales surpassed total sales of all but two other personal computer brands.

On top of that, in a month that saw about 21% more computer sales than the previous April, Apple had more than doubled their unit sales. (That's from the MacChat article.)

On the whole, despite supposedly poor iMac sales, Apple did have a remarkable April 1999. But you never would have guessed it from the c|net story.

The Spin Doctor Is Out

By taking three separate articles based on the same sales data, comparing what they say, and removing some of the bias, we discovered the truth:

With three separate models available, the iMac fell from the Top Five.
Apple has really turned around in the last year, doubling unit sales over their pre-iMac days.
More users are choosing Apple computers than all but two other brands.
The Mac market is growing significantly faster than the general PC market.

After removing the spin, I think you can come to your own conclusions.

Our Debt to the IBM PC, 01.09. A Mac user looks at the legacy of the IBM PC.
Surprise, Average Broadband Throughput Is Lower than Maximum Throughput, 01.08. If a service is advertised as 8 Mbps maximum, it shouldn't surprise anyone that the average speed is below that number.
The Lisa Legacy, 01.08. We should always remember how Apple's innovation paved the way for all future computers.
The 17" Unibody MacBook Pro Value Equation, 01.07. The new model is a bit faster, a bit smaller, a bit lighter, and has an incredible 8-hour battery life.
More in the Mac Musings index.

Links for the Day

Mac of the Day: 15" 'TiBook' PowerBook G4, Jan. 2001 - A new 1" thin PowerBook design with a titanium case, 15" widescreen display.
Group of the Day: PowerList for those using Power Computing Mac clones.
January 9 in LEM history: 01: Macworld keynote - 02: The new iMac - Redefining Apple's market - 03: Safari shows off the Apple difference - Impressions of Safari beta - 04: The colored iPod mini - 06: Installing 'Tiger' on unsupported Macs - Time to replace 5-year-old PowerBook - 07: iPhone and Apple TV - Axiotron Modbook - Mac vs. PC price comparisons are never fair - Backup to the rescue - 08: 2008 Mac Pro value equation

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