Mac Musings

Mac Sales Up, iMac Sales Down?

The Spin Doctor Is In

Dan Knight - 1999.05.24 - Tip Jar

You gotta love the spin people put on things.

Apple retail sales more than double in April

That was MacChat's headline on May 20. Compared with total Macintosh sales in April 1998, Apple sold over twice as many units in April 1999.

But remember, April 1998 was pre-iMac, which wasn't announced until May and wasn't shipped until August.

And there were several alternatives to the Apple product. Umax was still actively marketing their SuperMac line, while Motorola and Power Computing models were being liquidated at very competitive prices.

But MacChat puts the best possible spin on things: Apple more than doubled unit sales.

iMac sales slow in April

The same day, Cnet announced that the iMac had taken a beating in April. For only the second time since August, based on PC Data information, the iMac wasn't among the Top Five models. The discontinued Bondi iMac was #7, while the colorful iMac 266 was #11. I don't recall seeing how the new iMac 333 rated - nor any comment on the PowerBook G3 and Blue and White Power Mac G3.

All combined, the three iMac models should have made the Top Five.*

The only explanation Cnet could come up with was confusion as Apple ramped up a new model.

A more plausible explanation is the fire at the iMac factory in Mexico. This happened just two weeks after the iMac 333 was officially announced and undoubtedly constrained supplies for a while.

* After I fished writing this article, MacNN published an article (Combined, iMacs Reach No. 1 in April) claiming total iMac sales (all versions, all colors) eclipsed those of any other model - based on the same PC Data figures. It has rankings for all iMac versions and also notes that the Blue and White G3/300 was #16 in overall sales.

Retail PC unit sales rise 21% in April

Then I read the Bloomberg article. It noted that Apple was #3 in personal computer unit sales in April - despite the fact that the biggest segment of the Wintel market is now sub-$1K computers.

Yes, remarkably, with nothing but discontinued iMacs in the sub-$1K range, Apple managed the #3 spot overall.

In light of the "slow" iMac sales noted on Cnet, this is even more remarkable. That means the total of iMac, Power Mac, and PowerBook sales surpassed total sales of all but two other personal computer brands.

On top of that, in a month that saw about 21% more computer sales than the previous April, Apple had more than doubled their unit sales. (That's from the MacChat article.)

On the whole, despite supposedly poor iMac sales, Apple did have a remarkable April 1999. But you never would have guessed it from the Cnet story.

The Spin Doctor Is Out

By taking three separate articles based on the same sales data, comparing what they say, and removing some of the bias, we discovered the truth:

With three separate models available, the iMac fell from the Top Five.
Apple has really turned around in the last year, doubling unit sales over their pre-iMac days.
More users are choosing Apple computers than all but two other brands.
The Mac market is growing significantly faster than the general PC market.

After removing the spin, I think you can come to your own conclusions.

Links for the Day

Mac of the Day: Macintosh 512K 'Fat Mac', introduced 1984.09.10. The first Mac with enough memory for serious work.
May 22 in LEM history: 73: Ethernet conceived - 98: Is Apple really back? - 00: Cheap Power Macs - 01: Copyright or copy wrong? - 02: OS X is growing the Mac user base - 03: DVD screen shots in OS X - 06: Best OS for older Macs - 07: CRTs and shock danger - Ihnatko on Macs - CPU upgrades for MDD Power Macs - 08: Mac 512K and Word changed my life
Support Low End Mac

Recent Deals

About LEM Support Usage Privacy Contact

Low End Mac is an independent publication and has not been authorized, sponsored, or otherwise approved by Apple Inc. Entire Low End Mac website copyright ©1997-2012 by Cobweb Publishing, Inc. unless otherwise noted. All rights reserved. Low End Mac, LowEndMac, and lowendmac.com are trademarks of Cobweb Publishing Inc. Apple, the Apple logo, Macintosh, iPad iPhone, iMac, iPod, MacBook, MagSafe, Mac Pro, Apple TV, and AirPort are registered trademarks of Apple Inc. Additional company and product names may be trademarks or registered trademarks and are hereby acknowledged.
Advice is presented in good faith, but what works for one may not work for all. Please report errors to .
LINKS: We allow and encourage links to any public page as long as the linked page does not appear within a frame that prevents bookmarking it.
Email may be published at our discretion unless marked "not for publication"; email addresses will not be published without permission, and we will encrypt them in hopes of avoiding spammers. Letters may be edited for length, context, and to match house style.
PRIVACY: We don't collect personal information unless you explicitly provide it. For more details, see our Terms of Use.

Custom Search

Follow Low End Mac on Twitter
Join Low End Mac on Facebook

Low End Mac Reader Specials

Macsales.com SuperSpeed SSDs from $58. Transform your Mac with an SSD Solution of up to 960GB! You won't believe it's the same machine! Once you experience an OWC SSD, no going back! - Macsales.com

Don't install Parallels to play poker online! Macpokeronline.com will show you how to download and play Poker on a Mac natively on your Mac in just minutes.

Affiliates

Amazon.com
The iTunes Store
PC Connection Express
Parallels Desktop for Mac
eBay