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Mac Musings
Dell Ads on Low End Mac?
Dan Knight - 2000.11.18 - Tip Jar
I've received a fair bit of email over the past week that has nothing to do with the editorial content of Low End Mac. Instead, these folks wondered what the heck Dell ads were doing on our site.
Separation of Church and State
In publishing, we usually try to separate editorial content from ads. We do that at Low End Mac. In fact, we don't even have our own ad department - all that's very ably handled by BackBeat Media.
It's a mutually beneficial relationship. They sell the ads, run the ad server, send out the bills, collect funds, and split the proceeds with us. They make money. We make money. And we don't have to sell the ads or deal with collections. It's worth splitting ad income to avoid those headaches, besides which it's not an area we're particularly good at.
The only guidelines I have for BackBeat are that I only want family friendly ads on my site. No porn, which BackBeat wouldn't do to begin with. And no online gambling sites - I believe too many people have lost too much that way, and most people believe the online gambling sites aren't fair. Except for the time we did get involved with an online casino campaign, things have gone very well. And even in that instance, the sponsor was willing to accommodate our wishes.
Dell on Low End Mac
How in the world did Dell ads end up on Low End Mac? I'm not really sure, since a lot of the campaigns BackBeat sells cover a whole family of ads.
Do I object to Dell ads on Low End Mac? Not at all. If Dell wants to help underwrite the costs of this site, it's fine with me. I expect they get a pretty poor click-through rate, though. After all, only 42% of the folks visiting Low End Mac are doing so from Windows computers, and most of them would rather be on Macs.
In the end, I got a real chuckle out of Dell running banner ads
on this site. We have not sold out to the enemy, but we're more
than happy to take his money.
Dan Knight has been using Macs since 1986, sold Macs for several years, supported them for many more years, and has been publishing Low End Mac since April 1997. If you find Dan's articles helpful, please consider making a donation to his tip jar.
Recent Mac Musings
- Why Is Apple Ditching Netbook Support Now?, 11.16. Mac OS X 10.6.2 deliberately removes Atom support. What does Apple have to gain by doing so?
- IDE Is Dead; Long Live SATA!, 11.04. SATA has displaced parallel ATA. While IDE hard drives haven't disappeared, the best deals are in SATA hard drives.
- The Future of Personal Computing: Personal Servers and Low Cost Portables, 11.02. With WiFi everywhere, virtual network computing, and remote access, your iPhone, iTouch, iTablet, or MacBook Air becomes a gateway to your home or office computer.
- The Late 2009 Mac mini Value Equation, 10.21. We called the Mac mini 'the best value in desktop Macs' two months ago, and the refreshed Mac mini only improves that value.
- More in the Mac Musings index.
Links for the Day
- Mac of the Day: iMac Core Duo, Jan. 2006 - The first Intel-based iMacs ran at 1.83-2.0 GHz, came with 17" and 20" displays.
- Group of the Day: Mac Pro List is for those using a Mac Pro.
- November 22 in LEM history: 99: Gradebooks - 00: Leveraging Apple design - Quadra 630 to Power Mac 5200 - 02: Laptop or desktop? - 04: SuperDuper: Quick, easy, efficient backup - Cross-platform programming for the rest of us - 05: Mac video surveillance on the cheap - Which OS is best for my vintage Mac? - No 'best browser' for the Mac - Sorry state of browsers for classic Macs - 06: Core 2 means cooler running 'Books - 2.0 GHz G4 upgrade
- Support Low End Mac
Recent Content on Low End Mac
- Apple's Tablet an End Run Beyond Netbooks, Frank Fox, Stop the Noiz, 11.20. Whatever Apple has planned will leverage existing technologies while going beyond what its competitors can offer.
- i5 iMac Benchmarked, Mac mini 'Shouldn't Be Overlooked', Twitter Client for Classic Mac OS, and More, Mac News Review, 11.20. Also why Apple leaves the low end to others, 10.6.2 fixes video playback problem in 27" iMac, 3D Leopard and Snow Leopard performance, and more.
- Apple #4 in Reliability, Apple Tablet a Gadget for All?, HP's i7 Notebook Outdoes Mac Rivals, and More, The 'Book Review, 11.20. Also Flash 10.1 improves video on Hackintosh netbooks, thin-and-light notebooks impress, Windows XP finally on the way out, and more.
- NASA Chemical Sensor for iPhone, Smartphone Death Match, iPhone Earrings, and More, Ian R Campbell, 11.20. Also mobile phone dangers, new apps, GPS solution for iPod touch, new iPod and iPhone cases, and more.
- Replacing the Hard Drive in a Clamshell iBook, John Hatchett, Recycled Computing, 11.19. Yes, it is one of the most difficult Apple notebooks to disassemble and reassemble, but a 10 GB hard drive just will not do.
- IBM Model F: A Great Old Keyboard with an Outdated Layout, Tommy Thomas, Welcome to Macintosh, 11.19. Although it used a different technology than the revered IBM Model M keyboard, the Model F was a great keyboard in its own right.
- Soft Touch Keyboards, Wireless Mouse Options, Loving SeaMonkey 2, and More, Charles W. Moore, Miscellaneous Ramblings, 11.18. Also the future of browsing with PowerPC Macs and the multiple mouse input bug introduced with OS X 10.5.8.
- More links in our archive.
Recent Deals
- Best eMac Deals, 11.18. Used 1 GHz Combo, $100; SuperDrive, $269; 1.25 GHz Combo, $119; SD, $319; 1.42 GHz Combo, $289; SD, $498.
- Best Mac OS X 10.6 and Mac Box Set Deals, 11.18. "Snow Leopard", single user, $25; 5 users, $45; Mac Box Set, single user, $139; 5 users, $180; Server, $414. Shipping included.
- Best Xserve Deals, 11.18. Used 1 GHz dual G4, $649; 2.3 dual G5, $795; 3.0 4-core Xeon, $1,899; refurb 2.26 4-core, $2,499; new, $2,888; refurb 8-core, $2,999; new, $3,449; more.
- Best 15" MacBook Pro Deals, 11.17. Used 1.83 GHz, $750; 2.16, $800; 2.33, $900; refurb 2.4, $1,299; 2.53, $1,449; 2.66, $1,699; 2.8, $1,899; new 2.53, $1,579; 2.66, $1,799; more.
- Best Power Mac G4 and AGP Video Card Deals, 11.17. Used 400 MHz, $50; 933 MHz, $80; 500 dual, $60; 867 dual, $90; 1 GHz dual, $150; 1.25 GHz dual, $225; 1.42 GHz, $499.
- Best Mac OS X 10.5 Deals, 11.17. "Leopard" upgrade, $80; single user license, $135; 5 users, $173; Mac Box Set, 5 users, $230; Server, 10 users, $340; unlimited, $850. Shipping included.
- Best Mac mini Deals, 11.16. Used 1.42 GHz G4 mini, $379; 1.66 GHz Core Solo, $419; 2.0 Core 2, $450; new 2.26 GHz nVidia, $580; 2.53 GHz, $769; Server, $990.
- Best iBook G4 Deals, 11.16. Used 12" 1.07 GHz Combo, $210; 1.33 GHz, $298; 14" 1.33 GHz, $398; 1.42 GHz, $479; SuperDrive, $498.
- Best iPod shuffle Deals, 11.16. Used 1 GB, $35; 4 GB, $65; refurb 1 GB, $39; 2 GB, $59; new 2 GB, $55, 4 GB, $75. New and refurb prices include shipping.
- More deals in our archive.
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