Low End Mac Reader Specials

TypeStyler For Mac OS X is Now Shipping! Download The Free Fully Functional 60 Day Tryout at www.typestyler.com

OWC: Get the Right Memory / Ram for your Mac. Top Quality, Competitive Prices, Lifetime Warranty. Expert Support and Video Installation Guidies too! 4.0GB Matched Sets from $87.99, Options up to 32GB. Click here

Don't install Parallels to play poker online! Poker Mac will show you how to download and install a native Mac poker application such as Full Tilt Poker Mac.

Laptop Hardware Provided by TechRestore - Overnight Mac & iPod Repairs.

Compare products like desktop computers, apple laptops, apple macs, and LCD Monitors side by side! All the information and reviews to make the best purchasing decision for new mobile phones, sat nav systems, or MP3 players. The Ciao online shopping community makes searching products easy for you.

Mac Scope

Time to Take Off the Switcher Gloves

Stephen Van Esch - 2002.12.18

Like .mac, however, Apple seems to be letting the full potential of the Switch campaign go unrealized. The switchers have definitely made an impression on a large number of people. Ellen Feiss has gone on to become a cult celebrity. Apple's marketing company has undoubtedly gone out of its way to choose people others can identify with. That kind of marketing is immensely powerful if handled correctly.

Take, for example, the Apple Switch page. On it you can read letters, view the commercials, and learn about switching to the Mac. It's all useful information. However, I'm certain that there are people who are considering switching who would just love to post a message to one of the switchers in the commercials - maybe get a small dialog going and earn more about their switching experience.

This would be invaluable to switchers. Of course, they can't be hanging around the message boards all day long answering questions, but an online event of some kind that would connect switchers to potential switchers would create even more down-to-earth credibility that could do nothing but increase awareness of Apple and its products.

Take Feiss, for example. Internet users stampeded to read her first interview some weeks ago. That traffic could have been Apple's - if they had given Feiss the chance to speak her mind on the Apple site. Of course, Feiss may have declined, but if she has accepted, what a coup!

My point is that Apple is failing to use the Internet to maximize the quasi-celebrity switchers in the commercials. Again, most switchers have real jobs that wouldn't permit them to hand around message boards or answer hundreds of emails.

There are, however, ways around this. For example, Apple could solicit questions for each switcher, pare them down to the ten best, and send the questions along. Slashdot uses this system for their celebrity interviews to great effect. This system would allow Apple to control the dialog to a certain extent - and probably save the switchers from having to answer inane questions ("We're you doped up, Ellen?"). In addition, potential switchers could connect with real switchers in a very real manner.

What do you think of this idea, Apple?

Stephen Van Esch is the founder and president of the E-learning Foundry, an online training resource for Mac users. Steve loves the Mac and is doubly bilingual, since he's also fluent in Windows and French.

Recently on Mac Scope

Connecting with the broader Macintosh community, 04.06. "But beyond the very minor celebrity status that came with being published on Low End Mac, it gave me a real opportunity to participate in the Mac community."
Hardware failure, that rare Mac headache, 07.09. Macs are usually pretty reliable, but a hardware failure after just two-and-a-half years is still disappointing.
Still waiting for iTunes Music Store Canada, sort of, 06.23. While the pay-per-tune model makes sense, Apple's post-purchase copy management flies in the face of Canadian copyright law.
PearPC's slow Mac emulation - What's the point?, 05.26. "For all those Windows folks who are gussying up Windows to look like OS X and getting excited over PearPC, please just buy a Mac."
More in the Mac Scope index.

Links for the Day

Mac of the Day: 17" iMac G4/800 MHz, July 2002 - The iMac 'grows up' with a 17" 1440 x 900 display.
Group of the Day: LisaList supports Lisa users.
November 8 in LEM history: 99: OS 9: I think I like it - 01: The simplified Mac life - Soured on Windows - Flea market Mac - 02: Little room for improvement in new 'Books - Combo drive upgrade for iceBooks - 04: Re-Porter - 05: Fix the old iMac or buy a Mac mini? - Apple's Copland project - 06: MacBook Core 2 - MacBook value equation - Cheap is as cheap does - 07: Problems with Classic mode in Tiger - The G4 Power Mac that won't run Leopard
Support Low End Mac

Recent Deals

Best Mac Pro Deals, 11.03. Used 2.66 GHz 4-core, $1,300; 3.0 8-core. $2,299; refurb 2.66 4-core Nehalem, $2,149; 2.93, $2,549; 2.26 8-core, $2,799; 2.93, $4,999.
Best iPhone Deals, 11.03. New 8 GB iPhone 3G, $$99; refurb 16 GB 3GS, $149; new, $199; 32 GB, $299.
Best 12" PowerBook G4 Deals, 11.03. Used 867 MHz SperDrive, $348; 1 GHz, $499; 1.33 Combo, $298; SD, $559; 1.5 Combo, $448; SuperDrive, $589.
Best Power Mac G3 and PCI Video Card Deals, 11.02. Used beige 300 MHz, $25; G4/366, $49; blue & white 350, $80; 400, $90; 450, $105; PCI video cards from $15; shipping additional.
Best Power Mac G4 and AGP Video Card Deals, 11.02. Used 400 MHz, $50; 733 MHz, $69; 933 MHz, $209; 1.25 GHz dual, $299.
Best 15" MacBook Pro Deals, 11.02. Used 2.0 GHz, $800; 2.2, $900; 2.4, $1,000; refurb 2.53, $1,449; 2.66, $1,699; 2.8, $1,949; 3.06, $2,169; new 2.53, $1,579; 2.66, $1,799; more.
Best Mac mini Deals, 10.30. Used 1.33 GHz G4 mini, $379; 1.42, $389; 1.5, $419; 1.83 GHz Core Duo, $350; Core 2, $439; new 2.26 GHz nVidia, $580; 2.53 GHz, $770; Server, $990.
Best G4 iBook Deals, 10.30. Used 12" 1.07 GHz Combo, $225; 1.33 GHz, $298; 14" 1 GHz, $349; 1.33 GHz, $398; 1.42 GHz SuperDrive, $498.
Best Classic Mac OS Deals, 10.30. System 6.0.8 floppies, $10; 7.1, $12; 7.5, $20; 7.5 CD, $4; 7.6 $13; 8.1, $11; 8.5, $20; 8.6, $90; 9.0, $20; 9.2.2, $30.
More deals in our archive.

About LEM | Support | Usage | Privacy | Contacts

Entire Low End Mac website copyright ©1997-2009 by Cobweb Publishing, Inc., unless otherwise noted. All rights reserved. Advice presented in good faith, but what works for one may not work for all. Please report errors to .
LINKS: We allow and encourage links to any public page as long as the linked page does not appear within a frame that prevents bookmarking it.
Access our RSS news feed at http://lowendmac.com/feed.xml.
Email may be published at our discretion; email addresses will not be published without permission, and we will encrypt them in hopes of avoiding spammers. If you prefer your message not be published, mark it "not for publication." Letters may be edited for length, context, and to match house style.
PRIVACY: We don't collect personal information unless you explicitly provide it. For more details, see our Terms of Use.
Low End Mac is an independent publication and has not been authorized, sponsored, or otherwise approved by Apple Inc. Apple, the Apple logo, Macintosh, iBook, iMac, eMac, iPod, iPhone, PowerBook, MacBook, MagSafe, Mac Pro, Apple TV, and AirPort are registered trademarks of Apple Inc. Additional company and product names may be trademarks or registered trademarks and are hereby acknowledged.