August 2001 – Macworld Expo attendees were duped into thinking there would be a flat panel iMac by unsubstantiated rumors. Steve Jobs announced faster iMacs and a new faceplate for the Power Mac G4. Mac OS X 10.1 is not quite ready.
Many Mac website columnists went ballistic. Apple’s stock price dropped. The mainstream press announced the death of Apple again while extolling the virtues of the unreleased Windows XP.
Already rumormongers are saying, “Wait until Macworld San Francisco in January 2002.”
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