Apple’s Biggest Challenge: Overcoming Stereotypes

2001: Several articles have recently touted the fact that Apple wants to compete directly with Sony in the digital appliance market. This is all well and good. Moving beyond the “computer” market and into new spaces that service Jobs’ “digital lifestyle” is a good idea – a good idea that will face an uphill battle, […]

Down the Digital Lifestyle Road

2001: Enough hay has been made of the recent softening of the PC market to last us until next year. The PC is dead! The vultures fly around the PC market! Consumers abandon PCs in droves! Handhelds are where it’s at! Unfortunately, while Steve Jobs may not always be right, he’s probably pretty close with […]