Jef Raskin founded the Macintosh project at Apple, which led to the development of the Apple Mac and the popularisation of the graphical user-interface. He was Apple employee #31 and left the Macintosh team in mid-1981 after Steve Jobs took over the project.
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We believe in the long term value of Apple hardware. You should be able to use your Apple gear as long as it helps you remain productive and meets your needs, upgrading only as necessary. We want to help maximize the life of your Apple gear.