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The iMac Channel

The iMac 300

18 October 1998 - Dan Knight

Face it: the iMac was announced five months ago and is rapidly becoming dated.

Look at the Wintel world. It's getting hard to find a 233 MHz Windows computer these days, although they were hot when Steve Jobs first announced the iMac.

Look at the Mac lineup. Apple has discontinued the Power Mac G3/233 and gone to 366 MHz on the top end. The entry level PowerBook G3 runs at 233 MHz, but buyers are clamoring for the 266 MHz and 300 MHz models.

The iMac as we know it will survive the Christmas season on momentum, especially if Apple can trim $200 or so off the retail price. But come January, 233 MHz is going to seem so, well, 1998. Apple needs to up the ante.

First of a family

It's self-evident that there won't be just one iMac. Apple has created a new brand identity that should become the trunk of a family tree of iMac computers: economy iMacs, faster iMacs, bigger iMacs.

Who knows just what Apple has up its sleeve? (And Steve Jobs isn't telling - yet.)

But Apple reaches a milestone on 24 January 1999. That will be exactly 15 years since The Macintosh was first unveiled. I can't imagine Apple not taking advantage of that to announce several new models: the long-rumored consumer portable, faster PowerBooks, the first G4 models, and new iMacs.

The iMac 300

This is conjecture, but I think Apple will continue selling to original iMac as long as there's a market for it, which could take it until next summer. With a few price cuts along the way, it could be well under $900 by then and give the cheap Windows boxes decent competition.

But a lot of people buy specifications, not just looks. For them, a 233 MHz computer will seem dated. (It will be dated.) Apple can create a new iMac at minimal cost from the current model. Differences would include:

  • 300 MHz G3 processor with 1 MB backside cache
  • 64 MB standard RAM, leaving top DIMM slot free
  • 32x CD-ROM
  • 6-8 MB hard drive
  • 6 MB VRAM standard
  • 2D/3D graphics acceleration

Apple could do this without making a single change to the case or motherboard. Graphic acceleration could be added using the Perch slot. Everything else works in the current design.

Beyond the iMac 300

There'll be other models. Maybe an iMac 300 DVD, just like the regular model, but with a DVD player and decoder (which would replace the graphics accelerator in the Perch slot). That would command a premium of several hundred dollars, but by next summer DVD-ROM prices should be dropping quickly.

I can't imagine that we won't see a "pro" version of the iMac, which could be an iMac 300 with a 17" screen instead of the current 15" one. This larger iMac would probably come with DVD as a standard feature.

I'm still enamored of the Tiny iMac, a monitor-free model about the size of the Macintosh LC, IIsi, or Performa 360. This would be the only iMac designed as an upgrade for owners of older Macs - a market I hope Apple will tap into.

And I think iMacTV would sell like hotcakes. Combining the Tiny iMac with DVD, an infrared keyboard with trackpad, and video output for both a computer monitor and your TV, it could be a hot home theater item. Look at it as WebTV meets PlayStation meets the DVD player meets the iMac. LEM

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