A History of the iPod: 2005 to Present
and Dan Knight - 2007.09.06, updated
More than any other single product from Apple, the iPod has changed the company and the world. Before its introduction, MP3 players were the realm of small companies with limited budgets that were unable to provide content. After the iPod, the entire industry has evolved and grown to the point where the largest computer companies in the world have major interests in the digital music industry.
Part 1: 2000-2004
- Creation of the iPod
- The First iPod: 1,000 Songs in Your Pocket
- The 2nd Generation iPod: Adding Windows Support
- The 3rd Generation iPod: Apple Tries Buttons, Adds Dock Connector & USB
- The iPod mini: Introducing the Clickwheel
- The 4th Generation iPod
- The iPod photo: Beyond Black & White
Part 2: 2005-present
- The iPod shuffle: Small and No Screen
- The iPod nano: Small with a Screen
- The video iPod: Beyond Still Images
- The 2nd Generation nano: Tougher
- The 2nd Generation shuffle: Tiny
- The iPhone: More than an iPod Smartphone
- iPod touch, classic, video nano, and more
- iPhone 3G: Twice as fast, half the price
- September 2008: iPod line overhauled
Continued from Part 1: 2000-2004
Contradicting an earlier statement made by Jobs scoffing at the flash-based MP3 market, Apple released its first flash-based MP3 player on January 11, 2005. The new player was the size of a pack of gum and cost for $99 (for the 512 MB version). This made it a great value among MP3 players, with most comparably priced players providing half the capacity.
In order to keep the price of the device down, Apple scrapped the scroll wheel and LCD display. Without that interface, Apple hyped the device's shuffle mode.
The shuffle was also the first iPod not to support FireWire.
In late 2005, Apple announced that its profits had quadrupled largely due to the iPod. They also announced that over 28 million devices had been sold, giving Apple a 75% market share for digital music players. Apple has had its best quarter since it peaked 1995, and financial giant, Goldman Sachs, predicts that sales will grow even more.
The newest iPods are also the ones that are the most different from their predecessors. They are both powered by dual ARM processors (Apple owns shares in ARM, the company that licenses the ARM CPU design to companies like Intel or TI) and a brand new version of PortalPlayer, the music player.
The iPod nano, introduced in September 2005, was designed in a little less than a year as the successor to the iPod mini - and it's tiny. It was designed to mimic the look of hard drive-based players, but it's quite different on the inside. It utilizes high capacity flash memory for its file storage, and it has a brand new scroll wheel manufactured by Apple.
Like the iPod shuffle, it has no FireWire support, and it was widely criticized for being too susceptible to scratching. It was available in 2 GB and 4 GB capacity in either black or white.
Introduced weeks later (in October 2005), the fifth generation iPod could be as significant to Apple as creating the iTunes Music Store was in 2002. Available in 30 GB and 60 GB versions in either white or black, the 5G iPod is capable of playing videos purchased online (using software from PortalPlayer).
Michael Iger, the CEO of Disney, agreed to allow Apple to sell copies of ABC programming over iTMS. Talks had begun over a year before, but Jobs and Disney CEO Michael Eisner didn't get along, and the technology was not yet inexpensive enough.
The 5G iPod is up to 30% thinner than previous models, although the other dimensions are the same, and it was the first full-sized iPod that didn't include FireWire support.
Both the nano and video-enabled iPod are equipped with more and more features, making the devices behave more like PDAs than pure music players. They are both equipped with calendar and address book viewers, but they also feature a suite of games, a screen saver, and a PIN screen.
Apple updated the "video iPod" (never its official name) in September 2006. Generally known as the 5.5G iPod, the revised version has a brighter display, longer battery life when showing videos, and moved the top end to 80 GB.
In September 2006, Apple replaced the original iPod nano with a more rugged, aluminum-clad model. The 2G nano remained tiny, gained a brighter screen and improved battery life, and was available in three capacities and six colors: 2 GB silver; 4 GB blue, green, pink, and silver; and 8 GB black.
At the same time that Apple introduced the second generation nano, the company unveiled the second generation iPod shuffle. Like the new nano, it was encased in aluminum. Like the original shuffle, it had no screen. Unlike any previous iPod, it had a built-in clip.
And it was tiny, barely big enough for a clickwheel. The 1 GB aluminum shuffle was available in blue, green, orange, pink, and silver, and it was so small that there wasn't room for a dock connector or even a mini USB port. Instead, Apple devised a way to connect the new shuffle to USB through the headphone jack using a special cable.
Steve Jobs announced the iPhone during the Macworld Expo keynote address in January 2007. The iPod-sized device runs OS X and is unlike any smartphone that preceded it. Unlike any previous iPod, there's no scrollwheel at all. Unlike the traditional cellphone, there are no buttons for dialing phone numbers. The iPhone has only one button; everything else is handled via its 3.5" 480 x 320 touchscreen.
The iPhone runs a custom version of OS X and supports both AT&T's Edge wireless technology and 802.11n WiFi. It synchs with the Mac's address book, includes Apple's Safari browser, has all the functionality of a video iPod, and introduced innovations including a soft keyboard and the ability to automatically rotate screen content based on the iPhone's orientation.
It wasn't cheap. With 4 GB of flash memory, the entry-level iPhone sold for US$499 with no rebates from AT&T Wireless. The 8 GB version sold for US$599.
The iPhone was released at 6:00 p.m. local time on Friday, June 29. It was available only in the US and exclusively through The Apple Store and AT&T Wireless (formerly Cingular) company stores. Apple reported sales of 270,000 units in its first shipment, and AT&T noted that 147,000 were activated that first weekend.
iSuppli calculated that the iPhone accounted for 1.8% of US mobile phone sales in July 2007, nearly double Apple's 1% goal. AT&T reported it as the best selling model it has ever carried, and Apple projected sales of 730,000 units in the July-Sept. timeframe, which would mean 1 million iPhones.
On September 5, 2007, Apple unveiled a completely revised iPod line. Well, almost.
The real excitement comes from the iPod touch, which looks a lot like the iPhone. In fact, it's basically an iPhone without the phone and camera - it runs OS X, has 802.11n WiFi, and is a bit smaller than the iPhone. And it trumps the iPhone in one area: You can buy a 16 GB iPod touch, but the iPhone tops out at 8 GB.
The iPod touch is less than 1/3" thin at 8mm and sells for US$299 with 8 GB of flash memory, US$399 with 16 GB.
The traditional full-sized iPod was renamed the iPod classic (a name Apple paid $1 million to use with the 1990 Macintosh Classic) and is the only hard-drive based version of the iPod. It has a new interface that includes cover flow, a feature introduced with iTunes.
The iPod classic is available in the highest capacity to date: 160 GB. The US$349 160 GB 6G iPod is only 0.53" (13.5mm) thick and weighs 5.7 oz. (162g). The less costly (US$249) 80 GB iPod classic is even thinner and lighter at 0.41" (10.5mm) and 4.9 oz. (140g).
The iPod nano has gone from a slim, brushed aluminum design to a wider, powder finished aluminum one to make room for a new 320 x 240 very high resolution (204 dpi!) 2" display. Like the iPod classic, it also has cover flow, and it's the first iPod nano that can be used to watch videos or play games.
The new nano is shorter and wider than it's predecessor (2.75" x 2.05"/70 x 52mm vs. 3.55" x 1.6"/90 x 40mm) but just as thin. The video nano is available in two capacities, 4 GB and 8 GB, and five colors: light gray, dark gray, light green, light teal, and [RED]. The US$149 4 GB model only comes in light gray, while the US$199 8 GB model is available in all five colors.
Then there's the third generation iPod shuffle, which looks a lot like the 2G iPod shuffle it replaces. The big difference is the finish, which is a powdered aluminum rather than brushed aluminum. The five colors available are light gray, light teal, light purple, light green, and [RED].
As before, there's only one capacity - 1 GB, enough to store 240 songs on average. Like the model it replaces, it retails for US$79.
But the Sept. 2007 announcement goes beyond iPods. Apple discontinued the 4 GB iPhone while slashing the price of the 8 GB model by $200 to US$399, announced the iTunes Wi-Fi Music Store for the iPhone and iPod touch, and began selling ringtones for the iPhone for US$1.98.
Apple's next improvement to the iPod line came on Feb. 5, 2008, when it added new, higher capacity versions of the iPhone and iPod touch. Each doubled capacity at a US$100 price premium, so the 16 GB iPhone retailed for US$499, and the 32 GB iPod touch listed at US$499.
The iPhone 3G was introduced in 22 markets on July 11, 2008, and its software was available as an upgrade for owners of the original iPhone. Perhaps the most sigificant change was the introduction of an iPhone App Store, where iPhone owners could download free and commercial programs for their iPhones.
The iPhone's 3G technology theoretically doubled Internet speed, although that varied from locale to locale and has been the subject of numerous lawsuits. The '08 iPhone is available in 8 GB and 16 GB configurations worldwide and a 4 GB configuration in select market.
In the US market, the iPhone 3G sold for $199 with a 2-year AT&T service contract - half the price of the original iPhone.
The entire iPod line was updated on Sept. 9, 2008. The iPod shuffle remained the same - same design, same memory capacity - but with a different color palette. The iPod classic line was simplified with a single 120 GB model replacing the previous 80 GB and 160 GB ones.
The 2G iPod touch gained a built-in speaker, volume buttons, and iPhone OS 2.0 (also available as a software upgrade for the original iPod touch), and the iPod nano was completely redesigned once again. The 4G iPod nano went back to a tall, narrow design, and the vertical screen supports rotation, just like the iPod classic. It also offered an extensive color palette.
One of the clever new features of the 2008 iPod touch and nano is "shake to shuffle" - because there are no moving parts, users can shake the iPod to have it shuffle to another track.
Some of the sources used in writing this article:
- Apple: The Inside Story of Intrigue, Egomania, and Business Blunders, Jim Carlton
- Infinite Loop, Michael Malone
- The Second Coming of Steve Jobs, Alan Deutschman
- Apple Confidential 2.0, Owen Linzmayer
- Odyssey: Pepsi to Apple . . . a Journey of Adventure, Ideas & the Future, John Sculley
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