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SAM, the Sixteenth Anniversary Macintosh
1/18/2K: "I am Sam."
If our sources are to be believed, Apple computer has licensed
this phrase and the likeness of Sam from the Dr. Seuss
classic, Green Eggs and Ham, for the forthcoming Sixteenth
Anniversary Macintosh (SAM).
If you remember the Twentieth
Anniversary Macintosh (TAM) of 1997 - a model celebrating 20 years
of Apple, not 20 years of the Mac - you may be wondering what kind
of innovations SAM will sport. After all, TAM was a desktop
computer with an LCD screen, a vertical CD-ROM drive, and a
powerful subwoofer.
In short, SAM won't be anything like the pre-Jobsian TAM,
which was a limited edition overpriced way cool toy.
No, SAM (expected to be announced during Super Bowl
half-time, just as the original
Macintosh was sixteen years ago) will be a curious hybrid of
new and old - less like TAM and more like the Mac Classic and Color Classic.
Forward Into the Past
For those who don't recall it, Apple developed a reputation for
great ideas inadequately executed. For instance, the
original Mac had only 128 KB of memory and a single internal floppy
drive. Between the OS and 21 KB set aside for video (it used DRAM
memory, just as many cheap Wintel boxes do today), you pretty much
had to get used to swapping 400K floppies or buy an external floppy
drive to get anything done. And even then, the burden of video,
drive management, and CPU took its toll on the 8 MHz 68000 at the
heart of the Macintosh.
That was 1984. Almost seven
years after that Super Bowl ad, in October 1990, Apple released
the Mac Classic, which remained in the product line until September
1992. It used the same 8 MHz 68000 as the original Macintosh - and
it was equally burdened by the OS, video, and floppy drive control.
(For perspective, 1990 was also the year Apple introduced the
"wicked fast" Macintosh IIfx with a
blazing 40 MHz 68030 processor.)
The Classic had a few improvement over the first Macintosh. It
was available at US$999 (just like the iMac 350) with a 1.4 MB floppy drive and a
whopping 1 MB of memory. It also had a SCSI port for attaching a
hard drive. And, for those with an extra $500, it could be
purchased with 2 MB of memory and a 40 MB internal hard drive.
Think about it: six-and-a-half years after the first Macintosh,
Apple introduced a new model with exactly the same processor and
speed. The only real improvements were that memory could be
expanded to 4 MB, a high density floppy drive, and the ability to
use a SCSI hard drive.
Let's jump forward to February 1993,
nine years after the Super Bowl introduction of the Macintosh and a
month shy of the sixth anniversary of the 16 MHz Mac II. Apple introduced the powerful Quadra 800 (33 MHz 68040), the affordable
Centris 610 (20 MHz 68LC040) and
Centris 650 (25 MHz 68040), the
consumer oriented LC III (25 MHz
68030), the first color PowerBook (165c with a 33 MHz 68030), and the
underpoweredColor
Classic.
With a 16 MHz 68030 further crippled by a 16-bit data bus (see
our Road Apples report), the
Color Classic looked cool but was a performance dog. At least it
shipped with 4 MB of memory, just enough for System 7 and a program
or two, and a just adequate 80 MB hard drive.
Is it any surprise Apple developed a reputation for shipping
woefully deficient configurations? Look at it: they kept the
8 MHz 68000 processor in the line from 1984 until the Classic was
discontinued in 1992. Likewise, the first 16 MHz Mac came out in
1987; the last was phased out in 1994.
If you're familiar with Moore's Law, you know processing
power doubles every 18 months or so, yet Apple persisted in
introducing five- and six-year-old technology in new packages while
at the same time taking on the reigning Wintel speed champs with
the IIfx and Quadras.
History Is About to Repeat Itself
I'm not sure Apple ever stopped selling barely adequate
computers (in some respects - in other respects they're
wonderful). Remember how Steve Jobs wanted to sell the iMac with a
33.6 modem? Or how about the iBook's miserly 32 MB of
memory?
Well, SAM, the Sixteenth Anniversary Macintosh, is going
to continue that tradition in spades.
In honor of the first Macintosh, SAM will be a compact unit a
bit more akin to the Color Classic. It will have a 10" color screen
supporting both the CC's 512 x 384 resolution and the more common
640 x 480 setting. And, just like the first Macintosh, it will have
DRAM based video - but this time it will reserve 1 MB of
memory so it can support 24-bit video at 640 x 480.
Instead of a 400K floppy drive, SAM will use the same
slot-loading CD-ROM drive found in the iMac 350. It will ship with
OS 9 installed on a 4 GB hard drive which Apple acquired at
fire sale prices from an overstocked drive manufacturer.
Just like the earliest Macs, the keyboard will connect to the
front of the 19 pound machine - but it will have a second USB port
on the back for other peripherals.
This fascinating amalgam of new technology and old design ideas
draws the line at the processor. Unwilling to design a computer
with no potential for OS X, SAM will ship with 32 MB of
memory and a 300 MHz G3 processor - exactly the minimum
requirements for Mac OS 9 and X.
FireWire? Expansion slots? Video out? Nope.
TAM will be a closed box, just like the early Macs and
the early iMacs. The only exception is a small door on the bottom
that allows users to upgrade the memory should they find 32 MB
inadequate.
And that's another
brilliant move by Apple. They managed to find a memory vendor
with lots of 16 MB DIMMs they couldn't sell, so they got them at
fire sale prices (just like the hard drives). One DIMM is
inaccessible, so the computer will have 16 MB of memory in addition
to whatever the user installs after removing the accessible 16 MB
module. (And you wondered why it's been hard to find 16 MB DIMMs
lately!)
The great unknown is exactly what SAM will look like. It
probably won't look like the "Bondi and ice" image
reproduced here. (This is reduced from an original by Jeff Foster,
Digital Imagician & Pixel Painter. The image is copyrighted by
Jeff Foster and used with his kind permission.)
Knowing Apple, we expect the unexpected. SAM may come in
green and white in honor of the green eggs in Dr. Seuss'
classic. Or Apple could go for the hip blue and tangerine options
of the iBook. Or maybe Jobs will vote for graphite, just because it
looks so cool.
I'm holding out for a totally retro non-translucent beige
case - just like the old Macs had.
- Anne Onymus
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read About The Rumor Mill.
If you remember the Twentieth
Anniversary Macintosh (TAM) of 1997 - a model celebrating 20 years
of Apple, not 20 years of the Mac - you may be wondering what kind
of innovations SAM will sport. After all, TAM was a desktop
computer with an LCD screen, a vertical CD-ROM drive, and a
powerful subwoofer.
That was 1984. Almost seven
years after that Super Bowl ad, in October 1990, Apple released
the Mac Classic, which remained in the product line until September
1992. It used the same 8 MHz 68000 as the original Macintosh - and
it was equally burdened by the OS, video, and floppy drive control.
(For perspective, 1990 was also the year Apple introduced the
"wicked fast" 
Let's jump forward to February 1993,
nine years after the Super Bowl introduction of the Macintosh and a
month shy of the sixth anniversary of the 16 MHz 
