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Macworld Expo: Christmas for
Macheads
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Everyone is no doubt caught up in the full swing of the holidays.
Presents to give and receive, festivities to attend, and delicious
meals to digest.
But for most Mac fans, the real Christmas season starts with Steve
Jobs taking to the stage at Macworld Expo on January 6th.
In recent years, Macworld has been a real treat for Mac users.
Sure, it's always a treat, but lately there's been one cool thing
after another. And Apple just seems to be catching its stride now.
The accelerated pace of Mac development is a joy to watch. From a
reasonably standard computer maker in the late 90s, Apple has been
transformed into a hardware/software/multimedia/music powerhouse.
Of
course, some of this can be attributed to the disastrous decline of
Apple before the iMac made its
appearance. After all, when you start at the bottom of a hole in the
ground, finally getting to the surface is a major accomplishment.
Apple climbed out of their hole and left ground level a long time
ago, and it just seems to keep going.
So what can we expect for Christmas this year? Well, there's some
wild speculation out there, and
I'm not in the business of making predictions. Add the fact that my
wife keeps her hands on the purse strings when Macworld rolls around
(don't ask), and I'll be stuck window-shopping like I usually do.
While some are always looking forward to new products from Apple,
I think we may see more of a consolidation this year. There have been
many new products from Apple in the last several years, and each has
received incremental improvements. Instead of focusing on new
products, I suspect that the old software stalwarts will be refined
and improved. Hardware will also go through a refining period.
This is all idle speculation, of course, so don't quote me. For
all I know, Apple may have a plethora of new hardware and software
just waiting to make our computing lives easier and more
enjoyable.
I will predict that 2004 will bring more good news for Apple. With
tech spending up, customers looking for something other than
Microsoft, and a general acceptance (instead of snide disapproval) of
Macs in general, Apple may finally be able to build on the foundation
they've created over the last several years.
I'm looking forward to Christmas all year long.
Stephen Van
Esch is the founder and president of
the
E-learning Foundry, an online training
resource for Mac users. Steve loves the Mac and is doubly bilingual,
since he's also fluent in Windows and French.
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