75 Mac Advantages, Part 3

2001 – There’s been a hiatus in the Mac Lab Reports, a column I have been writing consistently once a week for several months, while I did research for this entry, especially regarding QuickTime. I’ve wrestled with that one in particular because of the issues surrounding the implementation of multimedia on PCs.

75 Mac Advantages

Without further ado, here we go:


  1. Built-in QuickTime
    A tip for you old-timers out there
  2. Superior 3D Graphics
  3. Built-in Virtual Reality Software
  4. Better Desktop Video
  5. Better Color-matching
  6. Better Speech Capabilities
  7. Using CD-ROMs

33. The Mac OS comes with QuickTime technology built in.

QuickTime, which is built into the Mac OS, provides a medium through which digital video comes alive. Desktop video can be saved in standard high quality QuickTime format and in MPEG1 format that works entirely in software; no separate hardware card is needed. You can even watch movies on Video CDs. QuickTime authoring tools also include the ability to create closed captions and karaoke singalongs, insert text, and create chapters on video. And for the music professional, QuickTime offers full MIDI compatibility with 41 voices standard in QuickTime Musical Instruments. In addition, QuickTime video can be incorporated into QuickTime VR 2.0, Apple’s virtual reality software.

Update: QuickTime, to most Mac users, is simply a movie playback system mainly centered on the QuickTime Movie Player application. However, QuickTime is much more than just a movie player; it’s a multimedia presentation tool capable of handling music, sound, still pictures, streaming video, and, of course, movie clips.

QuickTime as an Operating System Level Multimedia Platform

The advantages analysis must compare Windows Media Player (WMP) 7 to QuickTime 5, because of their similar functions. They are not the same. WMP has more applications functions than QuickTime – for example, you can burn and rip CDs with it, which QuickTime cannot do on its own; you can also run desktop teleconferencing sessions with WMP, which QuickTime Movie Player cannot do by itself . On the other hand, QuickTime is more tightly integrated into the Mac OS than Windows Media Player is with Windows.

To embed Media Player documents in Word Pad, for example, users must invoke Microsoft’s Object Linking and Embedding function through this onerous process:

On the ‘Insert’ menu, click ‘Object’. Click ‘Create from File’ and type the file path and name, or click ‘Browse’ and locate the file. Click ‘OK’.

  1. Start WordPad.
  2. On the ‘Insert’ menu, click ‘Object’.
  3. In the ‘Insert Object’ dialog box, click ‘Create from File’. ‘Create from File’ option button
  4. To open the file, do one of the following
    1. Type the file path and name in the ‘File’ box.
    2. Browse for the file:
      1. Click ‘Browse’.
      2. In the ‘Browse’ dialog box, click the drive where the file is saved, in the ‘Look in’ list.
      3. Double-click the folder where the file is saved.
      4. Click the file, and then click ‘Open’.
  5. (Optional) To link the file to the original one, select the ‘Link’ check box. NOTE: When an object is linked, changes made in the WordPad object will be saved both in the original file and in the WordPad file.
  6. Click ‘OK’ to close the ‘Insert Object’ dialog box.

Mac users, on the other hand, simply cut and paste QuickTime content into a SimpleText document as if it were any other element in the document. And even better, the SimpleText document will actually contain the file itself, not just a link to the object inserted.

QuickTime as a Streaming Video and Compressed Movie File Standard

It’s tempting for a Mac user to wave the QuickTime flag whenever multimedia issues come up, but in researching this advantage I found several independent sources that say QuickTime, especially as a streaming video standard, is falling behind in the race between Windows Media Player and RealPlayer from RealNetworks. WMP opens many formats, though from the documentation I could find, not as many as QuickTime does, and it provides functionality for free that QuickTime users must register and pay for via QuickTime Pro.

My own experience in general browsing can be summarized as follows:

  • Windows Media Player does not work consistently enough for me to judge it on the Mac OS.
  • Real files are smaller and download faster than QuickTime, but they don’t look as good.
  • QuickTime handles most of the formats I want to use anyway and looks best handling its own.

Image from Apple's 1984 adAlthough it is also available for Windows, several reviews I read completely ignored QuickTime as a multimedia platform and focussed entirely on the competition. Microsoft’s Dare to Compare page completely ignores QuickTime as a competing media standard and focuses completely on Real. Recently, USA Today (I believe) ran a series on the most influential Superbowl commercials. Even though the famous 1984 ad from Apple made the cut, it wasn’t even offered in Apple’s QuickTime format.

The QuickTime Streaming Server is a free download, but you have to have a Mac (and Mac OS X Server) to use it. Apple calls the fee that RealNetworks users must pay a “server tax.”

If you’re interested in this topic from an independent point of view, strictly as an evaluation of the format as a standard for video content delivery, you should read this editorial from Graeme Bennett. The article first appeared on videobuyersguide.com. I quote a portion of his article here.

The main problem seems to be that we have too many media players. Apple’s free QuickTime player is clearly the most feature-poor of the free players – a fact that has led to a market share far behind its rivals. (Throw US$29.95 at it and it’s one of the best, but that’s a different issue….) As of November of 2000, QuickTime 4.0 was only used by 4% of U.S. home computer users. In comparison, RealPlayer and Windows Media Player 6 & 7 captured 28% and 22% of U.S. home computer users, respectively.

As much as it chagrins Mac users, it’s reasonable to say that the Windows Media Player on the Windows platform is probably the best “free” player, in terms of overall functionality. It has integrated CD burning, CDDB support, skins, visualizations, SRS 3D audio enhancement, MP3, ASF/WMV support, MPEG-1 and MPEG-2 support, MPEG-4 support, CD ripping, media management and cataloguing . . . and those little extras missing from Apple’s free player, like full-screen mode support, looping, etc.

It sounds to me as if Mr. Bennett is advocating Apple removing the QuickTime Pro licensing fee and providing full functionality (as QuickTime used to do back in the 2.0 days). I have to say that given Apple’s impetus to become the Digital Hub of Your House, that makes perfect sense. However, it is one thing to say they should give it away and quite another thing to take a hit on a revenue stream. It’s difficult to say what strategy is best, but, as always, Apple will do what Apple does.

Since Mr. Bennett’s article was written, Apple has announced that the final version of QuickTime 5 will include full support for MPEG-4 (the official MPEG-4, not precisely the same as the MPEG-4 implementation by Microsoft in Windows Media Player, a refrain we unfortunately hear all too often). See this Sorenson Media page for more information on how that will be carried out for the Mac.

And, of course, iTunes, while not strictly part of the QuickTime system, handles CD ripping and burning, so perhaps Apple can be forgiven for not building those functions into QuickTime itself. The OS-does-everything-so-why-buy-from-anyone-else mentality is definitely based in the Windows camp, even though Apple does have a history of buying shareware utilities and integrating them into the OS.

My copy of QuickTime plays MP3 files just fine.

QuickTime as a Media Content Provider

QuickTime does still hold two advantages over the others. First, the QuickTime movie trailers page often has exclusive content, most notably the Star Wars Episode I trailer, which generated huge amounts of traffic for Apple. More recently offerings from Madonna and others have been provided exclusively in QuickTime format. Apple has direct connections to Hollywood that even the Microsoft behemoth cannot match, probably due to its artistic cache and famous CEO.

For more ordinary content, however, QuickTime is often ignored without even so much as an acknowledgment of its existence. Try to find QuickTime format on a standard news page such as abc.com, for example. This site offers most of its content in RealPlayer format.

QuickTime Player’s functionality is exactly duplicated in the cross-platform version, whereas my copy of Windows Media Player has never quite worked right on my Mac, and Real changes versions faster than the iMac changes colors.

How Free is Free?

Unlike Real, QuickTime does not require you to suffer through advertising banners or huge interfaces studded with sponsor links for a tiny viewer window. Apple’s movie player also sports a much cleaner interface than the competition, and in preview 5, it corrects many of the annoying things that happened in 4, such as the thumb wheel volume control, which is now replaced with a more sensible slider control. QuickTime’s large amount of exclusive content is offset by its lack of breadth of content compared to Real and Windows MP users . . . as noted above, sometimes the QuickTime version doesn’t even exist.

Windows Media Player, which has never worked well on a Mac in my experience, has perhaps the highest tax of all -a functioning PC and a new copy of Windows to make it operate properly.


Perhaps more than any other aspect, this advantage is under strong and vigorous attack from at least two fronts, and in some respects Apple has lost the honor of carrying the banner. Removing the Pro licensing fee would go a long way towards reclaiming a dominant position, especially if it were done prior to a major Star Wars Episode II trailer release. In the meantime, however, as much as it pains me to say so, the clear advantage QuickTime held over Windows and Real for many years has been slowly eroded in terms of the standalone player. As a part of the OS, however, Real is no competition at all, and Windows Media Player is just as cumbersome as any other aspect of the Windows environment, so QuickTime is holding its own there.

Advantage: Weakened considerably and under serious attack; if we were comparing standalone players, a case could be made for either competing system. We are comparing operating systems, however, and in that respect, the Advantage still remains with Macintosh.

Handy Tip

streaming videoMany old-time Mac users know that when you upgrade QuickTime, your movie player application gets replaced with one that requires a QuickTime Pro registration key. If you still have an old QuickTime 2.0 Movie Player somewhere, it turns out the codecs from the new QuickTime will work in the old Movie Player. I renamed my copy of the 2.0 player Movie Player that can edit, and the QuickTime installer for 3, 4, and now preview 5 did not replace the application. This is the trick that enables me to export my analog video files, captured with an aging ixTV S-video capture card, to dv format for editing in iMovie.

34. The Macintosh has superior three dimensional graphics capabilities.

QuickDraw 3D makes work-station-class three dimensional graphics a standard part of the Macintosh. QuickDraw 3D includes a human interface that makes it easy and intuitive to draw and edit three dimensional graphics, and software tools for drawing three dimensional objects with high-end features such as shading, texture mapping, and lighting effects. QuickDraw 3D also includes a cross-platform file format, so users can share three dimensional drawings, and has an open architecture that lets Apple and others accelerate its performance. Windows does not include integrated system level three dimensional graphics capabilities.

Update: In the course of this review, I came across this marvelous reference at the Apple Developer Connection website. This document contains the contents of several texts intended to assist the developer in preparing code for Macintosh applications. Within this document, I discovered the following statement, which pretty much sums up the state of this Advantage:

Although QuickDraw 3D is available on both Mac and Windows, OpenGL is the preferred platform for getting very fast 3D performance across both Mac and Windows (and Unix). In general, OpenGL will be better choice than QuickDraw 3D for future projects.

Advantage: Neutralized due to adoption of OpenGL, which Apple itself describes as superior to QuickDraw3D. Since OpenGL is cross-platform, neither platform can claim a clear advantage here.

35. The Macintosh has built-in virtual-reality software.

QuickTime VR, Apple’s virtual-reality software that’s included with every Macintosh, offers users superior speed and smoothness on the Macintosh, thanks to the Power PC RISC architecture. QuickTime VR lets personal computers display 360 degree panoramic movies from photos taken by a standard 35mm camera or from computer generated images. Users can move forward and backward through the images, pan left to right and up and down, and select objects for closeup 360 degree views.

Panoramic movies made with QuickTime VR use as little as 150K of storage space. That means thousands of panoramas can fit on a single CD-ROM, providing developers with the opportunity to create a rich and realistic three dimensional user experience. And all of these capabilities are available on the Macintosh without the need to purchase add-on hardware or graphics accelerator cards.

Update: QuickTime VR is undoubtedly the major player in 3-D panoramic display. A quick search at About.com reveales over a dozen QuickTimeVR links – and not more than a couple for any competing platform. Apple provides some free tools for playing around with QTVR, located here.


However, to get full functionality, you’ll want to look at some other solutions, some provided by third party vendors. Apple offers a QuickTime VR Authoring Studio package, which can be used for professional uses such as real estate presentation.

Advantage: Still with Macintosh.

36. Desktop video works better on Macintosh computers.

Several Macintosh models come with RCA and S-video connections that connect to VCRs and camcorders. You can easily capture and then edit QuickTime movies on the computer from a video source and even save the edited movie back to videotape. With the Avid Cinema card available on some Macintosh models, just connect a cable and you can “print” to videotape as easily as you can print to a laser printer. On a PC running Windows, setting up and using desktop video capture can be extremely difficult. PCs don’t ordinarily ship with video connectors for hooking up a camcorder or a VCR, so the user must open the computer case, install an expensive card, configure the software, and test the system. Since few PC peripherals adhere to the Plug-and-Play standard, the difficulties of installing and configuring PC hardware remain. And video card add-ons do not necessarily include the appropriate Windows drivers.

Update: Apple may be playing catch up with MP3 players (and playing catch up very well, thank you), but nobody can dispute that the current push for desktop video editing began with Apple and continues to be driven by iMovie. Apple’s competition finds itself unable to muster more than a weekend’s worth of programming effort to bundle with those suddenly prolific FireWire cards. And can’t you just hear the PC-guys down at CompUSA grind their teeth as they say, “You mean an ‘Eye-Triple-ee thirteen ninety-four card?”

Apple no longer offers an analog video compatible computer, but adapters to convert analog to FireWire are available. The nice thing about having analog output is that you can connect your desktop computer to your television. In my classroom, I use video mirroring for training, presentations, sharing web browser pages, and so on. It would be nice if that function were available in a tower, if not an iMac. (Some video cards offer it.)

Not everyone has digital video. But if you’re still using analog, take a look at digital before complaining too loudly about its absence on the Mac.

Advantage: Macintosh (the more things change, the more they stay the same.)

37. Macintosh computers provide sophisticated color-matching capability.

Apple’s ColorSync software provides sophisticated color-matching technology that ensures consistent color from input to monitor to output device. ColorSync 2.0 is supported by a wide variety of third party scanners, monitors, printers, and applications, making it the default industry standard for color-matching technology. Windows comes with no standard color-matching technology. And Apple is also leading the way in output technologies, with Fine-Print, PhotoGrade, and Color PhotoGrade software technologies that help to ensure that your printed output of text and images has the highest quality appearance.

Update: Apple is still the dominant force in publishing, to the point that many Windows-centric magazines and ads are produced on a Mac. It is so true that Mac fans, particularly on MacCentral, delight in pointing out when a Windows machine has a Mac screen inserted on it – presumably because that’s all the ad agency had to work with.

Windows comes with a system called Image Color Matching, which presumably provides some of the functionality of ColorSync. However, according to the Windows 2000 website [emphasis mine]:

Color management is implemented by Microsoft Image Color Matching (ICM), and provides consistent display and printing of color image documents, regardless of the output device you use. However, for color management to function, the input device, the image file, and the output device must support it. The image document file types that support ICM are BMP, versions 4 and 5, and TIFF, version 7.

Color matching options apply to the current image document only.

ColorSync, when calibrated, works on practically anything and provides an interface from the application to the peripheral. Thus, you don’t need to reset it from document to document. And, of course, ColorSync applies to whatever document you happen to be working on, not just BMPs and TIFFs.

Advantage: Macintosh

38. The Mac OS is ahead of Windows in speech capabilities.

The Mac OS also has superior speech synthesis, or “text to speech” capabilities. Apple’s speech synthesis software allows the Macintosh to read text aloud as it appears on screen in any of 22 reading voices.

Mac users can also easily add the PlainTalk speech recognition software to allow the Mac to respond to voice commands. Just move an alias of the item into the Speakable Items folder, and the built-in PlainTalk and Speakable Items technologies take care of the rest.

By comparison, Windows 95 does not have system level speech recognition. And much of the third party speech recognition software available for the Windows 95 platform requires dedicated hardware support, is poorly integrated with the overall computer system, and must be trained repeatedly to eliminate “misfires.” Macintosh speech recognition technology can recognize virtually any English speaking voice, even one with an accent, and includes features that nearly eliminate misfires.

Update: With all the hoopla surrounding the recent introduction of IBM’s speech recognition software, and the fact that Apple has done little to update its speech recognition software, speech recognition has reached parity on both platforms. (I predict it also means a lack of a driving force for improvements, except those prompted by third party players such as the folks who make iListen.)

However, text-to-speech is still an important (and fun) function, and I was surprised to discover on the Windows 2000 site that Microsoft’s clone of the technology, a separate application called Narrator, has only one voice and limited usefulness.

Narrator is designed to work with Notepad, WordPad, Control Panel programs, Internet Explorer, Windows 2000 desktop, and Windows 2000 setup. Narrator may not read words aloud correctly in other programs.

In Windows, you can adjust the volume, pitch, and rate of speech. That’s it. No twenty-two or more different voices telling you that your computer is about to be logged off due to inactivity. And initiating the function requires a two-key input followed by another key in Windows; in SimpleText, all you have to do is hit Apple-H.

I do wish the text-to-speech function were more consistently implemented in Apple’s product line, though; in AppleWorks 5, there isn’t a menu command for it – you have to install a button on the button bar.

Advantage (speech recognition): parity thanks to IBM.

Advantage (text to speech): Macintosh.

39. Installing and using CD-ROM titles is easier with Macintosh computers.

Macintosh computers have a single, built-in standard for sound and graphics, so no special drivers are required to make CDs work correctly. In contrast, today’s PCs have multiple standards for sound and graphics, and each standard and piece of hardware requires a different software driver. As a result, PC owners often have problems matching the hardware and software in their systems to the hardware and software requirements of different CD-ROM titles, and different titles can run much differently.

CD-ROMs are mounted automatically on the Macintosh desktop. Windows machines require the user to go to Explorer, File Manager, or “My Computer”; find the CD-ROM drive letter; and select “Refresh” or press the F5 key to make sure that the CD-ROM shown is the current one in the drive.

Update: Most PCs sold today will auto-run a PC CD-ROM that has an installer program on it. In some cases, believe it or not, it actually comes out to be a smaller number of clicks than on a Macintosh to start an install (rarely, however, to finish one.)

The PC still doesn’t know if you’ve removed the CD from the drive prematurely, and despite improvements Plug and Play still cannot resolve IRQ conflicts in some cases.

PC users who were mystified by the fact that a Mac would not eject a CD when you press the CD eject button on the drive (which, by the way, I think it ought to do – by initiating a Put Away command) must have absolutely been agog when the new iMacs came out with drives that didn’t even have an eject button. The point is that the operating system needs to know where the disk is, so you don’t have “abort, retry, fail” or “error reading drive Q” errors.

Mac users also have an instant-autorun/autoplay function available, but since the Great Autostart Worm of a few years ago, most of us go to the QuickTime panel and turn it off. (Do that right now if you’ve never heard of this before. Right now. Hurry up, the article’s almost over.) It’s just one more way Mac users are relatively undisturbed by the viruses that plague PCs.


We’ve moved the summary to a separate page, which also functions as an index to this series of articles.

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