The 15″ PowerBook (or AlBook) was rolled out by Steve Jobs at Macworld Paris in September 2003. After eight months of anticipation following the release of the 17″ and 12″ aluminum PowerBooks in January of 2003, it turned out to be pretty much what PowerBook fans had been hoping for and expecting.
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We believe in the long term value of Apple hardware. You should be able to use your Apple gear as long as it helps you remain productive and meets your needs, upgrading only as necessary. We want to help maximize the life of your Apple gear.