Apple started 1984 with a bang. The Macintosh was finished, and it was well received by the general public, largely due to a highly successful advertising campaign beginning with the 1984 ad.
Apple was at an all-time low in 1996, in a severe financial crisis that worried Mac users around the world. Apple’s shareholders and customers were losing faith, and competitors were closing in fast. The worldwide press badmouthed Apple in 1995 and 1996.
John Sculley’s childhood was the antithesis of Steve Jobs’. His father was strict and had impossibly high standards for his son.