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Think Different: The Ad Campaign that Restored Apple’s Reputation

Tom Hormby,  Apple History, Low End Mac - 2013.08.10 - Leave a comment -

In the months following Steve Jobs’ dramatic return to Apple on 1996.12.20, the press lost interest in the end of Apple’s eleven year interregnum. Instead, they were interested in Apple’s brand new build to order online store, a first for a major computer industry player, and (to Apple’s embarrassment) Umax’s updated S900 Mac clone that […]

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