1999: A couple of years ago, Time magazine was in the vanguard of mainstream media publications predicting Apple’s imminent demise. This week (Oct 18 issue) Steve Jobs is on the cover of Time, which features a spread of four Jobs/Apple related stories.
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We believe in the long term value of Apple hardware. You should be able to use your Apple gear as long as it helps you remain productive and meets your needs, upgrading only as necessary. We want to help maximize the life of your Apple gear.