Hey Apple, MHz Matters
- 2002.08.27
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One of the problems Apple faces today is the processors in its machines, which currently run at less than half the clock speed of Intel processors.
As Apple itself says, clock speed is not everything. Even Intel's own processors demonstrate this - the fast Pentium IIIs were actually faster than the first Pentium 4s, even though the P4 ran at higher clock speeds. However, it has gotten to the point where a PC is currently faster than a Mac for many tasks.
In most cases, a user won't notice a speed difference between a PC and a Mac. Email isn't going to be sent faster if you're on a 2.5 GHz PC vs. a 700 MHz Mac, and browsing the Internet and downloading files won't be much different in speed. Your MP3s aren't going to sound better on a fast PC, and it won't take you any less time to type a word processing document than if you were on a 200 MHz machine.
However, advertising convinces the typical consumer that the faster the clock speed, the faster they'll be able to get their work done - even if their work is of the type that doesn't depend on the computers speed, such as word processing, spreadsheets, and email.
And that is something that Apple won't easily be able to change. Instead of spending its money running demonstrations "proving" that the Mac is faster, Apple needs to start using chips that run at clock speeds close to those of most PCs.
- They don't need to do this because the current Macs are slow; they need to do this in order to convince consumers that Macs can compete with PCs in terms of speed.
How is Apple going to do this? First of all, it has to drop Motorola. Motorola doesn't seem to consider Apple a big priority and therefore does not put a great deal of time or money into supplying Apple with fast G4 processors. After Apple gets rid of them, it has a couple of options. It can work with IBM, or it can use AMD or Intel processors.
The problem with using AMD or Intel processors is that it might enable Windows to run on a Macintosh, reducing the Mac OS's market share. Apple would need to set up their computers so that only the Mac OS would install and run on these computers. However, it would only be a matter of time before someone figured out how to get Windows running on an Intel or AMD Mac.
But using an Intel/AMD processor would give Apple a huge marketing advantage - they would be able to offer a 2+ GHz Mac.
If Apple were to work with IBM, though, they would probably be able to come up with a more efficient processor - whether it would be able to compete with the clock speeds of Intel/AMD offerings is the question.
Unfortunately, it seems most people aren't looking for actual speed when buying a computer, they are looking at clock speed. Apple needs to gain market share, and one of the best ways to do this is to offer machines with higher clock speeds that can compete more directly with Windows PCs.
Recent Apple Archive articles
- iPods, notebooks, and other modern electronics more readily replaced than repaired, 12.07. Whether it's an intermittent failure or a broken display cable, more often than not it's cheaper to replace a broken electronics device than repair it.
- Options for replacing your older iPod, 11.19. Whether you've run out of space on your old iPod or want features it doesn't have, here are your options in new and used iPods.
- Could the $200 'green' PC with gOS Linux become a threat to Apple?, 11.14. The low cost, low power Everex desktop comes with a customized version of Ubuntu Linux, has a Mac-like Dock, and sells for $400 less than the Mac mini.
- Leopard different, a bit buggy, but worth the upgrade, 11.02. Leopard on a Power Mac G4 and a MacBook Pro: It runs well on both computers, but each has some odd bugs, and some of the changes are a step backwards.
- More in the Apple Archive index.
Links for the Day
- Mac of the Day: 'Sawtooth' Power Mac G4, Aug. 1999 - Available in speeds from 350-500 MHz, 'Sawtooth' introduced AGP video to the Mac.
- Group of the Day: G4 List is for those using Power Mac G4s or G4 upgrades.
- November 22 in LEM history: 99: Gradebooks - 00: Leveraging Apple design - Quadra 630 to Power Mac 5200 - 02: Laptop or desktop? - 04: SuperDuper: Quick, easy, efficient backup - Cross-platform programming for the rest of us - 05: Mac video surveillance on the cheap - Which OS is best for my vintage Mac? - No 'best browser' for the Mac - Sorry state of browsers for classic Macs - 06: Core 2 means cooler running 'Books - 2.0 GHz G4 upgrade
Recent Content on Low End Mac
- The Long Term Value of a High End Mac, Andrew J Fishkin, Best Tools for the Job, 11.21. Low-end Macs are more affordable up front, but the flexibility and upgrade options of a top-end Mac can make it the better value in the long run.
- iPhone #1 Worldwide, Google Voice Search for iPhone, iPhone 3G Battery Pack, and More, iNews Review, 11.21. Also British accents throw off Google voice search, lots of new iPhone apps, universal USB car charger, new protective cases, and more.
- 15 Reasons Macs Are Better, Quad-core iMac in January?, USB 3.0 Spec Finalized, and More, Mac News Review, 11.21. Also 25 years of Macs, 'Snow Leopard' in Q1?, SimpleTech's faster and greener hard drive, Hyperspaces, StarOffice for OS X, and more.
- DisplayPort Copy Protection, Trackpad Update, Netbooks Not to Be Taken Lightly, and More, The 'Book Review, 11.21. Also Apple set for record sales, 4-finger gestures on original MacBook Air, MacBook Apple's best consumer notebook to date, Cricket laptop stand, bargain 'Books from $490 to $2,299, and more.
- Virtualization Shootout: VMWare Fusion 2 vs. Parallels Desktop 4, Kev Kitchens, Kitchens Sync, 11.20. Both programs do the same thing, but one runs Windows XP smoothly alongside Mac apps, while the other bogs down everything but Windows.
- Just Right: Papa Bear, Mama Bear, and Baby Bear MacBooks, Charles W. Moore, 'Book Value, 11.20. Some people like small and light notebooks, others prefer huge desktop replacements, but the best value tends to be in the middle.
- Apple Caves to Hollywood with DRM on iTunes Videos, Frank Fox, Stop the Noiz, 11.20. HDCP on the new MacBooks means that you may never really own those videos you buy from the iTunes Store.
- Leopard Runs Very Nicely on PowerPC Macs, Simon Royal, Mac Spectrum, 11.19. Some claim that Mac OS X 10.5 is so optimized for Intel Macs that it runs poorly on PowerPC hardware. That's simply not the case.
- No High Definition iTunes Video for You, Dan Knight, Mac Musings, 11.19. The October 2008 MacBooks are preventing users from viewing some high-def iTunes content from being viewed on their external displays. Poor form!
- Every Working Computer Is Useful to Someone, Allison Payne, The Budget Mac, 11.19. Whether it's a PowerBook 1400, G3 iMac, or Power Mac G4, it could be all the computer someone needs.
- 3 WeatherBug Options for Apple Users, Charles W. Moore, Miscellaneous Ramblings, 11.19. Have instant access to current local weather conditions with a Dashboard widget, iPhone app, or Firefox plugin.
- More links in our archive.
Recent Deals
- Best Power Mac G4 and AGP Video Card Deals, 11.20. Used 400 MHz, $50; 733, $100; 800, $199; 1.25 GHz, $300; 800 MHz dual, $200, 867, $300; 1 GHz, $350; 1.42, $400.
- Best iBook G3 Deals, 11.20. Used 300 MHz clamshell, $150; 366, $199; 800 CD, $180; 600 CD-RW, $240; 700 Combo, $290; 900, $369; 14" 600, $360; 900, $449.
- Best Power Mac G3 and PCI Video Card Deals, 11.20. Used beige 300 MHz, $25; blue & white 350, $80; 400, $90; 450, $105; PCI video cards from $15; shipping additional.
- Best iMac G4 Deals, 11.18. Used 15" 700 MHz Combo, $243; 800 MHz, $280; 1 GHz, $380; 17" 1.25 GHz SuperDrive, $400; 20", $549.
- Best MacBook Air Deals, 11.18. New 1.6 80, $1,150 after rebate; 120, $1,744 a/r; 1.8 80, $1,794 a/r; 1.6 128 SSD, $2,150; used 1.8 64 SSD, $1,500; new, $2,200 a/r; 1.86, $2,398 a/r.
- Best Mac OS X 10.0-10.3 Deals, 11.18. Mac OS X 10.0.3, $30; 10.1, $20; 10.2, $60; 10.3 CD, DVD, $100; CD, $119; 10.1 Server, unlimited users, $58; 10.3 Server, unlimited, $150.
- Best iPod nano Deals, 11.17. Refurb 3G/4 GB, $79; new, $114; refurb 8 GB, $99; new, $125; 3G/8 GB, from $134; 16 GB, from $189. Prices include ground shipping.
- Best Titanium PowerBook G4 Deals, 11.17. Used 1 GHz with SuperDrive, $478 plus shipping.
- Best Xserve deals, 11.17. Used G4/1 GHz, $999; G5/2 GHz, $1,288; new 2.0 4-core Xeon, $1,900; refurb 3.0 4-core, $2,599; 2.8 GHz, $2,499; 3.0 8-core, $3,499.
- More deals in our archive.
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