Low End Mac Reader Specials

TypeStyler For Mac OS X is Now Shipping! Download The Free Fully Functional 60 Day Tryout at www.typestyler.com

Don't install Parallels to play poker online! Poker Mac will show you how to download and install a native Mac poker application such as Full Tilt Poker Mac.

Laptop Hardware Provided by TechRestore - Overnight Mac & iPod Repairs.

Compare products like desktop computers, apple laptops, apple macs, and LCD Monitors side by side! All the information and reviews to make the best purchasing decision for new mobile phones, sat nav systems, or MP3 players. The Ciao online shopping community makes searching products easy for you.

Stop the Noiz

Apple Strikes Back at 'I'm a PC' Campaign

Frank Fox - 2008.11.04 - Tip Jar

Popularity:

Bookmark in del.icio.us

When Microsoft came out with its I'm a PC ad campaign, I thought it was a good attempt at trying to wrestle the PC debate away from Apple. I wondered if Apple would switch to a new approach or throw a few more punches.

I think we all got the answer to that one from Apple: The latest three (Bake Sale, Bean Counter, and V Word) are purely punches back at Microsoft and Vista with no messing around.

As I read through responses to Apple's newest ads, it got me thinking. Why did Apple hit back so hard? Why the lack of mention of any Mac product? What would or should Microsoft say in return? Etc.

One criticism about the ads is that Apple is the pot calling the kettle black. Apple spends millions on marketing, so is it fair for Apple to pick on Microsoft for doing the same?

The truth is close at hand but not directly obvious.

In 2007, Apple spent $844 million on research and development while Microsoft spent $7.42 billion on R&D. Obviously Microsoft spends plenty of cash on R&D. $300 million on a marketing campaign is chump change to Microsoft, but it is not a small figure compared to what Apple spends on its R&D.

Have you ever listen to someone who's spend an enormous amount on something, and your first reaction is, " I could have done that for half the price." Well, that's part of the message Apple is trying to send Microsoft. "for what your jokers are spending on advertising, we could have fixed your problems."

This could be a little bragging on Apple's part, but Apple has a good working operating system, one that is well received and was probably developed for less over the last 9 years than Microsoft spends in one year on R&D. So Apple isn't full of it when it pokes fun at Microsoft.

The second big message from Apple is, "Vista has contributed to our success." That's right, Apple is reminding Microsoft that it is Vista that gave Apple a big boost in sales. Microsoft can pour $300 million to perk up its image. It can drop the Vista name. It can fire up the troops with talk about Windows 7. But Apple is going to be saying Vista again and again to remind Microsoft who screwed up - and why it's good for Apple.

It was Napoleon who said, "Never interrupt your enemy when he is making a mistake." Steve Jobs added a corollary: "Don't try to co-op my ad campaign about your mistakes until you fix them."

Recent Stop the Noiz Columns

Apple's Tablet an End Run Beyond Netbooks, 11.20. Whatever Apple has planned will leverage existing technologies while going beyond what its competitors can offer.
Psystar Joins Ranks of Dumb Criminals, 11.16. The judge has ruled, and Psystar has been found guilty of illegally using Mac OS X on its computers.
My Windows 7 Launch Party, 10.23. "The final surprise was that things started to slow down during my demo. I had XP Mode running, several open windows, and a half dozen other apps running."
Windows 7: Bait for Windows XP and Vista Users, 10.19. While Win 7 is competing with OS X in features, it's target audience is Windows users, not Mac users.
More in the Stop the Noiz index.

Links for the Day

Mac of the Day: Mac mini Core Solo, Feb. 2006 - The only Mac to use a Core Solo CPU, this model ran at 1.5 GHz, has integrated graphics, and includes a Combo drive
Group of the Day: SuperMacs is for those using Umax SuperMac clones.
November 23 in LEM history: 99: Should I buy a USB card? - 01: Can a low-end Mac be an only Mac? - Palm Desktop without a PDA - CyberDog saves the day - 05: How Consumer Reports could compare Macs fairly - Speakers for your Mac - Living with the hi-res 15" PowerBook - Birth of the PowerBook - Daystar 1.9 GHz iMac G4 upgrade - 1.92 GHz PowerBook upgrade
Support Low End Mac

Recent Deals

Best 12" PowerBook G4 Deals, 11.23. Used 867 MHz SuperDrive, $348; 1 GHz Combo, $379; SD, $519; 1.33 GHz, $529; 1.5 GHz Combo, $549; SuperDrive, $609.
Best Time Capsule and AirPort Deals, 11.23. Used 802.11g AirPort Extreme, $49; 500 GB Time Capsule, $150; new, $190; 1 TB dual-band, $280; 2 TB, $469; 802.11n AirPort Extreme, $170.
Best Mac Pro Deals, 11.23. Used 2.66 GHz 4-core, $1,300; 3.0 4-core. $1,919; refurb 2.66 4-core Nehalem, $2,149; 2.93, $2,549; 2.93 8-core, $4,999; new 2.26 8-core, $2,290.
Best eMac Deals, 11.18. Used 1 GHz Combo, $100; SuperDrive, $269; 1.25 GHz Combo, $119; SD, $319; 1.42 GHz Combo, $289; SD, $498.
Best Mac OS X 10.6 and Mac Box Set Deals, 11.18. "Snow Leopard", single user, $25; 5 users, $45; Mac Box Set, single user, $139; 5 users, $180; Server, $414. Shipping included.
Best Xserve Deals, 11.18. Used 1 GHz dual G4, $649; 2.3 dual G5, $795; 3.0 4-core Xeon, $1,899; refurb 2.26 4-core, $2,499; new, $2,888; refurb 8-core, $2,999; new, $3,449; more.
Best 15" MacBook Pro Deals, 11.17. Used 1.83 GHz, $750; 2.16, $800; 2.33, $900; refurb 2.4, $1,299; 2.53, $1,449; 2.66, $1,699; 2.8, $1,899; new 2.53, $1,579; 2.66, $1,799; more.
Best Power Mac G4 and AGP Video Card Deals, 11.17. Used 400 MHz, $50; 933 MHz, $80; 500 dual, $60; 867 dual, $90; 1 GHz dual, $150; 1.25 GHz dual, $225; 1.42 GHz, $499.
Best Mac OS X 10.5 Deals, 11.17. "Leopard" upgrade, $80; single user license, $135; 5 users, $173; Mac Box Set, 5 users, $230; Server, 10 users, $340; unlimited, $850. Shipping included.
More deals in our archive.

About LEM | Support | Usage | Privacy | Contacts

Entire Low End Mac website copyright ©1997-2009 by Cobweb Publishing, Inc., unless otherwise noted. All rights reserved. Advice presented in good faith, but what works for one may not work for all. Please report errors to .
LINKS: We allow and encourage links to any public page as long as the linked page does not appear within a frame that prevents bookmarking it.
Access our RSS news feed at http://lowendmac.com/feed.xml.
Email may be published at our discretion; email addresses will not be published without permission, and we will encrypt them in hopes of avoiding spammers. If you prefer your message not be published, mark it "not for publication." Letters may be edited for length, context, and to match house style.
PRIVACY: We don't collect personal information unless you explicitly provide it. For more details, see our Terms of Use.
Low End Mac is an independent publication and has not been authorized, sponsored, or otherwise approved by Apple Inc. Apple, the Apple logo, Macintosh, iBook, iMac, eMac, iPod, iPhone, PowerBook, MacBook, MagSafe, Mac Pro, Apple TV, and AirPort are registered trademarks of Apple Inc. Additional company and product names may be trademarks or registered trademarks and are hereby acknowledged.