Recent evidence points to a clear fact: Macs are home
computers.
- Microsoft discovered that more people are buying Office for Mac
to use on home computers than on work computers. Business users
have taken the back seat ever since Office 98 shipped. (See
Microsoft, a people's company?)
- WebSideStory's continually skewed data shows the Mac makes up
only about 3% of all Web traffic. Of course, their results are
based on HitBox data, which as far as I know remains a Windows-only
application. (See
Apple Retains Core User Base on the Web, but Fails To Take a Bite
Out of Microsoft.) Of course, most surfing takes place at
work.
- Statistics for this site consistently shows about 50% of all
pages served to Macs, 42% to Windows users, and 8% to other and
unknown. That's because a lot of you are surfing from work.
There are two ways to look at this data. One is that Macs are no
longer considered business machines - if they ever were. Many
workplaces have abandoned or marginalized the Mac.
The other outlook is that, given the choice, people who use
Windows computers at work are fairly likely to have Macs at home.
Thus, they buy Microsoft Office for home use. And, because most
surfing is done during the work day, when a much higher percentage
of users are on PCs, the Mac is underrepresented in site logs. It's
not that the numbers aren't correct, but that 
the numbers don't correlate to the actual percentage of
computers that run the Mac OS.
I've got some statistics going back to 1984, the year Apple
unveiled the Macintosh. Apple's highest U.S. market share, 16%, was
in 1986. (Global share has consistently been lower.) These days
Apple's market share is perhaps 10% of the overall personal
computer market.
I won't deny that Macs make great business computers. Until
recently, we managed to stave off Windows at work and be very
productive with our Macs. But we're in the publishing industry,
where Macs are the workhorses of the art and design departments.
Most businesses have settled on Windows. Windows is also making
inroads where I work. :-(
Despite the dominance of Windows in the workplace, a lot of
people are choosing to use Macs at home - I think that's part of
the reason Apple "bet the farm" on the iMac
. They buy Office for Mac so they can
take files home from work, not because the Mac isn't a good
business computer. They surf Mac sites on company PCs (don't worry,
we won't tell).
In short, given the choice, those who use Windows at work are
far more likely to choose Macs as their home computers than market
share statistics would indicate. No wonder the iMac has been such a
big success against the multitude of Wintel clones.
Test my theory. If Windows is the norm where you work, ask your
coworkers who have home computers what kind they have. My theory
predicts over 10% will have Macs at home, because Macs are great
home computers.
