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Ever since the return of Steve Jobs, when Apple killed off
unprofitable and unnecessary products (Apple branded printers and the
Newton among them), Apple has had a great track record with new
products.
The first of these, the
iMac, was an undisputed hit, taking the top sales spot ahead of any
Windows model several times. The Power Mac line eliminated traditional
beige desktop design for a
bold new tower-only design in 1999, a tradition still going strong
with the Mac Pro. The iBook was a fresh new
consumer notebook design that influenced the consumer MacBook. And in
2001, the 15" Titanium
PowerBook introduced a form factor not much different from today's
15" MacBook Pro.
Apple also expanded its business beyond computers. The iPod went on
to become the most popular "MP3 player" on the market, and the iPhone
changed the face of smart phones forever.
On the
Macintosh side, only the Cube was a sales failure, and
Apple TV is the only consumer product Apple introduced since Jobs'
return that wasn't a runaway success (it continues to receive software
upgrades and continues to fall short of offering the DVR feature the
market clamors for).
Rumor has it that Apple will introduce a tablet computer Real Soon
Now. We may see a new product line that uses the same OS as the iPhone
and iPod touch, or we may see a model that uses full-fledged Mac
OS X, much as the Modbook
already does.
It's widely expected that this will be a 10" device, in many ways an
iPod touch on steroids. Apple has already indicated to some developers
that their iPhone/iPod touch apps should be ready to run with a larger
display.
Here's what I think we're going to see.
Going 3G
Apple will take the iPod touch, add 3G support, graft in the same
camera found on the iPhone, and market it as the iPod touch 3G - or
simply the iPod 3G. This will essentially be an iPhone without the
mobile phone feature. And it will sell like hot cakes.
No CDMA iPhone
Designing an iPhone for Verizon's CDMA network, which many pundits
anticipate, doesn't make sense. CDMA is a dead-end technology. But what
if Apple made the iPod 3G exclusive to the Apple Store and Verizon?
Verizon would sell a lot of data plans on it's 3G network (which more
widely deployed than AT&T's, although not as fast) without having
to change its network infrastructure to support iPhone features, such
as visual voice mail.
I'm pretty confident Apple's slate will include 3G support and that
Verizon will be an exclusive partner in the US. Take an iPod 3G, add a
webcam and a 10" display, and you've got a slate with a zillion or so
apps available. And maybe - just maybe - we'll see an intermediate 7"
slate/ebook reader as well.
All of these will work on G3 networks, and none of them will be
phones. Let's hope that Apple and Verizon can help move the industry
away from subsidized hardware with two-year contracts - along with
inflated monthly bills to cover the subsidy. It's just a dream, but
seeing the success of Metro PCS and others with their unlimited
talk/text/Web service plans ($40 to $45 per month
for regular phones, $50 for smartphones, and $100 for a 4-line family
plan, but no contracts or no free phones), maybe it's time for the US
to catch up with the rest of the world.
iPhone OS Not for Everyone
As nice as the iPhone OS is, it's not for everyone. Some people need
real apps and true multitasking. For such users, I envision Apple
offering a 10" slate that runs Mac OS X 10.6 and standard Mac
apps. It may even include an iPhone OS emulator, which would make it
remarkably flexible.
Slate + Keyboard = iMac
Take an iPhone, iPod touch, Modbook, or rumored Apple slate, add a
USB or Bluetooth keyboard and mouse, and you've got a very small iMac.
And if there's anything Apple knows, it's the market for all-in-one
computers. The Lisa, the early Macs, and the iMacs all use this
concept: The CPU, memory, storage, display, and ports are all in one
unit that interacts with an external keyboard and mouse.
That's something the Tablet PC world missed out on. They spent so
much time devising a machine without a keyboard or a convertible tablet
notebook that made the keyboard inaccessible in tablet mode that they
missed the obvious: A tablet computer plus a mouse and keyboard is a
very portable desktop computer.
Looking back, Apple promoted the original Macintosh as a very
portable desktop computer and even had a bag to hold everything so you
could tote it between home and work and school. Adding USB and
Bluetooth mouse and keyboard support to the iPhone OS would do wonders
to open the market even further.
Apple may have other things in mind, like a keyboard/trackpad
docking station, or just a keyboard/trackpad designed to work with the
iPhone, iPod touch, iSlate, and iMacs.
It's elegant. And even though it comes full circle to the original
Macintosh design, it's also innovative to give iPhone OS devices real
keyboards.
This turns the Tablet PC paradigm on its head. Instead of a machine
designed primarily for slate mode, we'd be looking at machines designed
to work as both a desktop computer and as a slate. A version that runs
Mac OS X would essentially become an iMac to go - the very phrase
Apple used when it introduced the iBook over a decade ago.
Reality Check
Apple needs to move carefully here, because it doesn't want to cut
into iPhone, iMac, or MacBook sales - not too much, at least. At the
same time, it wants to launch a new market with a bang.
Just as Apple has resisted offering a modular desktop Mac that fits
between the Mac mini and the Mac Pro in price and features, it may be
resistant offering a slate too close in size to the Newton. I'm not
going to speculate about technical specifications, features, or price.
We're dealing with Apple, which plays things close to the vest and
likes to surprise us.
I can say that it's going to be powerful enough for users and
profitable enough for Apple. The 10" slate is not going to be cheap;
Apple already has the iPod touch at the low end.
Apple is probably not going to confuse the market by introducing 7"
and 10" slates or iPhone OS and Mac OS X slates at the same time.
I figure the first iSlate will be an iPhone OS machine. Down the road,
it could be joined by smaller or larger slates, but at the beginning an
iPod 3G and a 10" iSlate should be sufficient.
I'm always interested in products Apple doesn't make and may never
make - a midrange desktop with multiple drive bays and expansion slots,
a larger iPod touch in the 5" to 8" range, an Apple TV that includes
DVR functionality - but I believe that the hardware Apple will
introduce later this month will be a runaway success.
Like the iMac. Like the iBook. Like the iPod. Like the iPhone.
Dan Knight has been using Macs since 1986,
sold Macs for several years, supported them for many more years, and
has been publishing Low End Mac since April 1997. If you find Dan's articles helpful, please consider making a donation to his tip jar.
Links for the Day
Mac of the Day: Yikes! Power Mac G4, introduced 1999.08.31. The only Power Mac G4 with PCI graphics was built on a modified G3 motherboard.
On the
Macintosh side, only the