Rodney O. Lain - 1999.05.27
This article was originally published on The
iMac.com, a site which no longer exists. It is copyright 1999 by
RAC Enterprises, which also seems to no longer exist. It is thus
reprinted here without permission (which we would gladly obtain if
possible). Links have been retained when possible, but many go to
the Internet Wayback
Machine.
If you teach me, I will forget; if you show me, I
will remember; if you involve me, I will understand.
- Anonymous
Nothing is real.
- John Lennon
Anyone who brags about Macs being easy to use should try
teaching the newbie Mac user how to use that shiny, new iMac. That
will humble the most boastful among us.
Now, I should preface this column, first of all, with an apology
to Christine (which is her real name, BTW). Not that I am going to
insult her; far from it. Actually, I want to give her 15 minutes of
fame while using her as an example of how hard using the Mac really
is, contrary to all of our hype and hyperbole. I want to do this by
detailing my recent experience with her, especially how it brought
to the fore some brutal truth about our favorite OS.
Try This, PC salesmen . . . if You Dare
When I sell iMacs to customers, I make a deal with them: if they
agree to purchase one of our
extended-service plans, I give them what I call an "offer they
can't refuse" (imagine me doing a passable "Godfather" imitation).
I give them my home phone number as part of their tech support. I
guarantee them that I will field their questions - even visit their
homes - on the following conditions:
- First they try to solve their dilemma themselves (for those who
are in the know, it's best described as RTFM!!).
- My "escape clause": if the problem ranks as an I-don't-know,
they must fall back on the tech support that is included in their
extended-service plan.
I must warn you that this is not for the faint of heart: Do not
offer your services if you don't know what you are doing. Also, do
not offer your services if they don't buy an extended-service plan
(the idea is to sell Macs, but also to stay in CompUSA's and
Apple's good graces).
On the above conditions, I'm glad to offer my humble services.
Not many take me up on that offer (even if they buy a service
plan), but those who do aren't let down. There are a few times when
I've gone to a person's home to help solve a problem. But to be
honest, it's been more for me than for them: you see, I get to play
with a new iMac (I'm saving up for a Xmas iMac). I get to see what
works on them and what doesn't. I get to see what are some of the
common problems that customers have with them (note to Apple: put
all of the USB drivers on the installation CD's if you haven't
already! The iMac is advertised as "easy to use," capice?)
But the most important thing I've learned is that many people
who buy the Mac expect a toaster-like experience. In other words,
they expect everything to go effortlessly.
It doesn't always work as advertised; Christine, is a case in
point.
Walking the Talk
Christine and I had been playing e-mail tag for several weeks
now. I think I'd tried talking her into buying an iMac when she
came in looking for a SCSI cable. She'd mentioned that her Performa
wouldn't recognize her new scanner that I'd sold to her. I went
through a game of 20 questions, trying to divine her problem.
Seeing I was getting nowhere, I offered to make a house call and
see if I could resolve her dilemma on-site. She accepted the
offer.
A couple of weeks later, I arrived, armed with a CD case loaded
with Norton Utilities, OS installation disks, etc. Christine and
her roomie poured a glass of my "payment," a beer of their choice.
After accepting my payment two or three times, we went upstairs to
see what the problem was. While waiting for her to find the manual
to her scanner, I played with her Performa, cleaning up the
desktop, rearranging folders, etc. I showed her how far more
efficient it was to have her desktop in a more presentable
appearance. She agreed and allowed me to continue. I created a few
folders in her Apple Menu, showing her how to do handy things like
create aliases. Within minutes, I had her set up with
"Applications-" and "Documents" folders. After running Norton Disk
Doctor and defragmenting her hard drive (using Norton Speed Disk),
I jokingly told her that what I just did often costs newbies $60 an
hour by a PC tech. I also told her to update her OS 7.5.1 to 8.5 -
or at least to download the free version of 7.5.5 from Apple's
website.
As I talked with Christine, I noticed that she was asking common
questions about Mac OS basics: for example, how to set up a
shortcut to access the internet (to get on-line, she often went
through a convoluted series of steps). I showed her a simpler way.
She asked the common questions about Apple's financial health and
whether or not Apple was still a player and innovator in the PC
game. I assured her that it was, creating for her Netscape
bookmarks to several Mac-positive sites, like MacCentral, Macsurfer's News, and of course,
theiMac.com.
We finally got her Mac to recognize her scanner (point and click
on the icon in the Chooser . . . real difficult stuff
;-). We continued to talk about her Mac and how productive
she is with it. She continued to ask questions about things like
navigating through folders, setting up more than one Internet
account. How to do things like have more than one dialup
configuration set up (I told her that I don't think her version of
Mac OS supports Location Manager).
We went on like that for another hour or so. At the end of my
stay, Christine admitted that she didn't know much about her
computer (duh!) and was surprised at the possible productivity that
she could achieve. I reminded her that even with her limited grasp
of things Macintosh that she was light years ahead of her PC-using
counterparts. I asked her if she knew what was an IRQ, a dll, an
autoexec.bat, or a system registry. She said that she didn't know.
I said "neither do most PC users; be thankful you have a Mac."
I also pointed out to her that a PC salesman wouldn't dare do
what I'm doing.
I left her home with mucho warm fuzzies, in my head and in my
belly. I think it was the beer.
Jobs' Job: 1984, Redux
Apple still has the advantage, in terms of ease of use and GUI.
But it is nowhere near as intuitive as we'd like to believe. Sure,
it's great, but it's no longer insanely great.
What the Mac needs is a massive leap forward in user interface,
akin to the leap that the original Mac made when it leaped past the
DOS command-line in 1984. Sure, OS X will be buzzword compliant.
Sure, it will leap past Windows NT. But will it make Christine's
life easier? It surely won't make mine easier. Hell, I will
probably have to attend one of those training workshops that I
laugh at Windows users for attending. On one hand, that is great,
because Apple is creating the cottage industry that Microsoft has
perfected. (Next, we'll see an upswell in the amount uninstaller-
and crash-recovery applications hitting the Mac market.
I offer no solutions. I have no wisdom to impart. That's the job
of the genies in Cupertino. I'm sure they're working on it. I'm
sure that someone is aware of the ignorance of the masses and their
need for a more idiot-proof OS.
Alas, alas poor, poor Christine. Until the advent of the super
Mac OS, she will have to continue to rely on the good graces of Mac
lovers like me to offer aid and support when she can't remember in
which folder she installed her OCR program.
- Rodney O. Lain
Rodney O. Lain, a former university English and
journalism instructor, works full-time as a software developer and
works part-time at a local CompUSA Apple Store Within A Store. A
card-carrying member of the local Macintosh User Group Mini'app'les, Rodney writes this
column exclusively for theimac.com. His greatest desire is to
become an African-American Guy Kawasaki. A self-professed
"workaholic writer," he waxes prolifically about race, religion,
and the "right OS" at
"Free Your Mind & Your Behind Will Follow", his unabashedly
pro-Mac website. When he's not cranking out his column, he collects
John Byrne comic books, jogs, and attempts to complete his first
novel. He lives in Eagan, Minnesota, a southern suburb of St.
Paul.
