Time to Take Off the Switcher Gloves

2002: Like .mac, Apple seems to be letting the full potential of the Switch campaign go unrealized. The switchers have definitely made an impression on a large number of people. Ellen Feiss has gone on to become a cult celebrity. Apple’s marketing company has undoubtedly gone out of its way to choose people others can […]

Who Are You Calling a Masochist?

2002: Wired recently tackled the supposed addiction that Mac users have to their Macs. If you can’t be bothered to read the story, the nutshell idea is that Mac users put up with a lot of crap from Apple that indicates some sort of masochistic tendency (among other things).