More than any other product from Apple, the iPod has changed the company and the world. Before its introduction, MP3 players were the realm of small companies with limited budgets that were unable to provide content. After the iPod, the entire industry evolved and grew to the point where the largest computer companies in the […]
Author Archives: Tom Hormby
In the late 1980s, Apple appeared to be in the middle of a resurgence. John Sculley had forced out the volatile Steve Jobs in 1985, and a cadre of older, more experienced executives focused on building the Apple and Macintosh brands. The company was beginning to grow complacent, working to protect Macintosh revenues at the […]
During the mid-90s, Mac users were prone to dealing with poorly trained and ill-maintained Mac sections in big box computer and electronics stores. These environments did not foster customer loyalty, nor did they help differentiate the Mac user-experience from Windows.
In the US, the Apple II was considered the gold standard in the education market. The machine was more expensive than its contemporaries, such as the Commodore 64 and TI-99, but it had a very large software library and was heavily discounted to educators. Its position in the market was augmented by Apple’s Kids Can’t […]
VisiCalc, the first spreadsheet, was one of the key products that helped bring the microcomputer from the hobbyist’s desk into the office. Before the release of this groundbreaking software, microcomputers were thought of as toys; VisiCalc changed that.
Microsoft was deeply involved in the development of the Macintosh. Microsoft had been the first outside developer to get a Macintosh prototype. The prototype was promptly nicknamed SAND (Steve’s Amazing New Device) by Bill Gates and Charles Simonyi. Microsoft developed productivity software that the Macintosh desperately needed to make the Macintosh a contender in corporate […]
August 12, 1981 marks the birth of the IBM PC, the computer that single-handedly turned personal computing to the business market. IBM’s success forced Apple and others to change their focus, and most personal computer companies from the pre-IBM era have become historical footnotes. By 2006, even Apple Computer had followed IBM’s lead and adopted […]
John Sculley’s childhood was the antithesis of Steve Jobs’. His father was strict and had impossibly high standards for his son.
In 1995, Microsoft was busy promoting the latest release of Windows, Windows 95. Apple was confident that users would still be attracted to the Mac because of its interface – but also worried that Windows’ multitasking environment would put Mac OS 7.5 to shame.
Apple’s Lisa was first envisioned as a brand new business computer to succeed the very popular Apple II, and it was to be designed by Steve Wozniak. The project was quickly turned over to Ken Rothmuller, a former HP director, as Wozniak drifted away from Apple.
Andy Hertzfeld was a key member of the Macintosh development team. He was the Software Wizard behind much of the Mac’s built-in ROM code and the user interface. His goal is to make computers easier and more fun to use. After leaving Apple, Hertzfeld helped co-found three companies: Radius, General Magic, and Eazel. He is […]
Jean Louis Gassée has proven to be one of the most effective managers in the computer industry. He propelled Hewlett Packard to the forefront of the computer industry in Europe, managed Apple’s new products division during the Sculley era, and served as the CEO at Be. Most recently, he has become the CEO at PalmSource […]
