The Growing Windows Threat: Jean Louis Gassée, now the head of product development at Apple, predicted that Apple would maintain its lead in the personal computing world indefinitely. He oversaw the introduction of the critically acclaimed Mac IIci and System 7 (and also several flops) and felt that no company would be able to wrest […]
1986 marked the replacement of Mike Murray as head of marketing with Jean-Louis Gassée. Gassée started Apple’s French division and drove it in a few years to become one of the most successful divisions in Apple. Unlike Steve Jobs’ vision of an information appliance, Gassée hoped that the Macintosh would turn into an open platform […]
Even with the fabulous press reception given to the Macintosh upon its release (see my previous article), it did not sell well. There were a number of reasons for that.
2005: With the release of the iMac G5 with Front Row earlier this month, many analysts have hailed Apple’s entry into the living room. However, Apple actually released its first Mac with a remote control in 1993, the Macintosh TV.
Andy Hertzfeld was a key member of the Macintosh development team. He was the Software Wizard behind much of the Mac’s built-in ROM code and the user interface. His goal is to make computers easier and more fun to use. After leaving Apple, Hertzfeld helped co-found three companies: Radius, General Magic, and Eazel. He is […]