The iPhone grew out of the iPod, Apple’s first digital music player launched well over a decade ago. Listening to music was the reason the iPod existed, and Apple wanted to make sure that its iPhone (and later iPod touch and iPad) did it well.
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We believe in the long term value of Apple hardware. You should be able to use your Apple gear as long as it helps you remain productive and meets your needs, upgrading only as necessary. We want to help maximize the life of your Apple gear.