Love him or hate him, Steve Jobs will always be Apple. A visionary? A marketing genius? A control freak? What will happen to Apple in the future without him?
Tag Archives: NeXTstep
2005.11.15 From the day of his appointment as Apple CEO in February 1996, Gil Amelio presided over an ailing company. After the near-disastrous reign of Michael Spindler, Amelio promised to change the corporate ethos of Apple.
Steve Jobs’ career at Apple was unique. His unconventional leadership helped create Apple’s two most important products of the 70s and 80s: the Apple II and the Macintosh. Unfortunately for Jobs, the CEO he had recruited, John Sculley, was not happy with the risks Jobs was willing to take. After a short power struggle that […]
When I first wrote about BeOS, several readers were careful to point out the good sides of Apple picking NeXT instead of Be. Without the purchase of NeXT, we never would have gotten Steve Jobs back as iCEO, and there would be no iMac or iBook. But Apple got much more than Steve and a […]
It’s hard to believe it has been four years. In early 1997, Power Computing announced that they would ship BeOS with its clones. An upstart clone maker shipping an upstart OS, if you will. This was big news, since BeOS fixed many of the problems that System 7 faced. The discussions from then sounds all […]
