2005.11.15 From the day of his appointment as Apple CEO in February 1996, Gil Amelio presided over an ailing company. After the near-disastrous reign of Michael Spindler, Amelio promised to change the corporate ethos of Apple.
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We believe in the long term value of Apple hardware. You should be able to use your Apple gear as long as it helps you remain productive and meets your needs, upgrading only as necessary. We want to help maximize the life of your Apple gear.