I’ve just finished wading through 6+ years worth of press releases from Gartner Group, digging out quarterly PC sales results from Holiday Quarter 2008 through 2nd Quarter 2016. Why? Because the global PC market is in decline, and I wanted to see how Mac sales compared to Windows sales.
Despite the myths, Apple has never been a dominant player in the personal computer industry. Although the Apple II once accounted for nearly one-sixth of the market, the Mac has never had more than a 12% market share.