iNews Review

iPod nano Gains Videocam, iPod touch Drops to $199, iPod shuffle Now in Color, and More

This Week's iPhone, iPod, and Apple TV News

Compiled by Charles Moore and edited by Dan Knight - 2009.09.11

Mac notebook and other portable computing is covered in The 'Book Review, and general Mac news is in Mac News Review.

All prices are in US dollars unless otherwise noted.

New iPods

News, Reviews, & Opinion

Apps & Services

Accessories

iPod Deals

These price trackers are updated every month.

New iPods

New iPod nano Has Built-in Video Camera

PR: Apple on Wednesday introduced the new iPod nano, adding a video camera, mic and speaker to the world's most popular music player. Music lovers can now shoot video wherever they are, view it on their iPod nano and use their computers to easily transfer their videos to YouTube. The new iPod nano features an ultra-thin and sleek design with a larger 2.2" color display and gorgeous polished aluminum and glass enclosure. iPod nano also features a built-in FM radio with live pause and iTunes Tagging, as well as a built-in pedometer. The new iPod nano is available today in an 8 GB model for $149 and a 16 GB model for $179, and comes in nine brilliant colors including silver, black, purple, blue, green, orange, yellow, (Product) Red and pink.

5th generation iPod nano"iPod nano is the world's most popular music player with over 100 million sold," said Steve Jobs, Apple's CEO. "And now we've added a video camera to its incredibly thin design, without any additional cost to the user."

iPod nano features a larger 2.2" display for easier navigating, enjoying album art, or shooting and viewing video clips. iPod nano is ultraportable so users can shoot video wherever they are, in either portrait or landscape. iPod nano customers can share videos instantly with friends using its display and speaker, or sync with a Mac or PC and share them on YouTube, MobileMe™, Facebook or via email.* iPod nano can even shoot videos with fun real-time effects such as Thermal, Film Grain, Kaleido and X-Ray.

iPod nano now has a built-in FM radio with live pause and iTunes Tagging. Live pause lets iPod nano users pause and resume playing their favorite FM radio shows. iTunes Tagging is great when users hear a song they like, they can simply tag it, and then preview and purchase that song when they sync to iTunes.** iPod nano also features Genius Mixes, which automatically creates up to 12 endless mixes of songs from your iTunes library that go great together.

iPod nano is also now an even better workout companion with the new built-in pedometer. iPod nano can keep track of your steps taken and calories burned, helping you meet your short and long-term fitness goals.

iPod nano provides up to 24 hours of music playback or five hours of video playback on a single charge. The 8 GB model holds up to 2,000 songs, 7,000 photos, eight hours of video and seven hours of captured video; and the 16 GB model holds up to 4,000 songs, 14,000 photos, 16 hours of video and 14 hours of captured video.***

iPod is the world's most popular family of digital music players with over 220 million sold. Apple's new holiday lineup includes iPod shuffle in five great colors starting at just $59; iPod classic in a new 160 GB model holding up to 40,000 songs for $249; the new iPod nano with a video camera available in nine brilliant polished aluminum colors starting at $149; and the revolutionary iPod touch now starting at the breakthrough price of just $199.

The new iPod nano is available immediately for a suggested price of $149 (US) for the 8 GB model and $179 (US) for the 16 GB model in silver, black, purple, blue, green, orange and pink through the Apple Store, Apple's retail stores and Apple Authorized Resellers. The 8 GB and 16 GB iPod nano in yellow and (Product) Red are available through the Apple Store and Apple's retail stores. iPod nano requires a Mac with a USB 2.0 port, Mac OS X v10.4.11 or later and iTunes 9; or a Windows PC with a USB 2.0 port and Windows Vista or Windows XP Home or Professional (Service Pack 3) or later and iTunes 9.

*MobileMe is available to persons 13 and older. Annual membership fee and Internet access required. Terms apply.

**Currently available only in the US on radio stations that support iTunes Tagging.

***Battery life and number of charge cycles vary by use and settings. See www.apple.com/batteries for more information. Music capacity is based on four minutes per song and 128-Kbps AAC encoding; photo capacity is based on iPod-viewable photos transferred from iTunes; and video capacity is based on H.264 1.5 Mbps video at 640-by-480 resolution.

New iPod touch Line Starts at $199, Reaches 64 GB

PR: Apple on Wednesday announced the new iPod touch lineup starting at the breakthrough price of just $199, giving users a great iPod, a great pocket computer, a great game player and access to Apple's revolutionary App Store with over 75,000 applications. iPod touch features Apple's revolutionary Multi-Touch™ user interface, a gorgeous 3.5" widescreen glass display, WiFi, Bluetooth, and a built-in accelerometer and speaker - all in an amazingly thin metal design that slips easily into your pocket. The 8 GB iPod touch is now available for $199, along with new models which deliver twice the capacity for the same price, with the iPod touch 32 GB model for $299 and 64 GB model for $399.

"At just $199 the iPod touch is the most affordable gateway to Apple's revolutionary App Store with more than 75,000 applications that you can wirelessly download right into your iPod touch," said Philip Schiller, Apple's senior vice president of Worldwide Product Marketing. "You get a great iPod, a great pocket computer with the industry's best mobile web browser and a great game player, all in this super-thin beautiful enclosure."

iPod touch is a great iPod for enjoying music, television shows, movies and podcasts. iPod touch has incredible features for music fans such as Cover Flow, Shake to Shuffle™, and access to the legendary iTunes Store. And now, the new iPod touch supports Genius Mixes, which automatically creates up to 12 endless mixes of songs from your iTunes library that go great together. Movies and television shows look great on the gorgeous 3.5" widescreen display. iPod touch customers have the entire iTunes Store catalog at their fingertips, giving them instant access to the world's largest catalog of over 11 million songs, TV shows and Hollywood movies to purchase and download directly to their iPod touch.

iPod touch is a great game player with its built-in accelerometer, revolutionary Multi-Touch user interface, its amazing graphics performance and the over 20,000 game and entertainment titles available on the App Store. With support for peer-to-peer connections, the new iPod touch gives users the ability to play multiplayer games with people next to them or around the world. iPod touch customers can add new game titles from the App Store over WiFi anytime and anywhere.

iPod touch is a great pocket computer, letting users surf the web, do email, manage their calendars, organize contacts, and use social networking sites such as Facebook and Twitter. With its award-winning Safari web browser, iPod touch users can experience the Internet like no other pocket-size device. iPod touch comes with the latest iPhone™ 3.1 software including: Cut, Copy and Paste; Spotlight Search to search across iPod touch or within Mail, Contacts, Calendar and iPod; landscape keyboard for Mail, Notes and Safari; remote lock for MobileMe™ and anti-phishing features.

Apple's App Store is a phenomenal success with a selection of over 75,000 apps available and customer downloads topping a staggering 1.8 billion apps. iPhone and iPod touch customers in 77 countries can choose from an incredible range of apps in 20 categories, including games, business, news, sports, health, reference and travel. The App Store works with iPod touch over WiFi so users can discover, purchase and download apps wirelessly and start using them instantly.

iPod touch features up to 30 hours of music playback or six hours of video playback on a single charge. The 8 GB model holds up to 1,750 songs, 10,000 photos and 10 hours of video; the 32 GB model holds up to 7,000 songs, 40,000 photos or 40 hours of video; and the 64 GB model holds up to 14,000 songs, 90,000 photos or 80 hours of video.* The 32 GB and 64 GB models also include up to 50 percent faster performance and support for even better graphics with Open GL ES 2.0.

iPod is the world's most popular family of digital music players with over 220 million sold. Apple's new holiday lineup includes iPod shuffle in five great colors starting at just $59; iPod classic in a new 160 GB model holding up to 40,000 songs for $249; the incredible new iPod nano with a video camera available in nine brilliant polished aluminum colors starting at $149; and the revolutionary iPod touch starting at the breakthrough price of just $199.

The new iPod touch is available immediately for a suggested price of $199 (US) for the 8 GB model, $299 (US) for the 32 GB model and $399 (US) for the 64 GB model through the Apple Store, Apple's retail stores and Apple Authorized Resellers. iPod touch requires a Mac with a USB 2.0 port, Mac OS X v10.4.11 or later and iTunes 9; or a Windows PC with a USB 2.0 port and Windows Vista or Windows XP Home or Professional (Service Pack 3) or later and iTunes 9. Existing iPod touch users can update to the latest 3.1 software for just $4.95 (US) to enjoy new features including Genius Mixes and Genius for Apps. iPod touch owners who already have the 3.0 software get the 3.1 software update for free. Simply download the latest version of iTunes onto your Mac or PC, and purchase the 3.1 software update via iTunes.

*Battery life and number of charge cycles vary by use and settings. See www.apple.com/batteries for more information. Music capacity is based on four minutes per song and 128-Kbps AAC encoding; photo capacity is based on iPod-viewable photos transferred from iTunes; and video capacity is based on H.264 1.5 Mbps video at 640-by-480 resolution.

iPod shuffle Now Starts at $59

PR: Apple on Wednesday announced that iPod shuffle, the world's smallest music player and the first music player to talk to you, is now available starting at just $59 in five great colors. iPod shuffle's intuitive controls are conveniently located on the headphone cord, letting you navigate and enjoy music without even looking. With the press of a button, you can play, pause, adjust volume and switch playlists, plus the VoiceOver feature lets iPod shuffle speak song titles, artists and playlist names. The iPod shuffle is available worldwide today in a new 2 GB model for just $59 and a 4 GB model for $79, and both models come in silver, black, pink, blue and green.

4th generation iPod shuffle"iPod shuffle is the world's smallest music player and now comes in five great colors starting at just $59," said Philip Schiller, Apple's senior vice president of Worldwide Product Marketing. "iPod shuffle is so small that you almost forget it's there, yet remarkably, it holds up to 1,000 songs and talks to you."

iPod shuffle is based on Apple's incredibly popular shuffle feature, which randomly selects songs from your music library. iPod shuffle features a sleek and ultra-wearable design with a built-in stainless steel clip. iPod shuffle users can easily clip it to almost anything and take it everywhere.

In addition to the Apple Earphones and Apple In-Ear Headphones with Remote, third party manufacturers including Sony, V-MODA, Klipsch and Scosche are supporting built-in headphone controls and Belkin and Scosche offer built-in headphone adapters allowing users to enjoy iPod shuffle with their own headphones.

iPod is the world's most popular family of digital music players with over 220 million sold. Apple's new holiday lineup includes iPod shuffle in five great colors starting at just $59; iPod classic in a new 160 GB model holding up to 40,000 songs for $249; the incredible new iPod nano with a video camera available in nine brilliant polished aluminum colors starting at $149; and the revolutionary iPod touch starting at the breakthrough price of just $199.

The third generation iPod shuffle is available immediately for a suggested price of $59 (US) for the 2 GB model and $79 (US) for the 4 GB model in silver, black, pink, blue and green through the Apple Store, Apple's retail stores and Apple Authorized Resellers. A 4 GB special edition polished stainless steel model is available in a 4 GB model for $99 (US) through the Apple Store and Apple's retail stores. iPod shuffle comes with the Apple Earphones with Remote and the iPod shuffle USB cable. iPod shuffle requires a Mac with a USB 2.0 port, Mac OS X v10.4.11 or later and iTunes 9 or later; or a Windows PC with a USB 2.0 port and Windows Vista, Windows XP Home or Professional (Service Pack 3) or later.

New iPod nano Teardown Analysis

iFixit CEO Kyle Wiens has posted a teardown report on the new iPod nano, and notes:

Flash memory and CPU in the 2009 iPod nano"This iPod employs copious amounts of glue and adhesive to hold everything together. That makes it easy for Apple to put together, but hard to take apart. We had to remove the camera bezel before we could start the disassembly.

  • As expected, the main ARM processor dwarfs everything else on the board.
  • Toshiba is the source for the 8 GB of flash memory. Our memory chips were made in Taiwan in July of this year.
  • There is no space for a larger camera in the 6.2 mm thick iPod without reducing the size of other components.
  • The speaker is very similar to the speaker in the iPod touch. The audio simply comes out the bottom of the iPod.
  • The new 240x376 display boasts 17.5% more screen real estate than the previous model.
  • The tolerances on this iPod are incredibly tight. There's no wasted space inside.

Size comparison:

  • iPhone 3G: 12.3 mm thick
  • iPhone camera: 6 mm + rubber mount
  • iPod nano: 6.2 mm thick
  • iPod nano camera: 2.75 mm
  • iPod touch: 8.5 mm thick
  • Including the mount, the iPhone camera is thicker than the entire new iPod nano!
  • Unlike the nano, the iPod touch could conceivably support an iPhone-sized camera, although it would certainly be an engineering challenge.

5G iPod nano components"We wish Apple would a little effort into making iPods repairable, instead of forcing people to throw them away when they break. Recent iPods have become increasingly difficult to successfully repair. (One positive note is that unlike the iPhone, we haven't seen many issues with broken glass on the nanos.)

"We'll be putting out a teardown of the new iPod touch and shuffle soon.

"Cheers,
-Kyle

"P.S. We've had a number of questions as to where we got our iPod.

"Yes, we had to fly to the east coast to get it first. We sent our summer engineering intern."

News, Reviews, & Opinion

Apple Fast Becoming iPod, Inc.

Fast Company's Chris Dannen says that back in 2007, when Apple dropped the "Computer" from its corporate title and become simply Apple, Inc., the change seemed semantic or aesthetic, depending on your outlook. However, as things have unfolded, he thinks the move may have been more prescient than it originally appeared, with Apple officially increasing the number of mobile devices it makes to a grand total of eight this week, which tallies up to one more iPod than Macintosh in their lineup. Apple, he says, seems to have become primarily a mobile device maker.

How to Watch iPhone Movies on Your TV

Inside Digital Media's Phil Leigh says:

"If you would like to learn how to watch movies on your TV that were downloaded to your iPhone, this video is for you."

Why Won't Apple Let Me Use XSKN's iKeyboard with My iPhone?

Gizmodo's Danny Allen says:

"I still can't believe Apple hasn't approved Bluetooth keyboard drivers for the iPhone, but that hasn't stopped user-hacks, or products lining up to be ready. This latest effort modifies actual Apple Bluetooth keyboards, and adds app icons to the keys."

Lower Your Exposure to Cell Phone Radiation

PR: Environmental Working Group's (EWG) research team has assembled the most comprehensive online consumer guide ever to cell phone radiation, rating more than 1,000 cell phones marketed in the US

radiation meterWith this free, user-friendly online tool, consumers can make informed decisions about which cell phones to buy. The EWG guide uses easy-to-read graphics to illustrate each phone's radio frequency emissions, enabling consumers to make quick comparisons of radiation output of various wireless devices.

"We would like to be able to say that cell phones are safe," said Olga Naidenko, Ph.D., EWG Senior Scientist and lead author of the study. "But we can't. The most recent science, while not conclusive, raises serious issues about the cancer risk of cell phone use that must be addressed through further research. In the meantime, consumers can take steps to reduce exposure."

EWG has compiled the guide, based on technical data provided by manufacturers, to fill the information gap left by the US government's failure to require cell phone makers and vendors to disclose emissions levels on labels or in-store advertising displays.

Better consumer information is vital. Recent scientific studies have produced evidence linking brain and salivary gland tumors to cell phone use. The state of the science, while far from definitive, is provocative and troubling and requires more research.

Public health officials' concerns about the possible dangers of radio frequency emissions are intensifying as wireless devices proliferate. According to the CTIA Wireless Association, an international industry group, US wireless subscribers numbered 270.3 million - 87 percent of Americans - as of December 2008, a 30 percent jump in three years. Some 60 percent of the global population - 4 billion people - subscribe to wireless services, according to Cellular News, an online global industry news outlet.

Health agencies in six nations - Switzerland, Germany, Israel, France, the United Kingdom, and Finland - have issued warnings to limit cell phone use, particularly by children, whose softer, thinner skulls are less able to shield the brain from radiation. Scientists have found that children's brains absorb twice as much cell phone radiation as those of adults.

EWG's analysis of possible public health risks of cell phone radiation culminates a 10-month investigation of more than 200 peer-reviewed studies, government advisories and industry documents.

Our conclusion: current US cell phone radiation standards, set by the US Federal Communications Commission (FCC) and based largely on 1992 cell phone industry recommendations, are outdated and allow 20 times more radiation to penetrate the head than the rest of the body.

EWG urges the FCC to upgrade its standards to take account of the newest scientific evidence and also increasing cell phone use by children.

"The first cell phones were marketed to adults," Naidenko said. "But today, children are just as likely to own a cell phone as a video game, baseball or bicycle."

According to the Pew Internet and American Life Project, which tracks cell phone use among US children between 12 and 17 years old, last year (2008) 71 percent of tweens and teens owned cell phones. More than half use the device daily.

EWG urges concerned consumers to take action and tell the federal government that cell phone makers should be required to disclose each phone's radiation output on the label.

The report also offers safety tips for reducing cell phone radiation exposure. Among them:

  • Use headsets and the speakerphone option if available.
  • Text more, talk less.
  • Stay off the phone when few bars indicate a weak signal.

EWG's new interactive database, based on technical specifications of cell phones currently on the market and some popular older models, can be searched by model. A separate database details radiation levels of smart phones.

EWG's top 10 phones, based on low emissions:

  1. Samsung Impression (SGH-a877) [AT&T]
  2. Motorola RAZR V8 [CellularONE]
  3. Samsung SGH-t229 [T-Mobile]
  4. Samsung Rugby (SGH-a837) [AT&T]
  5. Samsung Propel Pro (SGH-i627) [AT&T]
  6. Samsung Gravity (SGH-t459) [CellularONE, T-Mobile]
  7. T-Mobile Sidekick [T-Mobile]
  8. LG Xenon (GR500) [AT&T]
  9. Motorola Karma QA1 [AT&T]
  10. Sanyo Katana II [Kajeet]

EWG's list of highest radiation phones:

  1. Motorola MOTO VU204 [Verizon Wireless]
  2. T-Mobile myTouch 3G [T-Mobile]
  3. Kyocera Jax S1300 [Virgin Mobile]
  4. Blackberry Curve 8330 [Sprint, US Cellular, Verizon Wireless, MetroPCS]
  5. Motorola W385 [US Cellular, Verizon Wireless]
  6. T-Mobile Shadow [T-Mobile]
  7. Motorola C290 [Sprint, Kajeet]
  8. Motorola i335 [Sprint]
  9. Motorola MOTO VE240 [Cricket, MetroPCS]
  10. Blackberry Bold 9000 [AT&T]

Editor's note: The iPhones scored in mid-pack, neither among the best nor the worst emitters. cm

EWG is a nonprofit research organization headquartered in Washington, DC, with offices in Oakland, CA and Aimes, IA, that uses the power of information to protect human health and the environment.

Half of iPhone Users Do Mobile Banking Today, Half of All Mobile Phone Users Will in 2014

PR: Javelin Strategy & Research released a report indicating that mobile banking is quickly moving from a "techie" to mainstream capability that is changing how consumers manage their finances today, which in turn will change how consumers pay for goods in the future. The report, 2009 Mobile-Banking and Smartphone Forecast, examines services offered by carriers such as AT&T, Verizon, Sprint and T-Mobile. The report also features five-year forecasts for mobile-banking usage that documents the growing availability of mobile banking at everyday financial institutions.

"Mobile banking is quickly moving from infancy to commonplace, which will help separate the winners from losers in banks' ability to attract and keep technology-loving consumers," said Mary Monahan, Research Director and Managing Partner. "Consumers are hungry for the 'always-on' and 'real time' ability to monitor and manage their money, and mobile banking serves that need better than any other."

The Javelin report also covers general smartphone adoption, which is a secondary factor driving mobile banking, and the race to develop the basic thin-client capabilities that Javelin calls "wrapper applications" to integrate financial services into mobile online sites.

Key Findings of the Javelin 2009 Mobile-Banking and Smartphone Forecast:

  • Nearly half of mobile-phone owners currently have access to mobile banking today.
  • By 2014, 45% of mobile-phone users will actually use mobile banking.
  • 99 million US adults will conduct mobile banking transactions at least once per year by 2014 - with 52% of mobile-phone users relying on smartphones.
  • Mobile banking will rival online banking, with the former used as a "remote control" and the latter as a detailed form of control panel for more complex transactions.
  • AT&T has the highest number of mobile bankers due to the iPhone's influence, while Verizon Wireless has the lowest penetration for mobile bankers among the top tier US wireless carriers.

"Mobile banking is quickly becoming an essential consumer capability," said Mark Schwanhausser, Financial Services Channels Analyst. "Just as the iPod changed the music industry and their business models, our data shows that iPhone users are changing the banking industry by leading the way in monitoring and managing finances through mobile devices."

To arrange an interview with Mrs. Monahan or Mr. Schwanhausser and/or view research on this topic (available to qualified members of the press), please contact Crystal Mendoza at +1 925 225-9100 ext. 35 or cmendoza@javelinstrategy.com

Javelin provides superior direction on key facts and forces that materially determine the success of customer-facing financial services, payments and security initiatives. Our advantages are rigorous process, independent position, and expert people.

Apps & Services

Outbreaks Near Me iPhone appSwine Flu Tracker iPhone appSwine Flu Apps You'll Want on Your iPhone

Cnet's Don Reisinger says:

"The H1N1 Influenza, better known as the swine flu, is a real concern for just about everyone this year, making keeping up to date on the latest news paramount.

"But considering we're all so busy, remembering to visit government Web sites can be difficult. Installing some basic apps onto your iPhone isn't. Check out some of these apps that will keep you abreast of all the latest news about the swine flu."

iPhone Can Now Edit .docx and .xlsx Files

The Register's Cade Metz reports:

"You can now edit Office 2007 docs and spreadsheets on your iPhone.

"Today, Quickoffice rolled out a new version of its iPhone office app suite that handles .docx and .xlsx files produced by Microsoft Office 2007 for Windows and Office 2008 for Mac...."

Your iPhone Can Remote Control Your Mac

Mac 360's Bambi Brannan says:

"Maybe it's age. Maybe it's a sign of the times. Maybe all that glitters really isn't gold. My gee whiz moments are in decline. Compared to 10 years ago, our Macs and iPhones must look like magic....

"Imagine my giddy, girlish, giggle when I tried out Remote Buddy. The thrill is back, baby! . . . Remote Buddy is a Mac utility which lets your control anything on your Mac..."

JCPenney's iPhone App Puts 'Style. Quality. Price.' at Your Fingertips

PR: J. C. Penney Company, Inc. has launched a new app for Apple's iPhone - JCPenney Weekly Deals - bringing the retailer's signature style and affordable prices directly to customers' fingertips, whenever and wherever they need it.

JCPenney's iPhone AppBy downloading the free app from iTunes, customers can:

  • Browse a select group of store-advertised sale items that are featured in the latest weekend sales circular;
  • Create a "portable" shopping list within the application by saving items as "favorites";
  • Check for the latest special offers; and
  • Find the nearest store to either their current location or to a zip code/city name.
  • "With shoppers increasingly doing research before they step into a store, our new iPhone app is the latest way we are providing our customers an easier, more engaging and integrated shopping experience," said Mike Boylson, chief marketing officer for JCPenney. "Furthermore, with more than 13 million iPhone users in the US - along with 12 million iPod Touch users who can also download apps - the launch of an iPhone app allows us to share our style, quality and affordable prices each week with a rapidly growing base of consumers."

The launch of the JCPenney Weekly Deals iPhone app builds on the Company's "Know Before You Go" initiative, developed based on extensive customer research which found that a large number of customers visiting jcp.com were online for a purpose other than shopping. An online survey of jcp.com customers showed that a significant majority of those surveyed were visiting the site to do some form of research: viewing merchandise, comparing prices, browsing sales and promotions, finding store directions, exploring ideas for fashion and home, and more. In response to these findings, innovative features were added to jcp.com - such as enhanced search capabilities and product information, merchandise availability at local stores, and the ability to view weekly sales circulars online - making shopping at JCPenney easier and more efficient than ever before.

The JCPenney iPhone app will evolve as new functionality becomes available. Weekly content updates to the app will be automatic and require no action by customers. Customers can download the app from the iTunes online app store by searching for JCPenney

JCPenney is one of America's leading retailers, operating 1,106 department stores throughout the United States and Puerto Rico, as well as one of the largest apparel and home furnishing sites on the Internet, jcp.com, and the nation's largest general merchandise catalog business. Through these integrated channels, JCPenney offers a wide array of national, private and exclusive brands which reflect the Company's commitment to providing customers with style and quality at a smart price. Traded as "JCP" on the New York Stock Exchange, the Company posted revenue of $18.5 billion in 2008 and is executing its strategic plan to be the growth leader in the retail industry. Key to this strategy is JCPenney's "Every Day Matters" brand positioning, intended to generate deeper, more emotionally driven relationships with customers by fully engaging the Company's approximately 150,000 Associates to offer encouragement, provide ideas and inspire customers every time they shop with JCPenney.

Africare Among First NGOs to Develop iPhone App

Africare, the largest and oldest US development organization focused solely on Africa, has launched an exciting new marketing campaign Pass It On! to highlight stories of people overcoming major issues on the African continent, issues such as unsafe drinking water, food insecurity, and the growing number of children orphaned by AIDS.

Taking an integrated approach, Pass It On! combines traditional Washington, DC, king size bus posters and backlit Metro dioramas with "viral" social media such as Facebook, YouTube, Twitter and the internet, along with one of the very first iPhone applications approved for non-profits. According to Beth Eisenberg, vice president of Business Development at iugo, the developers of Africare's application, "When a nonprofit needs support, it needs to connect to its supporters. The key is to find something that costs nothing for the supporter to embrace a cause they care about - just their time and curiosity. The Africare iPhone app & does just that!" Among its many features, the application includes a photo gallery, video and a "Click to Donate" button, from which a person can use his or her phone bill to contribute. To date, only three such applications have been created.

The Pass It On! campaign will use the new iPhone app to promote 16 featured individuals who are ready to tell you their story in a format that is ready to "pass on" to a friend or someone you know through video, social networks, e-mail and many handheld devices. The stories range from the first female auto mechanic in Niger to a farmer overcoming desert conditions to grow food for his family to a group of women in Senegal who make dolls to support their health services devastated by 25 years of conflict all through partnerships with Africare.

Trudi Rishikof, Africare Director of Communications and Marketing, noted the importance of reaching out as broadly as possible: "These are tight economic times for Americans and others around the world, but people still want to help those in need. Through this new iPhone app and the other social networks, it's easy to give $5 and perhaps skip that extra latté. Lots of people giving small amounts adds up to significant support for Africare's work, especially since 93 cents of every dollar goes directly to programs. We are grateful for every gift."

Accessories

SportShell for iPhone 3G/3GS

Marware SportShell for iPhone 3G/3GSPR: Marware Inc. has announced the SportShell for iPhone 3G/3GS is now shipping. The SportShell provides exceptional protection and a sleek look. This low-profile case offers three distinct carrying solutions. Using a unique, patent-pending design, the SportShell easily changes from belt-clip case to an ultra slim, flat-back or open-back case.

The ratchet belt clip rotates a full 360-degrees, and doubles as a tabletop stand. The flat-back option is ideal when carrying the iPhone in a pocket or purse. The open-back option displays the iPhone's Apple logo. The SportShell comes with Marware's Lifetime Warranty.

Features:

  • Interchangeable pieces allow slim case, clip case, or open-back design
  • Hard shell case with smooth rubberized finish
  • Unique design provides solid protection and versatility
  • 360 degree ratchet clip also works as a stand
  • Includes Hard shell, ratchet clip, flat back piece, clear screen protector, cleaning cloth and Marware's Lifetime Warranty

The SportShell is available in black, retails for $34.99. The Sportshell is available online and is now shipping. Please visit Marware for additional information. Marware is a leading provider of software and accessory solutions for Apple iPhones, iPods, and Notebooks.

USB Fever Belt-Clip Holster and Back Cover Case for iPhone 3G/3GSUSB Fever Belt-Clip Holster and Back Cover Case for iPhone 3G/3GS

PR: Features:

  • It is a standalone Backcover
  • It is a Belt-Clip Holster
  • It is a combination of Back cover and Holster

This accessory is suitable for:

  • Apple iPhone 3G
  • Apple iPhone 3GS

$12.99

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