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My Turn is Low End Mac's column for reader-submitted
articles. It's your turn to share your thoughts on all things
Mac (or iPhone, iPod, etc.) and write for the Mac web. Email your
submission to Dan Knight
.
I have a friend who lives across the street. Let's call him
Steven. Steven has his own business which has grown to include three
stores. He is married and has a daughter who is 13 and a son who is
10. He is what I would call an average upper-middle class guy.
He is also in the market for a new computer and frequently asks me
what he should buy, when he should buy it, how much RAM, what size
hard drive, etc. I have, at the least, convinced him to buy a
Macintosh.
Anyway, Steven wants a new iMac
or iBook, but he is paralyzed by
"upgrade fear." He is always telling me, "I just know as soon as I
buy this, it will be outdated," and "I always time these things
really bad."
That brings me to this revelation: I believe that in a lot of ways
the computer industry has brought about this slump themselves.
Computer sales have plummeted in the past year or so, and one major
contributing factor is that people are fed up with the constant
feeling they just got taken. The churn rate for "new and improved" in
the computer industry seems to be 6-8 months.
What's up with that? A computer is the single most expensive
appliance that is purchased in a household. They cost more than
refrigerators. More than stoves. More than dishwashers. More than a
washer & dryer set - but they are obsolete in eight months. At
least we are made to feel like they are.
Can you imagine if your refrigerator had to be replaced every
eight months? Very few families can afford to "keep up with the
computer industry," and I believe that most have decided they are not
going try anymore.
Advertising has convinced us that speed is all. You must have the
fastest: 600 MHz, 800 MHz, 1.5 , and now 2 GHz. As it is, most
families don't use 40% of the processor power from three years ago. I
am not talking about professional movie editors, designers, or early
adopters. I am talking about normal, everyday users.
Buyers are tired of always being behind. I believe it is time to
come to some sort of consensus about upgrading.
Here is what I propose: Release new models, processors, etc. every
12-18 months. That way, if I decide to wait to upgrade through one
cycle, I have gotten two or three good years out of the current
system. That's not bad. I have an old make that was in production for
three years before it was discontinued. Three years.
Also, by adopting the 1-1/2 year cycle, I don't feel like I've
just been ripped off by buying last months model. This also gives the
manufacturers time to make really significant improvements to the
hardware - not just changing a color or adding a FireWire port, but
something that really makes a difference.
Yea, I have heard from people that I have mentioned this to that
"that's just this industry, get used to it." I say that's bull. We
have been brainwashed into believing this eight month cycle is
normal. It can be changed, and I think manufacturers will have
happier customers and a less volatile market.
Share your perspective on the Mac by emailing with "My Turn" as your subject.
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