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News, Reviews, & Opinion
European Physicians Who Own iPads Spend 27% of
Their Professional Online Time on the Device
PR: A new study of European physician digital trends
indicates strong interest among iPad owners in using device for
professional functions.
Online European physicians who own an iPad spend 27% of their
professional online time on this device, according to the new Taking
the Pulse Europe study from pharmaceutical and healthcare market
research company Manhattan Research. Additionally, this audience relies
on desktops and laptops for 55% of their professional Internet use,
with the remaining 18% of access time occurring on smartphones. Taking
the Pulse Europe explores how physicians in Europe use digital channels
for clinical purposes, pharma communication, and patient interaction.
The study was fielded online among 1,207 practicing physicians in
Germany, France, Spain, Italy, and the United Kingdom in Q4 2011.
26% of online European physicians own an iPad, with an additional
40% reporting they plan to purchase one within the next six months.
iPad owners primarily use their devices to look up information, browse
articles, and watch videos. Overall, physicians show significant
interest in using iPads to manage and educate their patients.
"We discovered that iPad-owning physicians spend an impressive 27%
of their professional online time on the device, likely replacing
desktop time and probably some offline media time too," says Christina
Anthogalidis, Principal Analyst at Manhattan Research. "Use of these
devices at the point-of-care to educate patients and manage records is
also promising at this stage."
To download a complimentary data snapshot of key trends among
European physicians, visit http://bit.ly/xE27XO
Taking the Pulse Europe is fielded online annually in Q4 among more
than 1,200 physicians. The data can be segmented across a variety of
target specialist audiences, including PCPs, pediatricians,
cardiologists, oncologists, gastroenterologists and OB/GYNs.
Key topics addressed in the study include:
- Physician use of smartphones and tablets for professional tasks and
patient care
- Traditional and digital professional channel mix, including search
and website behavior
- Sources and devices used to learn about Rx products and access
services from pharma
- Evolution of professional social media and opportunities for
pharma
- Role of tablets in the rep-physician relationship
iOS Passes Mac OS Share of Web Traffic on Chitika
Ad Network
Advertising analytics firm Chitika Insights' Gabe Donnini reports
that according to IDC metrics, Apple shipped 93.2 iPhone units and 40
million+ iPads in 2011, noting that in Q4 alone, Apple sold 17.07
million iPhones, 11.12 million iPads, and 6.62 million iPods, but only
4.89 million Macs.
Donnini deduces that more than ever, mobile devices are playing a
key role in the lives of consumers and will likely become the
predominant method for consumers to access and interact with the Web in
the near future, which has to have implications for the computing
industry.
To investigate whether Apple is on the edge
of cannibalizing its desktop market by focusing on its mobile device
product mix, Chitika Insights compared overall web traffic market share
of iOS and Mac OS, analyzing several data sets composed of a series of
US traffic taken from August 2011 to February 2012 out of the Chitika
Ad Network (covering hundreds of millions of ad impressions). User
agents of individual impressions were then aggregated to determine
relative overall share of the different operating systems. The theory
proved true as seen in the graph below.
Donnini notes the data track web market shares of iOS and OS X
converging steadily since August, iOS posting regular gains, and
experiencing an overall growth of nearly 50%, while OS X's market share
has declined by 25% since September. February marks first time the iOS
has passed the Mac OS, accounting for 8.15% of all traffic compared
with the Mac OS logging 7.96%.
Analyzing these findings, Donnini suggests that they may indicate
more consumers choosing to go mobile instead of purchasing more
expensive Apple computers.
Publisher's note: Bear in mind that Chitika Ad Network puts a focus
on mobile and local ads, so its figures will be skewed accordingly. For
instance, NetMarketShare reports 5.76% for Mac
and 4.7% for iOS. It also shows Macs increasing from 3.66% of desktop
traffic in March to 5.13% in January, while iOS has grown from 47.85%
to 53.65% of mobile traffic in the same time frame. I would put a lot
more stock in NetMarketShare and Google figures than those from Chitika
or Low End Mac. (Over half of all visitors to Low End Mac use Macs, and
7.6% use iOS, but you'd expect a strong skew towards Macs. I also run a
website that isn't OS-specific, and there Mac users account for 12.26%,
with iOS users at 5.31%. Android is just under 3%, and Windows totally
dominates at just over 74%.) dk
Link: iOS Passes Mac OS
in Share of Web Traffic Propelled by Sales for Mobile and Tablet
Devices
Apps & Services
TouchDocs: Google Docs Made Easy
PR: Kabuki Vision, LLC
says its TouchDocs app is the easiest way to use Google Docs on your
iPad, iPhone, or iPod touch, and that too celebrate the launch of
TouchDocs, the app is on sale for 25% of its regular price.
Google Docs Made Easy
TouchDocs features:
- Stunning graphical interface, designed for superior ease of
use.
- Navigate through your files and collections (folders) with ease.
Files can be sorted by date, name, or type.
- Jump quickly to any collection (folder) with a single tap.
- Search directly for file using full-text search.
View Your Documents - Any Time, Anywhere
- Document viewer presents a stunning view of your files. Documents,
spreadsheets, presentations, PDFs, images, movies, and music can all be
displayed.
- Files are automatically downloaded to the device (cached), and can
be viewed even without an Internet connection.
- Email files, print files, open files in other apps.
Edit And Modify Your Documents
- Edit your documents and spreadsheets while online. Uses Google's
mobile web editor directly within the app.
- Star, rename, or delete any file.
- Create a new empty document or spreadsheet.
- Import new files from other apps and upload them to Google
Docs.
New in Version 2.0:
- DocsPortal is now TouchDocs. And that's not all that's new
. . . the app has been completely redesigned, has numerous
new features, and is now a universal app that runs on iPad, iPhone, and
iPod touch.
- Completely redesigned interface
- Ability to edit documents or spreadsheets while online (uses
Google's mobile web editor directly within the app)
- Star, rename, or delete files from within the app.
- Create new documents or spreadsheets.
- Supports many more file types for uploading to Google Docs.
- Print a file to any AirPrint-compatible printer
System requirements:
- Compatible with iPhone, iPod touch, and iPad
- Requires iOS 5.0 or later
99¢
Link:
TouchDocs
Free MSN for iPad App
PR: MSN is now available on your iPad. Easily swipe to find
your favorite news, sports entertainment, autos and money articles
& videos in one place. Easily share what you find with your friends
on Facebook,Twitter or email a link to the article.
Of course you can view articles, photos and videos in either
portrait or landscape modes with MSN for iPad. Need to dig deeper on
something you just read? We've built Bing right into the top of the app
for easy searching.
Additional Features:
- Popular photo galleries and slideshows
- Quick access to Hotmail and Windows Live Messenger
- View in portrait and landscape modes, whatever is easier for
you
- Send feedback to the MSN team to let them know what you think
System requirements:
- Compatible with iPad
- Requires iOS 4.3 or later.
Free
Link:
MSN for iPad
Longform Reader Focuses on Longer Articles
PR: Longform delivers all of the latest in-depth articles
from the world's best magazines, plus un-missable reads curated from
across the web by the editors of Longform.org. Perfect for commutes,
flights, or Sunday afternoons.
Longform.org posts new and classic
nonfiction articles, curated from across the web, that are too long and
too interesting to be read on a web browser.
You pick the stories you like, then save them to read later when you
have the time using Instapaper or Read It Later. (Or, if you want, read
them right away in your web browser.)
Longform.org recommends enjoying articles using read later services
like Instapaper and Read It Later,a pair of services that allow you to
save the text of a web page - just the text, no ads or formatting to
mobile devices so you can read long articles later, when you have time,
and features buttons to save articles with one click.
To save a story with Instapaper, which is available on the iPhone
and iPad, click the Read Later button. You'll know its worked when the
button says Saved.
To save a story with Read It Later, which is supported on several
devices, click the Share button, then click Read It Later.
Stop browsing, start reading.
Features:
- The first reader designed exclusively for longform writing
- Elegant, reader-friendly design
- All articles fully accessible offline
- Toggle between original web page and a reading-optimized view
- Comes with a Readability Reading List: bookmark articles in-app and
from across the web then read them back later in Longform
- Bookmark articles directly to read later in Instapaper and Read It
Later
- Share articles via email, Twitter, Facebook, and Tumblr
- Customize the reading experience with adjustable fonts, margins,
and text size
- Powered by the Readability API
System requirements:
- Compatible with iPad
- Requires iOS 4.3 or later
$4.99
Link:
Longform
Edmunds.com Takes Next Step in Mobile Car Shopping
with New iPad App
PR: Edmunds.com, a premier online resource for automotive
information, has announced that its new Edmunds App for iPad is now
available on the App Store. The new app was unveiled last week at the
LA AppShow, which was hosted by Edmunds.com at its Santa Monica
headquarters.
"A recent study found that research is the single largest cause of
stress in the car buying process even greater than visiting the
dealer," says Stephen Gandee, Vice President of Mobile Technology at
Edmunds.com. "When developing the new Edmunds App for iPad, we made a
deliberate effort to offer a clean, intuitive approach to researching a
car in order to alleviate some of that stress."
"We leveraged iPads large high resolution display and Multi-Touch
interface to create a feature that helps users learn about the latest
advances in automotive technology and assists them to determine which
models include them as options," explains Mr. Gandee. "In-car
technology is rapidly gaining in importance to consumers as they decide
on competing models, since they now rely on the integration of their
mobile devices in their vehicles."
Edmunds iPad app is available free of charge to consumers, thanks to
an exclusive sponsorship deal with Lexus. The luxury automotive brand
will use the platform as part of a campaign to promote its all-new GS
Sedan.
Edmunds.com's apps for iPhone, iPod touch and now iPad provide the
most important information for new car and used car shoppers, including
True Market Value pricing, incentives, car reviews, model specs and new
car inventory at local dealerships.
The Edmunds App is available from the App Store on iPad, iPhone, and
iPod touch.
Car enthusiasts have also given rave reviews to the free
Edmunds Inside Line App, available for iPad, iPhone, and iPod
touch, which provides customizable automotive information and
entertainment, including videos, photos, blog updates, and car reviews
from the award-winning InsideLine.com team.
Link:
Edmunds App for iPad
Accessories
Rokbed Fuzion: CNC Machined Aluminum iPhone 4/4S
Case Made in the USA
PR: Orange County, Calif. based Rokform LLC, manufacturer of
Made In USA protective cases, stands, and accessories for the iPhone 4,
iPhone 4S, iPad, iPad 2, and iPod touch, claims to have reset the
standard for quality in the import dependent electronics industry.
"At Rokform, delivering the most functional cases,
stands, and accessories for the latest iPad, iPhone, and iPod devices
is our top priority," says Jeff Whitten, Vice President of Rokform.
"From our raw material sourcing to design and engineering, every aspect
of Rokform product development is done right here at our facilities and
with our domestic factory partners and suppliers. Our approach to
manufacturing and design is unique to the industry. Through this
start-to-finish, hands-on method we can ensure the best performance for
our customers in every Rokform product."
The newly released Rokbed Fuzion Aluminum/Polycarbonate iPhone 4/4S
case is the most recent result of top-quality domestic production.
The Rokform Rokbed Fuzion is CNC machined from 6061 T-6
aircraft grade aluminum and injection molded polycarbonate. The
polycarbonate lower portion quickly snaps in and out of the aluminum
but fits snug enough for a safe and secure protective fit. The new case
is available in a variety of anodized colors to fit almost any
taste.
Rokbed Fuzion Highlights
- 6061 T-6 Aluminum CNC machined upper frame.
- Injection molded polycarbonate lower cap.
- 6 sided protection defends iPhone against shocks, drops and
movement.
- Ultralight; weighs less than 1 ounce.
- Balanced feel and easy access to all buttons, SIM card, headphone
jack and charging slot.
- Provision for optional included lanyard.
- Available in a variety of anodized colors
Launched in January 2011, Rokform has quickly established
itself in the mobile accessory marketplace by manufacturing uniquely
designed and engineered products for the iPhone and iPad. Rokform
products include Billet Aluminum and Polycarbonate Cases, Screen
Protectors, Lanyards and Stands. Rokform products are available through
select resellers and from rokform.com.
Link: Rokbed Fuzion
iPhone 4/4S Case (Rokbed cases available through Amazon.com)
IvySkin Unveils iPad 3 Crackled Cases
PR:
IvySkin, a manufacturer of accessories for mobile devices, audio,
power, and laptop accessories, has announced new iPad 3 sleeves.
Crafted from high-quality and on-trend materials, Crackled's iPad 3
sleeve designs protect iPad 3 devices at all times and in style.
Supple Crackled leather gathered into softly pleated waves is
accented with ultra plush interior and delicate hardware. This case is
designed for the new iPad 3 and MacBook Pro
Modeled after a classic saddle bag but with all the fine details of
a quality leather case, the product is hand crafted in Crackled leather
style, with an ultra plush interior to protect and safe keep the iPad
in case of a drop. Handmade in gently distressed crackled leather-like
tanned exclusively for IvySkin, each case is carefully antiqued and
made to fit the new iPad.
Crackled Sleeve
Blending
fashion and function, IvySkin's iPad 3 and MacBook Sleeve brings a new
look to the iPad 3 collection. Comprised of high-quality Crackled
Leather mixed with a super plush shock absorbent inner layer, the
Crackled case defends against water and scratches.
The complete Crackled Collection by IvySkin is available immediately
and a selection of the collection will be available at select premium
outlets in the coming weeks.
Link: Crackled Case for
iPad 2
