Mac notebook and other portable computing is covered in The 'Book Review, and general Mac news is in
Mac News Review. Older Macs are
covered in Vintage Mac News. All
prices are in US dollars unless otherwise noted.
"Remember the past, when Apple launched the Apple A5X to great
fanfare? When the A5X launched, Apple also snuck in a change to the
process generation in their A5 chip by putting a new 32nm version
inside the iPadÊ2 and Apple
TVÊ3. Apple (likely) plays it this way because they don't want
people evaluating their products based on commodity technical
specifications, but based on the overall experience with the
device....
"When we looked at the A5 package markings found in the iPad mini, we saw that it had the exact same
package markings as that found in the latest (fifth) generation
iPod....
"The foundry for the A5 is confirmed to be Samsung...."
Paul Thurrott Posts Glowing Review of iPod touch
and iPad mini
WinSuperSite's Paul Thurrott says for the past several weeks, he's
been using the new iPod touch, and, for a shorter interval, the new
iPad mini.
"Both products are demonstrably better than the competition,"
Thurrott declares. "Heck, the iPod almost has no competition - despite
my long-time complaints about the underlying iOS software on each.
There's no way to overstate this: The new iPod touch and iPad mini are
just incredibly desirable tech devices. They're almost without
peer."
That's pretty convincing praise for competitive products from
outside the Microsoft ecosystem coming from a Windows guy.
Thurrott goes on to enthuse that the new iPod touch is "arguably the
sexiest product Apple has ever made" and "a pointer to where the iPhone
must be heading."
Who knew? iPods tend to get short shrift in the Mac oriented media
and blogosphere.
As for the iPad mini, Thurrott declares it "the ideal iPad," and, it
may be "the ideal mini tablet," noting that what you've heard about the
vaunted build quality is true, and the iPad mini is "a gorgeous,
gorgeous device" - "the BMW of the tablet world, nicer looking and
better made than the competition, and in this case, you really do get
what you pay for."
And while he agrees with punditry consensus that Apple will release
a Retina display-based iPad mini by next year, in the meantime "the
screen on this new iPad is in fact beautiful .Ê.Ê. in fact
not limiting at all."
Thurrott summarizes that the quality of these devices leaves him
speechless (well, almost) - beautiful, thin, light, and remarkably
well-made.
Larger Display Sets iPad mini Apart from Other 7"
Tablets
IHS iSuppli Display Materials and Components Service notes that the
iPad mini stands apart from competitive 7.x" media tablets with its
larger display, which is intended to offer a user experience that is
closer to full-sized tablets - along with its use of the 4:3 aspect
ratio, which makes it suitable to capitalize on the existing iPad
ecosystem. However, the mini display falls short of other comparable
7.x" tablets in terms of its display resolution.
"Apple has thrown its hat into the ring for smaller-sized media
tablets with the iPad mini, putting it into direct competition with
alternative devices such as Google Nexus 7, the Amazon Kindle Fire HD
and the Barnes & Noble Nook HD," says Vinita Jakhanwal, director
for Small & Medium Displays at IHS. "However, by using a bigger
display with a larger viewing area for the iPad mini, Apple is trying
to offer a media tablet that's physically smaller than other iPads, but
doesn't totally compromise the user experience delivered by the larger
members of the iPad line. But, it differs by sticking with the 4:3
aspect ratio used in other iPads, rather than the wider aspect ratio of
16:10 employed by competitors - a dimension that can be better suited
for displaying high-definition video content in the landscape mode.
Big Sales for Small iPad Predicted
Despite the tradeoffs, Apple historically has been extremely shrewd
in picking which features will appeal to consumers for its media tablet
and smartphone products, and IHS believes the mini will continue the
company's winning streak with the 7.9", 4:3 aspect ratio design, ready
to tap into the existing base of applications already developed for the
iPad 2.
Some experts were expecting the mini to be less expensive, and
downgraded their shipment forecasts based on Apple's announced pricing.
However, the pricing conformed with IHS iSuppli expectations, and
continued Apple's pattern of offering premium-priced media tablets and
smartphones that are highly successful in the market.
Display Rundown
The iPad mini comes equipped with a 7.9" display. In comparison, the
other brands have displays nearly 1" smaller, at just 7.0", as
presented in the table below.
The larger screen size of the mini leads to a bigger display viewing
area - 35% greater than the other media tablets with 7" displays
Furthermore, the bezel width on two sides of the mini's display has
been reduced, decreasing the breadth of the device. The overall size of
the mini is only 13% larger than the Google Nexus 7, but the minis
display area is 35% bigger. When compared to the Kindle Fire HD, the
total size of the mini is about the same. But similar to the Nexus 7
comparison, the display area of the mini is 35% bigger - again, a case
of clever designing to offer more viewing real estate without impacting
the device form factor.
Resolution Comes into Focus
The mini's display has a pixel format of 1024 x 768 pixels,
resulting in a resolution of 163 pixels per inch (PPI).
This is lower than the other 7.x" displays, whose resolutions are
greater than 200 PPI. The Nook HD, for instance, has a resolution of
243 PPI, putting it closest to the 264 PPI Retina display resolution of
the new iPad and the newly launched fourth-generation iPad. The
resolution of the iPad 2 is 132 PPI and with the same pixel format as
the iPad mini. Although the resolution is lower for the mini, the
smaller iPad offers compatibility with the multitude of apps developed
for the iPad 2 that continue to be sold in the market.
Another Aspect
All the iPads including the mini use an aspect ratio of 4:3 for
their display. The other brands like Amazon, Barnes & Noble and
Google use a 16:10 aspect ratio. The recently launched iPhone 5 moved
to a 16:9 aspect ratio. In a 4:3 aspect ratio display, HD video content
that isn't letterboxed will be displayed with black bands above and
below the video. The wider aspect ratio (16:10) improves viewing
experience of video and game-based multimedia content, making such
displays more suitable for devices meant primarily for the consumption
of video content.
Viewing content in the portrait mode is better supported by a 4:3
aspect ratio, however, and may be better suited for multiple-use
devices employed in viewing web pages, books and magazines. The 4:3
aspect ratio also increases the screen area on a same-sized display
when compared to a wide aspect ratio display, and may require less
scrolling to view the content.
Skinny Mini
The iPad mini is also a much thinner device compared to the other
tablets in the 7.x" category. The devices thickness is only 0.28", or
7.2mm, compared to 0.41" for the Google Nexus 7 and 0.45" for the
Kindle Fire.
The display technology for the mini continues to be in-plane
switching liquid crystal display (IPS LCD), which is used in most 7.x"
branded tablets. However, improvements have been made from the
previous-generation iPad displays to make the minis screen slimmer and
lighter.
The mini's slim design is partly due to its battery, the thinnest
single-cell battery ever made by Apple. However, its also likely that
changes have been implemented in the touch screen design. IHS believes
that the glass layer that houses the touch sensors in the larger iPads
has been replaced with plastic film for the mini.
In terms of device weight, the mini at 0.68 pounds is the lightest
among the other top 7.x" tablets, despite having a larger screen size
and area. The Nook HD isn't that far behind at 0.69 pounds, but it uses
a smaller 7.0" display.
Mini Display Suppliers
The main display suppliers for the iPad mini are likely to be LG
Display of South Korea and AU Optronics (AUO) of Taiwan. LG Display has
been supplying panels for the entire iPad line since the launch of the
first iPad, and is likely to be the main supplier for the iPad mini
displays.
The other suppliers for iPad, Samsung Display, also of South Korea,
as well as Japans Sharp, at this point are not in the iPad mini panel
supply chain.
AUO, meanwhile, is a new supplier for Apple iPad products. It
remains to be seen how quickly AUO will be able to ramp up production
of 7.9" IPS LCD panels in order to meet demand. With an aggressive
initial rollout for the mini that includes Asian regions like Hong
Kong, Singapore, South Korea and Japan, any display manufacturing and
yield issues could impact the availability of the mini iPad for the
remainder of the year.
iPad mini Geekbench Benchmarks Posted
Primate Labs' John Poole says that with the iPad mini now available
in stores, Geekbench results for it are appearing in the Geekbench Browser.
How does the new iPad mini perform compared to the other iPads? Poole
has collected Geekbench benchmark results from the Geekbench Browser
for the five different iPad models to answer that question and observes
that if you're thinking of buying a new iPad, the question of which
iPad you choose will largely depend on whether you want a small iPad or
a powerful iPad.
PR: We got our hands on the fourth generation iPad. The way we figure, the
iPad 4 is kind of like a fourth book added to a trilogy: its release
was a bit sudden and unexpected, but it's part of the group
nonetheless. This fourth iteration of the iPad shares a lot of
similarities with the previous version, so instead of our traditional,
exploratory teardown, we focused our efforts on spotting the
differences between this generation and the last.
If you're kicking yourself because you just bought
an iPad 3, we've got some welcome news: not too much has changed in the
iPad 4. The most striking addition to the fourth generation is the
Lightning connector. The iPad 4 also features a slightly thicker,
upgraded 1.2 MP FaceTime camera, and the upgraded A6X processor. Other
than those differences, the iPad 4 remains the same in terms of design
and repairability, earning a 2/10 on our repairability scale - the same
score as the iPad 3.
The highlights:
One of the major differences between the 3rd and 4th generation
iPads is the connector. The 3rd gen has the 30-pin dock connector,
while the 4th gen has the Lightning connector. But Apple didn't save
any space by switching to the smaller Lightning connector; rather they
let the Lightning cable sit in a frame the same size as the 30-pin dock
connector.
Continuing the trend
of previous generations, this iPad is glued shut. This isn't our first
adhesive-riddled iPad, and we've been working to figure out how to make
the painful opening process a lot easier. Our new iOpener tool lets us
apply heat just where it's needed, softening the troublesome adhesive.
Once we've snuck a few guitar picks in the seam, we're nearly
home-free.
As opposed to the Samsung display we found in the iPad 3, the new
iPad LCD is manufactured by LG. Apple has reportedly been working to
move away from Samsung as a primary supplier, so this LG display is not
surprising. However, Apple often relies on multiple suppliers for a
single component, meaning there are likely other LCD manufacturers
lurking inside other iPad 4s.
The battery is labeled with the same model number (A1389) as in the
last round, so it's no surprise that it's another 3.7 V, 43 Whr
package. Like the iPad 3, the battery is adhered very securely to the
rear case. Since batteries are consumables that wear out, the trend of
glued-in, hard-to-access batteries in iPads and other Apple devices is
unfortunate.
Chips inside include:
Apple A6X Processor
Hynix H2JTDG8UD2MBR 16 GB NAND Flash
2 x 4Gb Elpida LP DDR2 = 1 GB DRAM in two packages
Apple 338S1116 Cirrus Logic Audio Codec
343S0622-A1 Dialog Semi PMIC
Apple 338S1077
Cirrus Logic Class D Amplifier
Broadcom BCM5974 Touch Screen Controller
Broadcom BCM5973A1 Touch Screen Controller
Texas Instruments CD3240B0 Touch Screen Line Driver
2 x Fairchild BCHAH/FDMC Voltage Regulator / Reference
Murata 339S0171 Broadcom BCM4334 WiFi Module
Repair techs, DIY-ers, and clumsy iPad-users, rejoice! The
Lightning connector is on its very own ribbon cable, meaning that
procuring a replacement connector should be fairly inexpensive.
We found a 1.2 MP FaceTime HD camera lurking inside, with the
ability to shoot 720p HD video. That's a big improvement from the .3 MP
FaceTime camera in the iPad 3. Compared to the iPad 3, this camera is
actually slightly thicker (an extra .4 mm), but it still manages to fit
into the same space.
PR: Apple is filling out their touchscreen device lineup just
in time for Christmas. The iPod touch has been extremely popular with
families, and we expect the iPad mini will be a big hit with kids. But
what will happen to the glass when they hit it with the full force of
their childlike glee? We took apart the new Mini to find out just how
durable and repairable it is.
This product
continues Apple's design pattern of creating devices with built-in
consumables that are challenging to replace. Relative to the $329
price, Apple's $99 battery replacement program is very expensive.
Without regular battery replacements, the iPad mini is doomed to the
same 2-3 year maximum lifespan that the iPad has. Apple has not stated
whether the iPad mini's battery has the same 1000 cycles rating as the
iPad or the 400 cycle (12-18 month) capacity of the iPhone.
With that in mind, we're working on improved techniques to
disassemble iPads, as you can see in the teardown.
What we found:
We can confirm the iPad mini has stereo speakers, no
matter what Amazon says.
We had to do some sleuthing to find some of the screws on this
thing - several tiny screws were hidden underneath covers and inside
crevices.
In an odd typographic quality lapse, the kerning of the
laser-etched serial number on our unit is quite poor.
Apple wasn't joking about "mini"; this iPad contains some of the
smallest screws we have ever seen!
Apple has reportedly been working to move away from Samsung as a
primary supplier, so it's somewhat surprising to see a Samsung chip
driving the LCD. We cannot 100% confirm that this display is made by
Samsung, although it seems likely. Apple could be multi-sourcing this
component, since supply chain reports indicate that AU Optronics and LG
are providing displays.
The battery is a large, single 16.5 Whr cell.
Components:
Apple A5 processor - same as the latest iPod touch, with 512 MB
RAM
Repairability score: 2 out of 10. The screen is glued to the case.
The battery is glued down. The logic board is really glued down. The
headphone jack is glued in. The only good news is that the LCD is not
fused to the front glass.
This iPad was delivered a bit early up the road from us in Berkeley.
We'd like to thank friend-of-iFixit, the ever perspicacious Jeff
Atwood, for helping us get our hands on it.
DirectFix, a specialist in "Do It Yourself iPad Repairs", has
announced that shortly after the release of the iPad mini being
available to the public they have a teardown repair video and
directions showing how to install and replace the screen.
The video is available for free on their YouTube channel.
"The iPad mini is one of the most difficult iPads we have taken
apart. There is a lot of glue used in it and keep that heat gun handy.
The directions show step by step how to repair a broken iPad screen,
touch panel, battery and other parts," says Robert Stanley, founder of
DirectFix.com.
Just like in the past DirectFix was the first to offer a full HD
video of directions on how to properly take apart the iPad mini. For
the DIY people parts will be available on their site soon for the iPad
mini. For those that don't think they can repair the iPad mini
themselves DirectFix will soon offer a mail in repair service."
Even with no retina display the iPad mini is a cool device but being
small makes it susceptible to dropping and breaking" says Stanley.
"Just like in the past the manufacturers charge an outrageous amount of
money for a repair. "By following our video direction you can save
money by fixing it yourself," he notes.
IHS iSuppli: 16 GB iPad mini Components Cost
$188
The base model of Apple's new iPad mini with WiFi only and 16
gigabytes of NAND flash memory, carries a bill of materials (BOM) of
$188, according to a preliminary estimate from the IHS iSuppli Teardown
Analysis Service. When the $10 manufacturing expense is added in, the
total cost to manufacture the iPad mini rises to $198.
IHS iSuppli cautions that this teardown assessment is preliminary in
nature, accounts only for hardware and manufacturing costs and does not
include additional expenses such as software, licensing, royalties or
other expenditures.
Based on the ratio of cost to retail price, IHS has concluded that
the iPad mini is slightly more profitable on a percentage basis than
the comparably equipped version of the New iPad when it was released in
March 2012.
"With the iPad mini, Apple is sticking to the premium-brand strategy
it has always used for its media tablet and smartphone products," says
Andrew Rassweiler, senior principal analyst, teardown services, for
IHS. "Apple's strategy entails offering differentiated hardware that
justifies higher price tags than comparable products. This differs
markedly from Amazons 7" Kindle Fire HD and Google's Nexus 7 tablets,
both of which are essentially low-margin or no-margin giveaways at a
$199 retail price. Apple makes healthy margins on its hardware, while
Amazon and Google employ different strategies with their 7"
tablets."
Amazon's Kindle Fire HD and Google's Nexus 7 have set new consumer
pricing expectations for 7.x" media tablets, starting at the $199
point. These low-priced tablets pose a competitive challenge to Apple's
media tablet dominance.
"Amazon and Google want to put tablets in consumers hands - seven if
it means doing so at a minimal hardware profit with the intent of
making their money on the content users buy, and/or the advertising and
paid content they will be exposed to by buying the devices," Rassweiler
observes.
With the iPad mini, Apple continues to garner even greater profits
from sales of the higher-end tablet models that have greater amounts of
flash memory. Because Apple provides consumers no option to expand the
iPad minis storage capacity with any sort of removable memory card, the
only way users can upgrade the amount of flash available on the product
is to buy the higher-end 32 GB and 64 GB models.
These higher-end models - with or without 4G wireless capabilities -
are priced at $100 intervals, at $429 and $529. However, the
incremental cost of the additional NAND flash memory to Apple is only
$9.60 for the additional 16 GB of memory and $19.20 for an additional
32 GB of memory. This means that compared to the 16 GB model, the 32 GB
version of the iPad mini generates about $90 in additional profit for
Apple for every unit sold. For the 64 GB model, Apple's profit is about
$171 higher than the 16 GB version.
The individual iPad mini dissected by IHS included only a WiFi
connection, with no 4G Long Term Evolution (LTE) wireless hardware
included. Based on the preliminary teardown analysis, the addition of
the 4G LTE module hardware would cost approximately $34. This cost
excludes essential intellectual property (IP) licensing fees, such as
those for CDMA/WCDMA/LTE wireless technology.
The defining feature of the iPad mini is its 7.9" display, larger
than comparable 7.x" tablets, whose displays are nearly 1" smaller, at
just 7.0". The iPad mini employs GF2 multitouch touchscreen technology,
which allows the touchscreen module to be thinner than competing
tablets. However, the new GF2 technology also makes manufacturing more
challenging during initial production by reducing manufacturing
yields.
This drives up pricing for the touchscreen module. The initial cost
of the display and touchscreen module is preliminarily estimated at
$80, representing a hefty 43% of the total BOM for the low-end iPad
mini.
The main display suppliers for the iPad mini are likely to be LG
Display of South Korea and AU Optronics (AUO) of Taiwan. LG Display has
been supplying panels for the entire iPad line since the launch of the
first iPad, and is likely to be the main supplier for the iPad mini
displays. The IHS iSuppli Teardown analysis service identified Samsung
as the supplier of the display in the individual New iPad that was
dissected in March. It is important to note that Apple has multiple
sources for many key components, such as the display.
With the high price of the display module, Apple needed to reduce
expenses in other sections of the iPad mini. The most notable example
of cost cutting is in the processor: an A5 chip manufactured with a
32-nanometer process technology. The A5 used in the mini is a part that
has been used in two other Apple products, including the latest Apple
TV model, with that version using only one of the cores in the A5 32nm,
as well as the latest version of iPad 2. Because of this, the A5
processor costs just $13, accounting for only 4% of the total BOM. This
compares to $16.50 for the Texas Instruments Inc. OMAP processor used
in Amazon's Kindle Fire HD.
"The use of the A5 is a great example of Apple leveraging a common
component in as many devices as possible in order to increase
purchasing volumes and keep costs to a minimum," Rassweiler says.
Despite the well-publicized legal battles between Samsung and Apple,
Samsung remains the manufacturer of the processor, the same as in the
iPad 2 and New iPad. The A5 is based on Apple's own design, and Samsung
simply serves as the parts foundry manufacturer, rather than as its
supplier.
Other notable suppliers in the iPad mini include:
SK Hynix and Elpida, which respectively supply the NAND flash and
DRAM, which are collectively estimated to cost $15.50
Dynapack, the maker of the $13.50 battery
STMicroelectronics, which sells the gyroscope used in the user
interface and sensor combo module.
Rumor Roundup
Retina iPad mini Rumored for Next Year
Chinese-language blogsite DoNews' Xue Fei reports that according to
a DoNews reporter, panel maker and Apple supplier AUO is to develop a
Retina panel with resolution of up to 2048 x 1536 pixel resolution and
a dot pitch of "up to 497 ppi" for use in the next generation iPad mini
- which would far exceed even the new 4th-generation iPad's 264 pixels
per inch (ppi). Actually, a 7.9" panel with 2048 x 1536 resolution
would have a (still impressive) pixel density of 326 ppi.
Xue Fei projects that the Retina mini will be announced in the
second half of 2013, with volume shipment beginning in the fourth
quarter of next year.
Other rumors suggest that Apple will incorporate Sharp's advanced
IGZO screen technology in the iPad mini 2.
Microsoft Office Sort of Coming to iPhone, iPad,
and Android in 2013
The Verge's Tom Warren reports Microsoft's Office for iPad, iPhone,
and Android is a reality, having learned through several sources close
to Microsoft's plans that the company will release Office versions for
Android and iOS in early 2013.
Warren says Office Mobile will debut in the form of Free apps that
allow Android and iOS users to view Microsoft Office documents on the
move and will require a Microsoft account, with very basic edit
functionality be enabled by an Office
365 subscription, which will be purchasable within the app.
32 GB Surface RT Has Just 16 GB of Available
Storage
Microsoft touts its base $500 Surface tablet PC's 32 GB of memory as
a better value than the 16 GB that comes with Apple's similarly priced
iPadÊ4. However, the advantage is somewhat illusory.
The Register's Rik Myslewski notes that according to Microsoft
specs, half of that 32 GB will be used by the Windows 8 operating
system and unavailable for your files, and moreover 32 GB is actually
29 GB. It all depends on your meaning of gigabyte.
On the upside, unlike with the iPad, Microsoft makes it easy for you
to add more storage space by slipping a microSD, microSDHC, or
microSDXC memory card of capacities up to 64 GB into the Surface RT, or
to connect a flash drive or hard drive through the Surface's standard
USB port.
iPad User: 10 Things That Work Better on Microsoft
Surface
Tech.Pinions' Patrick Moorhead says his primary tablet of choice for
years (well, a couple anyway) has been Apple's iPad, and before
Microsoft's new Surface tablet PC he used his iPadÊ2 primarily in
productivity mode with a Logitech keyboard in fridge toaster mode and
his iPadÊ3 as his primary entertainment device paired with the
HumanToolz stand.
However, he says that after using Microsoft's Surface for about a
week, there are some usage models he prefers to do on the Surface over
the iPad, although he still prefers the iPad in other contexts, of
which there are many. But the Surface excels at:
Email
Random, Unplanned Web Browsing (thanks to Internet Explorer in
Windows RT being a full-featured PC browser with access to the system's
file system and peripherals, as opposed to the iOS's crippled browsers
and file system user lockout)
Writing Research and Blogs ("so much easier with the type cover
with a trackpad," and "for research papers, there is no substitute for
Word .Ê.Ê. the gold standard of productivity"
Wireless Printing - it actually works
Task Switching
Instant Access to Information without Opening Apps
PR: Microsoft's Surface RT model with the minimum 32
gigabytes of NAND flash memory and an optional black Touch Cover
carries a bill of materials (BOM) of $271, according to a preliminary
estimate from the IHS iSuppli Teardown Analysis Service. When the $13
manufacturing expense is added in, the total cost to manufacture the
Surface rises to $284.
IHS iSuppli cautions that this teardown assessment is preliminary in
nature, accounts only for hardware and manufacturing costs and does not
include additional expenses such as software, licensing, royalties or
other expenditures.
In terms of its size, feature set and pricing threshold, the Surface
RT is clearly designed to compete with the full-sized iPad.
"The Surface represents a key element in Microsoft's strategy to
transform itself from a software maker into a devices and services
provider," says Andrew Rassweiler, senior principal analyst, teardown
services, for IHS. "Key to this strategy is offering hardware products
that generate high profits on their own, similar to what Apple has
achieved with its iPad line. From a hardware perspective Microsoft has
succeeded with the Surface, offering an impressive tablet that is more
profitable, on a percentage basis, than even the lucrative iPad based
on current retail pricing."
At an estimated total BOM and manufacturing cost of $284 and a
retail price of $599, the Surface RT generates hardware and
manufacturing profits that are, in percentage terms, higher than the
low-end iPad. Even at a price of $499 without the Touch Cover,
Microsoft will generate a profit margin that is greater than the
low-end iPad, in percentage terms and on a per-unit basis.
One key differentiating hardware feature of the Surface hardware is
the optional Touch Cover, which is essentially a cover that also acts
like a full-function keyboard, but uses only capacitive touch sensing
to operate. The keyboard works very well and even has a touchpad at the
bottom, making the device feel and operate very much like a notebook PC
when the Surface sits on its kickstand and the Touch Cover is laid
flat.
"The Touch Cover represents a best-of-both-worlds approach for the
Surface, giving it the most attractive features of both notebook PCs
and media tablets," says Rassweiler. "This feature differentiates the
Surface from the iPad. The end result for Microsoft is a very
compelling product that is impressive. It's also clearly more Microsoft
friendly, so enterprises and major users of Microsoft Office likely
will gravitate to this very competent product as a possible substitute
to conventional notebook PCs when used for travel."
The Touch Cover serves as an example of a feature that can encourage
users to upgrade to a higher-end model that generates more profits for
a company, similar to premium-priced tablets that feature larger
quantities of memory. With options like the Touch Cover or extra flash,
a manufacturer can offer a low-end model at a base price that meets a
psychological threshold$499 in this case, with the hope that consumers
will impulsively opt for extra features or memory upgrades that
generate major profits.
IHS estimates preliminarily that the Touch Cover costs Microsoft $16
to $18 per unit. The Touch Cover accessory integrates a printed circuit
board (PCB) assembly with numerous chips, including a Freescale
microcontroller and an Atmel touchscreen controller.
Samsung Electronics Co. Ltd. is the biggest design winner in the
Surface, based on our teardown sample. Various divisions of Samsung
supply components or complete subsystems for many of the most expensive
portions of the individual tablet dissected by the IHS iSuppli Teardown
Analysis Service: the display, the NAND flash and the battery pack.
However, most of these parts are available from multiple sources, and
other suppliers are likely utilized in other individual Surface
tablets.
Another major winner is Nvidia Corp., which supplies the Surface's
processor. The Surface RT is based on an Nvidia quad-core Tegra 3
processor, which uses the ARM architecture. The Tegra 3 costs an
estimated $21.50, accounting for 8% of the Surface RTs BOM.
Also scoring some major wins in the Surface RT is Atmel, which
supplies multiple touch controllers in the Surface itself as well as in
the Touch Cover.
Apps & Services
James Bond: 50 Years of Movie Posters App
PR: DK has announced that the James Bond: 50 Years
of Movie Posters app for iPad, iPhone and iPod touch, is now available
to download for $4.99 from the App Store.
Celebrate 50 years of James
Bond films in fine style with this app, created in collaboration with
EON Productions, producers of the James Bond movies. Browse through a
spectacular gallery of posters from 1962's Dr. No to 2012's Skyfall,
the app features a unique collection of Bond images that capture,
distill, and define the lasting appeal of cinemas most compelling
superspy.
Features
105
posters with captions by Bond expert Alastair Dougall, drawing on
insights provided by celebrated Bond film Production Designer Dennis
Gassner
Rare, valuable, sought-after, and unpublished posters from all over
the world promoting every Bond film
Photo gallery featuring posters, teasers, and lobby cards
showcasing Bond's incredible 50-year movie history
Slideshow viewing and the ability to set favorites to view again
and again
The James Bond: 50 Years of Movie Posters app provides a
kaleidoscope of imagery that is sure to leave all James Bond fans
shaken and stirred.
PR: Belkin has announced that it will launch two new
accessories designed for Apple's Lightning connector, a hardwired car
charger and Charge + Sync dock. These new accessories will be the first
third-party Lightning accessories available in market and are the first
of several new Lightning accessories from Belkin that will launch this
year.
"Belkin was the first third-party manufacturer to develop
accessories for the 30-pin connector back in 2003, and we are thrilled
to be first to market again with solutions for the new Lightning
connector," says Martin Avila, general manager of Belkin's core
division. "People are eager for Lightning accessories and Belkins give
them a reliable way to keep their new iPhone 5, iPad 4th generation,
iPad mini or iPod touch charged, protected, and ready to go."
Belkin Car Charger for Lightning (F8J075) $29.99
Updated version of Belkin's best-selling, slim-profile car
charger
Hardwired 4' Lightning cable included
Over-voltage protection to protect device
MFi certified
10 watt, 2.1 amp
Available in Black
Belkin Charge + Sync Dock (F8J057) $29.99
Case-compatible
Cable not included; for use with Apple-branded Lightning connector
cable only
Foldaway AUX jack
Cable channel for easy cable feeding
Removable magnetic base
EarPods audio-out port for headphones or speakers
Lightning accessories from Belkin are available for preorder now on
Belkin.com and will be available starting in mid-November.
PR: Agent 007 would be happy to know that in addition to his
slick cars, guns, and gadgets, now he can protect his iPhone 5 with a
super-stylish leather wallet case from iGearUnlimited.com.
The new Slim Leather Case is a multipurpose
wallet-in-a-case made for the iPhoneÊ5, something James Bond
would surely love. While it doesn't hold quite as much stuff as a
full-size wallet, it's excellent for those short trips or weekend
errands when a fat wallet in the back pocket is pure overkill. The main
feature, of course, is the leather pouch on the back of the phone
case.
Nicely stitched and affixed on a sliding back plate, this case
comfortably holds a couple of credit cards and some cash. A soft-touch
rubberized black bumper frame offers excellent protection around all
four sides and corners of the phone, while the leather back plate
protects the entire back.
The iPhone 5 is taller and thinner than the previous generation, yet
the vast majority of cases on the market add lots of bulk to the phone,
defeating one of the most important features of Apple's new gadget. The
Slim Leather Case solves this problem with advanced engineering and
materials, combining beauty with functionality.
"The iGear Slim Leather Wallet Case is unlike any other iPhone 5
case on the market," says Jimmy Sun, president of iGearUnlimited.com.
"The case has a stylish look, offers full-body protection for the
iPhone, while doubling as a convenient wallet."
The Slim Leather Case can be ordered from iGearUnlimited.com for
immediate shipping. For full details, click this link.
Your iPhone 5 Case Can Never Be Too Pretty or Too
Thin
PR: You can never be too pretty or too thin (the late Duchess
of Windsor, née Wallis Simpson, originally had it "too rich or
too thin"), and the same goes for your iPhone 5 case according to
iGearUnlimited.com, which just released its new Diamond Case that
offers good protection, an awesome look, while keeping the bulk to a
minimum.
The new Diamond Case is a super slim case made for the
iPhone 5, made of clear polycarbonate for durability, with a soft-touch
rubberized back plate that holds a dazzling array of sparkling
diamonds. The wrap-around case also protects the phones screen from
scratching when placed face-down on a table. iGearUnlimited.com claims
it's one of the thinnest yet prettiest cases for the iPhone 5.
The iPhone 5 is taller and thinner than the previous generation, yet
the vest majority of cases on the market add lots of bulk to the phone,
defeating one of the most important features of Apple's gadget. The
Galaxy cases solve this problem with advanced engineering, combining
beauty with functionality.
"It's love at first sight with lady customers," says Jimmy Sun,
president of iGearUnlimited.com. "It protects all four sides and all
four corners of the iPhone 5, while keeping its slim profile."
The Diamond Case is available in black, pink, blue, and light blue,
and can be ordered from iGearUnlimited.com for immediate shipping.
DomeSkin Announces 3D Skins for iPad mini, iPhone
5, and 13" Retina MacBook Pro
PR: DomeSkin, made in California, are protective 3D skins for
mobile devices, tablets, laptops, and more. DomeSkins feature a very
unique 3D dome design giving any device a exceptional look and feel.
The patented technology and advanced engineering used in construction
make DomeSkin the highest quality skin on the market. Created to
enhance and improve device style with modern designs and bold
statements, DomeSkins provide a unique look, slim profile and enhanced
device gripping which prevents slippage and adds protection.
DomeSkin Director of Sales and Marketing, Grant Vollmer,
says he's excited for the launch of iPad mini DomeSkins along with the
popularity and uniqueness of the new DomeSkin line. "With the clear 3D
top coating and the advancements in quality engineering to produce the
DomeSkin has reach a new level of quality and design with the launch of
the iPad mini DomeSkin. The DomeSkin line is highly reusable and adds
great protection to mobile devices. We are proud to offer our customers
a large variety of designs and a huge device selection," says
Vollmer.
The new collection of DomeSkin for iPad mini debuts today online and
is available in unique, stylish and popular designs to match all
individual personalities.
The website also highlights the new collection of skins for the iPad
mini and also the iPhone 5 which are all making a splash in the
accessory market with a sophisticated style and advanced quality
engineering.
All DomeSkins can be easily removed from the device and come off
totally clean thanks to the patented 3M technology used in the
construction of the skins. Removing the skin will not damage the skin,
device or design.
DomeSkin is scratch-resistant and much more durable than other skins
on the market. For this reason, the DomeSkin warranty will not expire
during the lifetime of the device to which it is initially applied. The
DomeSkin offers the advantage of a soft layer of skin to gently protect
the device without unnecessary bulk - the result is a smooth, form fit
which mobile device users love.
The DomeSkin product assortment starts at retail price of $19.99 for
most devices.
DomeSkins come in hundreds of designs suitable for everyone's
personal style, while providing excellent value. DomeSkins are a blend
of protection and contemporary style and are available for immediate
purchase.
Speck CandyShell Flip Named Best Case for iPhone 5
by iLounge
PR: Following in the footsteps of its predecessor for iPhone
4S/4, Speck's CandyShell Flip for iPhone 5 has been named iPhone 5 Case
of the Year by iLounge. The case combines Specks patented, dual-layer
CandyShell design with a flip-back panel that gives easy access to the
iPhone 5s Lightning port and headphone jack.
"Specks CandyShells keep winning Best of the Year
Awards because they deserve them," says Jeremy Horwitz, Editor-in-Chief
of iLounge. "Having tested thousands of cases over the years, we really
appreciate the fact that each new version improves in some way on its
predecessors, and CandyShell Flip is the best iPhone 5 case yet. Slim,
resilient, and very attractively designed, it provides excellent
protection and works with every accessory around - important features
that can't be taken for granted."
This is the third consecutive year Speck has been honored by
iLounge. Last year, Specks CandyShell Flip for iPhone and CandyShell
Wrap for iPad were both recognized. In 2011, Speck was awarded iPhone
Case of the Year for the ever-popular PixelSkin HD.
"Being recognized by iLounge is one of the rewards for the time and
energy we put into making the worlds best cases," says Irene Baran, CEO
of Speck Products. "We very much admire iLounge for their commitment to
coverage of, and excellence in, the industry, and I would like to thank
them for this recognition. I'd also like to thank the team here at
Speck for continuing to deliver the very best cases for protecting and
personalizing the gadgets we love."
Speck's CandyShell Flip features a clever flip-back panel that lets
you easily dock your iPhone or use accessories like Apple's Lightning
to 30-pin adapter and DJ headphones without taking off the case. And
just like the CandyShell case, it combines two layers of protection in
a single-piece, pop-in construction. The strong exterior of the case
guards against impact, while the soft, rubbery interior absorbs shock
from occasional bumps and drops. A raised bezel keeps the screen safe
and pristine, and rubberized covers shield buttons.
PR: MapiCases announces 12 new styles of protective cases for
the iPhone 5. Joining a wide selection of existing iPhone 4 and iPhone
4S cases, MapiCases introduces a variety of premium leather snap-on,
belt holster, wallet, pouch and ultra slim cases specifically designed
for the iPhone 5.
"With the launch of the new iPhone 5, we are excited to offer a new
selection of protective, durable and stylish cases to our customers,"
says Emre Sener, CEO of MapiCases. "The new designs are made from
moisture and dirt resistant leather that gets better with age and use.
Our product line is truly leather like no other, making MapiCases stand
apart from any other brand in the market."
The MapiCases iPhone 5 lineup consists of 12 new cases and one combo
set:
Ainos Wallet Flip Case: The Ainos wallet case flips open to reveal
an edgeless cover that allows complete access to the screen, making
typing and texting easier than ever before. Three cardholder slots on
back of the case store ID, cash, keys or cards safely and securely. The
flip feature allows for both protection and complete access while your
device is still secure inside the case.
Alinda Leather Belt Case: The Alinda belt case is a sleek
holster style cover with a sturdy leather bound belt clip that rotates
360¡ so users may orient the device at any angle. Strong magnets
flap forward to secure your iPhone safely inside the soft, lined
case.
Fits Slim and Soft Leather Pouch: The Fits is a leather pouch style
case with a slim, sleek design that hugs tight to the iPhone 5 with
easy access at any time. The leather pouch is lined with soft material
to protect against bumps and scratches.
Myra Wallet Snap Case: The Myra is an all-in-one
wallet-style case with three pockets for conveniently holding money,
credit cards and identification cards, as well as your device. It's a
functional and stylish way to keep everything you need within reach
without sacrificing complete access to your iPhone screen and
controls.
Nais Belt Case: The Nais is a holster style belt clip case that
provides convenient, safe and secure storage for your iPhone. The Nais
sturdy and leather bound belt clip rotates 360¡ for easy access
to the phone at any angle.
Nicea Book Case: The Nicea Book is a wallet-style, leather case
that is lightweight and slim enough to be stored comfortably in most
pockets. The Nicea opens like a book and reveals a pocket that is
perfect for money and several business, banking or identification
cards.
Olbia Slim Cardholder Case: The Olbia Cardholder is a slim pouch
with the addition of three card/identification slots conveniently
located on the back of the case. The premium leather outside and soft
lining inside protects the iPhone from shocks and scratches.
Orion SmartCase: The smartest iPhone case yet, the Orion, offers a
Smartcase style screen cover that rolls up into a phone stand to
provide multiple viewing positions. Orions pivoting stand offers a
handsfree portrait mode for video chatting or landscape mode for
watching a video.
Parion Strap Case: The Parion is a slim, leather case that is sleek
enough to slip into most pockets. The textured leather is accented with
a fashionable cross-stitching and is lined with a soft fabric to
prevent scratches and abrasions. The case comes with a ribbon strap
that allows for easy access to the iPhone 5.
Simena Slim Pouch Case: The Simena pouch is an elegant slim case
designed to fit into pockets and small bags. The saddle stitching along
the seams matches the color of the leather for added style.
Smyrna Case: The Smyrna case features soft, glossy premium leather
that provides protection of the device with a professional look and
sleek, slim design.
Tion Wallet Slim Case: The Tion is a wallet case created for
convenience with three slots on the back of the case to hold your
credit, debit or ID cards firmly in place. Tions open face design
offers easy viewing and access to all phone controls with the added
convenience and utility of storage.
Alinda + Smyrna Combo Pack: The Alinda + Smyrna cases are designed
to be used in conjunction for sleek, protective and functional coverage
of the iPhone 5. The Smyrna fits tight to your phone, while the Alinda
acts as a sturdy, holster-style case for further functionality.
MapiCases uses 100% high-quality European cowhide leather in all of
its products, which are manufactured in Istanbul, Turkey. Cases are
also available for other smartphones, as well as the iPad and many
popular tablets.
The new MapiCases iPhone 5 cases are now available for preorder on
MapiCases.com and through retailers such as Amazon.com. Prices range
from $30 to $90.
LifeProof Frē Case Gives iPhone 5 Users
Rugged Protection
PR: LifeProof have announced the LifeProof Frē, a
waterproof, dirtproof, snowproof and shockproof case for the Apple
iPhone 5. The most recent in a line of industry-defining cases,
providing protection from Mother Nature as well as from drops,
scratches, sweat, dirt and other hazards of daily living.
The LifeProof Frē was custom engineered to
protect and enhance the thinner, more sensitive iPhone 5 and to
optimize every feature and function, including the speakers, volume
controls, larger touch screen, and enhanced Front and back cameras. The
case protects the headphone jack and charge port, while ensuring they
are fully accessible. Additionally, the case protects the speakers and
microphones while actually improving the speaker sound, and the clear
window on the back showcases the beauty of the AppleDesign.
LifeProof claims that the Frē went through independent lab
testing to meet military standards for shock and impact protection, and
has an IP-68 rating for water, dirt, and snow protection. In addition,
every single LifeProof case is water-tested at the factory before
shipping to customers. Yet the LifeProof case adds only 1.5mm of
thickness to the footprint of the phone.
"Thanks to an army of engineers working 24/7 on three continents,
the LifeProof Frē for iPhone 5 is our sleekest, most elegant case
yet," says Gary Rayner, CEO of LifeProof. "We're extremely proud to be
able to offer a first-class iPhone 5 case to the millions of users who
want the Freedom to take their iPhone 5 everywhere their life,
adventures or work takes them."
The LifeProof Frē comes in both black and white colors and is
priced at $79.99. The LifeProof Frē is available exclusively at
Best Buy and Best Buy Mobile specialty stores nationwide and at
lifeproof.com
LifeProof Frē for iPhone 5 Features:
Lightweight and sleek, weighs only 1.05 oz / 29.8 grams
Waterproof and fully submersible down to 6.6 feet / 2 meters.
Ingress protection rated to IP-68 and completely sealed from water
and dust particles.
Shock proof to Military Standard 810F-516 to withstand drops from
6.6 feet / 2 meters.
LifeProof's CrystalClear double antireflective (AR) coated
camera-grade glass lens delivers the sharpest images possible, with
perfect camera flash operation.
LifeProof's ClearVoice system takes full advantage of the iPhone 5
microphone and Siri voice activation while in the case.
LifeProof's patent-pending Sound Enhancement System (SES) improves
the bass and mid-frequency speaker response by utilizing the back of
the case as a subwoofer for a richer, fuller sound.
Vitreo Tempered Glass Screen Protector Shields
iPad 2-4 from Extreme Drops, Scratches, and Fingerprints
PR: Seidio has released one of its most protective screen
guards yet: the Vitreo. Developed from tempered glass, this advanced
iPad (3rd and 4th generations) and iPad 2 screen shield guarantees
ultimate protection against everyday objects that could damage the
device.
Vitreo offers extreme protection. It won't shatter, crack or
bubble.
The high-grade tempered glass has a 9H hardness rating which means
it prevents damage in the event of drops and scratches. Vitreo will
absorb any impact thus safeguarding the iPad. Additionally, the
oleophobic coating is resistant to the marks and smudges every iPad
owner encounters on a daily basis. With the Vitreo, fingerprint marks
will be greatly reduced leaving the glass shiny and clean.
Advanced technology combined with a thoughtful design ensures full
protection but not at the expense of touch sensitivity or screen
clarity. The tempered glass covers the entire iPad screen but will
never interfere with functionality. Vitreo actually enhances the visual
appearance and clarity of the screen.
Unlike those flimsy, plastic screen shields on the market, Vitreo
will not bubble or lift at any time. It's easy to install or remove,
and only adds .55mm in thickness. The Vitreo attaches to the iPad
screen with a silicone adhesive. To install, simply push down on the
center and it slowly adheres outward to the edges. The Vitreo does not
leave behind any sticky residue when removed. The shield is compatible
with Seidio's ACTIVE and EXPERT cases.
"Vitreo offers extreme protection. It won't shatter, crack or
bubble," says David Chang, CEO of Seidio. "We [Seidio] put this shield
through rigorous testing in order to ensure the safety of our consumers
devices. It's got our own stamp of approval, and were confident you
will give yours, too."
We believe in the long term value of Apple hardware. You should be able to use your Apple gear as long as it helps you remain productive and meets your needs, upgrading only as necessary. We want to help maximize the life of your Apple gear.
We believe in the long term value of Apple hardware. You should be able to use your Apple gear as long as it helps you remain productive and meets your needs, upgrading only as necessary. We want to help maximize the life of your Apple gear.
All of our advertising is handled by BackBeat
Media. For price quotes and advertising information,
please contact
Page not found | Low End Mac
Welcome Image and Text
We believe in the long term value of Apple hardware. You should be able to use your Apple gear as long as it helps you remain productive and meets your needs, upgrading only as necessary. We want to help maximize the life of your Apple gear.
If you're kicking yourself because you just bought
an iPad 3, we've got some welcome news: not too much has changed in the
iPad 4. The most striking addition to the fourth generation is the
Lightning connector. The iPad 4 also features a slightly thicker,
upgraded 1.2 MP FaceTime camera, and the upgraded A6X processor. Other
than those differences, the iPad 4 remains the same in terms of design
and repairability, earning a 2/10 on our repairability scale - the same
score as the iPad 3.
Continuing the trend
of previous generations, this iPad is glued shut. This isn't our first
adhesive-riddled iPad, and we've been working to figure out how to make
the painful opening process a lot easier. Our new iOpener tool lets us
apply heat just where it's needed, softening the troublesome adhesive.
Once we've snuck a few guitar picks in the seam, we're nearly
home-free.
Apple 338S1077
Cirrus Logic Class D Amplifier
This product
continues Apple's design pattern of creating devices with built-in
consumables that are challenging to replace. Relative to the $329
price, Apple's $99 battery replacement program is very expensive.
Without regular battery replacements, the iPad mini is doomed to the
same 2-3 year maximum lifespan that the iPad has. Apple has not stated
whether the iPad mini's battery has the same 1000 cycles rating as the
iPad or the 400 cycle (12-18 month) capacity of the iPhone.
We can confirm the iPad mini has stereo speakers, no
matter what Amazon says.
The battery is a large, single 16.5 Whr cell.
PR: DK has announced that the James Bond: 50 Years
of Movie Posters app for iPad, iPhone and iPod touch, is now available
to download for $4.99 from the App Store.
Celebrate 50 years of James
Bond films in fine style with this app, created in collaboration with
EON Productions, producers of the James Bond movies. Browse through a
spectacular gallery of posters from 1962's Dr. No to 2012's Skyfall,
the app features a unique collection of Bond images that capture,
distill, and define the lasting appeal of cinemas most compelling
superspy.
105
posters with captions by Bond expert Alastair Dougall, drawing on
insights provided by celebrated Bond film Production Designer Dennis
Gassner
The new Slim Leather Case is a multipurpose
wallet-in-a-case made for the iPhoneÊ5, something James Bond
would surely love. While it doesn't hold quite as much stuff as a
full-size wallet, it's excellent for those short trips or weekend
errands when a fat wallet in the back pocket is pure overkill. The main
feature, of course, is the leather pouch on the back of the phone
case.
The new Diamond Case is a super slim case made for the
iPhone 5, made of clear polycarbonate for durability, with a soft-touch
rubberized back plate that holds a dazzling array of sparkling
diamonds. The wrap-around case also protects the phones screen from
scratching when placed face-down on a table. iGearUnlimited.com claims
it's one of the thinnest yet prettiest cases for the iPhone 5.
DomeSkin Director of Sales and Marketing, Grant Vollmer,
says he's excited for the launch of iPad mini DomeSkins along with the
popularity and uniqueness of the new DomeSkin line. "With the clear 3D
top coating and the advancements in quality engineering to produce the
DomeSkin has reach a new level of quality and design with the launch of
the iPad mini DomeSkin. The DomeSkin line is highly reusable and adds
great protection to mobile devices. We are proud to offer our customers
a large variety of designs and a huge device selection," says
Vollmer.
"Specks CandyShells keep winning Best of the Year
Awards because they deserve them," says Jeremy Horwitz, Editor-in-Chief
of iLounge. "Having tested thousands of cases over the years, we really
appreciate the fact that each new version improves in some way on its
predecessors, and CandyShell Flip is the best iPhone 5 case yet. Slim,
resilient, and very attractively designed, it provides excellent
protection and works with every accessory around - important features
that can't be taken for granted."
Alinda Leather Belt Case: The Alinda belt case is a sleek
holster style cover with a sturdy leather bound belt clip that rotates
360¡ so users may orient the device at any angle. Strong magnets
flap forward to secure your iPhone safely inside the soft, lined
case.
Myra Wallet Snap Case: The Myra is an all-in-one
wallet-style case with three pockets for conveniently holding money,
credit cards and identification cards, as well as your device. It's a
functional and stylish way to keep everything you need within reach
without sacrificing complete access to your iPhone screen and
controls.
The LifeProof Frē was custom engineered to
protect and enhance the thinner, more sensitive iPhone 5 and to
optimize every feature and function, including the speakers, volume
controls, larger touch screen, and enhanced Front and back cameras. The
case protects the headphone jack and charge port, while ensuring they
are fully accessible. Additionally, the case protects the speakers and
microphones while actually improving the speaker sound, and the clear
window on the back showcases the beauty of the AppleDesign.
