What's this you say? Suggesting that Apple should even consider
merging with Volkswagen is a preposterous idea? You're right, it is.
It's stupid, it's unheard of, and it's creative.
That's exactly why it would work.
Innovative Design
People have marveled at the VW Beetle's design since its
introduction decades ago. Computer users have marveled at the iMac's design since its introduction in
1998. 
Although there is a large time gap between
the two, one thing is
clear - the VW Beetle (or Bug), and iMac share a large resemblance.
This is one reason why Apple and Volkswagen would work well together, they both
think in curves. Both companies focus highly on industrial design (just
check out VW's new Microbus), and both are known for their innovative
creations. Imagine what could happen if you combined the VW design team
and AppleDesign team - you would get an iMac that's out of this
world!
Digital Hub - Think Of The Possibilities!
At Macworld San Francisco, Steve Jobs stressed how the Mac is
becoming a digital hub, the core and command center of all electronics
(MP3 player, CD player, camcorder, digital camera, microwave(?)). If
Apple got into the car market, the company could take the digital hub
idea a step further. You could have cars with built-in Macs that
controlled the temperature, the radio, the security system, and the
safety features (not to mention being able to play Quake III at a red
light).
Marketing and Web Site Design
No disagreements or quarrels here, both Apple and VW share very
similar commercials. Remember the VW ad that had green Beetles speeding
around in front of a white background like atoms? Remember the iMac ad
that had the five different flavors turning around in a circle? The
same goes for Web site design, both companies have the navigation on
the top of the browser window, and a featured product in the center -
the similarities are starting to get scary.
Expanding Market
Apple has conquered the computer market; PC users are just too
shallow to realize it. Merging with a car company would give Apple a
whole other market to compete in. Apple would start to become known for
its wide variety of products, and it would then make sense for them to
expand into other markets, such as televisions, radios, and other
electronics.
Apple and Volkswagen, the leading designers in their respective
fields, would work well together, there's no question about that.
Unfortunately, we live in the 00's, and a merger between two companies
that large would cost a fortune and take what may feel like a life
time.
Is Apple, our favorite (and only) Mac manufacturer going to merge
with one of the most daring car companies of the century? I'm putting
my poker chips on never, but it's a nice thought.
