Months ago, I wrote Dan Knight, the editor of Low End Mac, that I
thought Apple would go after Psystar, not over violating the
shrink-wrap EULA, but for damaging its trademark. As I read things,
that is exactly what Apple is doing.
You only had to read the reviews of the loud fan noise and missing
features to know that Psystar wasn't selling a computer that could live
up to Apple's reputation. Even the biggest Apple hater wouldn't claim
that Macs were as bad as this clone from Psystar. Except for the low
price and novelty, they weren't very good.
Apple and its lawyers didn't have to go after Psystar right away. It
was better that they let Psystar do all the things they did. Psystar
created all the proof Apple's lawyers need to prove that what Psystar
was doing was bad for Apple's reputation. There is no worry that in
some Bizzaro world Apple will have to license its OS
to a "bunch of yahoos" like Psystar.
Psystar is going to be out of business shortly, and that's that.
You simply don't want to mess with someone else's brand. You don't
take Pepsi, rebottle it, and try to sell it as your own product -
unless you're crazy. There is so much case law against you that unless
Pepsi gives you permission, you're done.
My advise to Psystar's owners is file for bankruptcy and hope Apple
doesn't come after you personally.
If the rest of you want to run Mac OS X on a PC, you have to do like
this
guy and roll your own.
Another problem with Psystar was that if anything went wrong, you
were on your own until they could maybe release a patch. There was no
Apple support.
The value of doing it yourself is that by the end you should
understand what you changed to get it to work. Then you have a better
chance of understanding any future problems and fixing them yourself.
The EULA probably won't stop you from doing this for yourself - just
don't be stupid like Psystar and try to sell it.
So good-bye, Psystar, and good luck to any would be hackers. Have
fun getting Mac OS X running, and send me an email about how much
money you saved. If you can prove it to be worth the hassle, maybe I'll
try it. 
