How do you decide between two different technology choices?
You find out whom they were designed for and determine which one
fits your needs.
We've heard about the similarity between netbooks and the iPhone,
but which is right for you?
Netbooks
Let's start off by looking at the netbook.
The netbook is designed around two main goals, cost and size. Of the
two, being cheap is more important. The netbook evolved out of the "one
laptop per child" project. That project tried to build a laptop for
$100 so that many of them could be given to children in poor countries.
Making it small was a side effect of lower costs, but as a product
targeted to children, small was not a liability.
In effect, a netbook is the modern equivalent of Apple's failed
eMate project.
Priced at $800 it was cheaper than the laptops of the time but still
too expensive for the reduced features. Apple never did reach high
market penetration. The lower price of the netbook means that it can
succeed where the eMate failed.
Why does price matter so much? Because netbooks are less, in every
way, than their bigger notebook cousins. They have smaller screens,
compact keyboards, slower processors, less expansion (or none), and
less powerful graphics cards. With less, you expect to pay less.
The problem has always been that software requirements pushed people
to buy the next faster, more powerful computer, making it hard to be
satisfied with less.
Since netbooks are in no way a performance upgrade, why are they
selling?
The software rat race ended when the manufacturers switched to Linux. Linux
doesn't have the overhead that Vista requires. Linux can be customized
to run better with less, and it didn't need Microsoft support or costly
license to make it happen. Hardware manufacturers were free to tweak
Linux to work well with the hardware as is.
So the computer designed for children is finding it's way into the
market for adults because the price and the software make sense for
light duty use. We don't need a supercomputer to surf the Web or write
a memo or email.
This leaves the reduced screen size and keyboards as the main limits
to netbook market penetration.
Smartphones
In this same market for light duty computer use (web browsing,
memos, and email) are the smartphones. Here the iPhone, Blackberry, and
G1 Android are the current top contenders. These are all devices build
for adults, so they are marketed differently and perceived differently.
While the BlackBerry came first, it is the iPhone that showed what this
market segment is capable of.
The iPhone was built to be a platform - a platform it
shares with the iPod touch. It was given most of a full-fledged modern
OS (a version of OS X) with a tailored HMI (human machine
interface), a new set of gestures to operate with, and software
developer tools to access all these unique features.
It is the App Store that sets the iPhone apart from the netbook
market.
The netbook is more of the same old computing we are used to, just
smaller and for less money. The iPhone is a whole new book, with new
pages being written as new applications are released. Can you run these
applications on your laptop? Not really, and even if you could, many of
them would make no sense on a larger screen tied to a bigger
device.
Is anyone writing applications targeted only at the netbook market?
No. What's the point of doing that?
The smartphone is more mobile than even the smallest netbook. It is
the difference between a few ounces for an iPhone and around 2 pounds
for a netbook. It is the difference between fitting into a pocket for a
smartphone and fitting in a small bag for the netbook. So while the
netbooks are small and portable, they weren't specifically designed for
super portability like a cell phone is.
Now we can start to see were these devices are geared for different
needs. In choosing which is right for you, pick the description that
fits you the best.
- Buying it for a child to do homework assignments - Netbook
- Buying a combination device phone/camera/music player -
Smartphone
- Buying a second (or even third) computer for convenience:
- Do you want to take it everywhere you go - Smartphone
- Do you want something light but easy to type on - Netbook
- Buying as a replacement computer and you have existing software -
Netbook with XP Home
- You already have an old laptop - buy a fresh battery and save your
money
Getting the device that fits your needs is easy once you understand
what your needs really are: My wife has an iPhone, and she loves it. I
am happy using a MacBook, because I've got big hands and don't make a
lot of phone calls. I would consider a netbook for my kids to do their
homework on. Maybe we'll get one for them when they hit high school.
