The Rise of Google: Beating Yahoo at Its Own Game

Before 1995, search engines relied on databases of textual keywords to find relevant results. Whenever a user entered a search term, search engines such as AltaVista and Lycos would compare the search term to their databases of terms. The pages that had text most similar to the search term were considered to be more relevant […]

Which Is Apple’s Biggest Threat, Microsoft or Google?

Much has been said about the rivalry between Apple and Microsoft. I agree with those who said that Microsoft has used its monopoly power to kill off competition. But times change; Apple and Microsoft no longer want or need to defeat the other. They have become dependent in strange ways. The biggest changes are the threat of regulation and […]