iNews Review

Apple Overhauls iPods and Apple TV, $159 iPad Challenger, Flash on a Smartphone, and More

This Week's iPad, iPhone, iPod, and Apple TV News

Compiled by Charles Moore and edited by Dan Knight - 2010.09.03

We've already taken a look at the 4G iPod touch, 6G iPod nano, and 5G iPod shuffle in The 2010 iPod Value Equation, and we have Apple's official press releases here today.

Mac notebook and other portable computing is covered in The 'Book Review, and general Mac news is in Mac News Review.

All prices are in US dollars unless otherwise noted.

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iOS Overtakes Linux in Web Market Share

NetMarketShare reports that in both July and August 2010, Apple's iOS took a larger bite of the total Web usage market.

iOS vs. Linux browser market share
For the past two months, iOS has had more use on the Web than Linux.

NetMarketShare notes:

"In order to more accurately describe usage share for Apple devices, the iPhone, iPod Touch and iPad are now being grouped under their common operating system 'iOS'. Each of these devices can still be tracked separately using the Operating System Versions report. When these devices are combined, they have over 1% of global browsing share, which is now higher than Linux."

Apple Intros New iPod touch with Retina Display, A4 Chip, FaceTime, HD Video Recording, and Game Center

PR: Apple on Wednesday announced the new iPod touch, packed with incredible new features including Apple's stunning Retina™ display, FaceTime video calling, HD video recording, Apple's A4 chip, 3-axis gyro, iOS 4.1, and Game Center - all combined in the thinnest and lightest iPod touch ever. The new iPod touch features up to 40 hours of music playback and seven hours of video playback on a single battery charge.*

4G iPod touch with FaceTime"We've put our most advanced technology inside the new iPod touch" said Steve Jobs, Apple's CEO. "Whether you're listening to music, playing games, making FaceTime video calls, browsing the web, capturing HD video or watching TV shows and movies, the new iPod touch with its Retina display, A4 chip, and 3-axis gyro is more fun than ever."

Apple's Retina display improves the look of everything on iPod touch, whether playing games, watching video, browsing the Web, or flicking through photos. The Retina display has 960 x 640 pixels - four times as many pixels as before. The resulting 326 pixels per inch is so dense that the human eye is unable to distinguish individual pixels when iPod touch is held at a normal distance, making text, images, and video look sharper, smoother, and more realistic.

2010 iPod touchWith the new front-facing camera and mic, iPod touch users can make FaceTime video calls over WiFi. With just one tap of the new FaceTime app, iPod touch users can call other 4G iPod touch or iPhone 4 users** to easily see what their friends are up to, share important moments like the first day of school, and even show others what they are seeing by easily switching to the rear-facing camera.

The rear-facing camera on iPod touch is perfect for HD video recording. Users can easily capture HD video wherever they are and share it via email, MobileMe™, and YouTube. With the iMovie app, users can combine movie clips, add dynamic transitions and themes, and include photos and music right on their iPod touch. Users can buy and download the app right on their iPod touch for just $4.99 through the App Store!

Apple's A4 chip provides iPod touch users with more processor and graphics performance along with long battery life. Apple says that this power-efficient chip, along with the Retina display and 3-axis gyro, makes games on iPod touch the best they've ever been on any mobile device.

iPod touch is the world's most popular portable game player, according to Apple. Now with Game Center, iPod touch users can challenge and play friends or be matched automatically with new opponents. Game Center lets iPod touch users showcase their scores and achievements and discover new games their friends are playing. With the App Store on iPod touch, users have access to the world's largest catalog of apps with over 250,000 apps, including over 65,000 game and entertainment titles to choose from.

Music and entertainment lovers can now easily access iTunes Ping directly from their new iPod touch. iTunes Ping lets you follow your favorite artists and friends to discover the music they're talking about, listening to, and downloading. iPod touch users also have the entire iTunes Store at their fingertips, giving them instant access to the world's largest catalog of music, TV shows, and movies.

The new iPod touch comes with iOS 4.1, the newest version of Apple's mobile operating system. iOS 4.1 enables new features like FaceTime video calling, multitasking, folders, and Game Center.

iPod is the world's most popular family of digital music players with over a quarter billion sold. Apple's new holiday lineup includes a brand new iPod shuffle for just $49; the amazing new iPod nano with Multi-Touch™ starting at just $149; the incredible new iPod touch with Retina display, Apple's A4 chip, FaceTime, HD video recording, and Game Center starting at just $229; and the iPod classic in a 160 GB model for $249.

The new iPod touch will be available next week for a suggested price of $229 for the 8 GB model, $299 for the 32 GB model, and $399 for the 64 GB model through the Apple Store, Apple's retail stores, and Apple Authorized Resellers. iPod touch requires a Mac with a USB 2.0 port, Mac OS X v10.5.8 or later, and iTunes 10 or later; or a Windows PC with a USB 2.0 port and Windows Vista or Windows XP Home or Professional (Service Pack 3) or later, and iTunes 10 or later. Existing second- and third-generation iPod touch users can update to iOS 4.1 free of charge on September 8 to enjoy new features including Game Center.

*Battery life and number of charge cycles vary by use and settings. See www.apple.com/batteries for more information.

**iOS 4.1 required.

Apple Reinvents iPod nano with Multitouch Interface

PR: Apple on Wednesday unveiled a completely redesigned iPod nano featuring Apple's Multitouch interface that lets users navigate their music collection by simply tapping or swiping a finger on the display. Nearly half the size and weight of the previous generation, the new iPod nano features a polished aluminum and glass enclosure with a built-in clip, making it instantly wearable. The new iPod nano features Genius Mixes, the ability to create and edit playlists, a built-in FM radio with live pause, and up to 24 hours of music playback on a single battery charge.*

6G iPod nano with Multi-Touch"This is the biggest reinvention of the iPod nano since its debut in 2005, and we think users are going to love it," said Steve Jobs, Apple's CEO. "Replacing the click wheel with our multitouch interface has enabled us to shrink the iPod nano into an amazingly small design that is instantly wearable with its built-in clip."

The new iPod nano with Apple's multitouch interface allows users to access their songs, artists, albums, and playlists with a tap or swipe of their finger on the display. Holding down a finger returns the user to the Home screen, and users can easily use two fingers to rotate the screen if it is clipped onto their clothing upside down. Users can also customize their Home screen by simply dragging icons from other screens onto the Home screen.

iPod nano also features Shake to Shuffle, giving music lovers the ability to shake their iPod nano to shuffle to a new song in their music library. With its built-in FM radio, iPod nano lets you listen to your favorite radio stations, and live pause lets you pause and resume playing your favorite FM radio shows without missing a beat.

2010 iPod nanoWith a new design that is nearly half the size and weight of its predecessor, the new ultraportable iPod nano is a natural workout companion. Clip iPod nano onto your workout clothing, touch your music, and start your workout. iPod nano features a built-in pedometer that makes it easy to track your steps and also supports Nike + iPod, giving users the ability to track runs and workouts.

iPod is the world's most popular family of digital music players with over a quarter billion sold. Apple's new holiday lineup includes a brand new iPod shuffle for just $49; the amazing new iPod nano with Multi-Touch™ starting at just $149; the incredible new iPod touch with Retina display, Apple's A4 chip, FaceTime, HD video recording, and Game Center starting at just $229; and the iPod classic in a 160 GB model for $249.

The new iPod nano will be available next week for a suggested price of $149 for the 8 GB model and $179 for the 16 GB model. Both models are available in silver, graphite, blue, green, orange, and pink through the Apple Store, Apple's retail stores, and Apple Authorized Resellers. The 8 GB and 16 GB iPod nano (PRODUCT) RED is available through the Apple Store and Apple's retail stores. iPod nano requires a Mac with a USB 2.0 port, Mac OS X v10.5.8 or later, and iTunes 10 or later; or a Windows PC with a USB 2.0 port and Windows Vista or Windows XP Home or Professional (Service Pack 3) or later, and iTunes 10 or later.

*Battery life and number of charge cycles vary by use and settings. See www.apple.com/batteries for more information.

Apple Unveils New iPod shuffle

PR: Apple on Sept. 1 announced the new redesigned iPod shuffle, which features both clickable ring buttons and Apple's innovative VoiceOver technology, enabling users to easily navigate their music and playlists without ever looking at their iPod shuffle. The new wearable iPod shuffle has an all-aluminum enclosure with a built-in clip and comes in five brilliant colors - silver, blue, green, orange, and pink. With nearly 50% more battery life, the new iPod shuffle features over 15 hours of music playback on a single battery charge* and offers 2 GB of storage for $49.

2010 5G iPod shuffle"Were making the iPod shuffle even better by combining clickable buttons and VoiceOver technology, so users can find and enjoy their music without ever looking at their iPod shuffle," said Apple CEO Steve Jobs,. "With its all-aluminum enclosure and built-in clip, the new iPod shuffle is a great workout companion, and at just $49 it's a great entry-level iPod that almost everyone can afford."

iPod shuffle is based on Apple's popular shuffle feature, which randomly selects songs from a user's music library. The clickable buttons make the new iPod shuffle even easier to use. Press the center button to play and pause, press the outer buttons to skip forward and back or adjust the volume up and down.

The new VoiceOver button on top of iPod shuffle allows users to hear the name of the currently playing song and to switch between songs, playlists, or Genius Mixes. VoiceOver speaks 25 different languages and even alerts users when their battery needs charging.

The new iPod shuffle now supports Genius Mixes, the iTunes feature that automatically creates mixes from songs in a user's music library that go great together. Genius Mixes provide the perfect way to rediscover music users already have, but may not have listened to recently.

iPod is the world's most popular family of digital music players with over a quarter billion sold. Apple's new holiday lineup includes a brand new iPod shuffle for just $49; the amazing new iPod nano with Multi-Touch™ starting at just $149; the incredible new iPod touch with Retina display, Apple's A4 chip, FaceTime, HD video recording, and Game Center starting at just $229; and the iPod classic in a 160 GB model for $249.

The fourth generation iPod shuffle will be available next week for a suggested price of $49 for a 2 GB model in silver, blue, green, orange, and pink through the Apple Store, Apple's retail stores, and Apple Authorized Resellers. iPod shuffle comes with Apple Earphones and the iPod shuffle USB cable. iPod shuffle requires a Mac with a USB 2.0 port, Mac OS X v10.5.8 or later, and iTunes 10 or later; or a Windows PC with a USB 2.0 port and Windows 7, Windows Vista, Windows XP Home or Professional (Service Pack 3) or later, and iTunes 10 or later.

*Battery life and number of charge cycles vary by use and settings. See www.apple.com/batteries for more information.

Apple Premieres New Apple TV for Breakthrough Price of $99

PR: Apple on Wednesday announced the new Apple TV which offers the simplest way to watch your favorite HD movies and TV shows on your HD TV for the breakthrough price of $99. Apple TV users can choose from the largest online selection of HD movies to rent, including first run movies for $4.99, and the largest online selection of HD TV show episodes to rent* from ABC, ABC Family, Fox, Disney Channel and BBC America for 99¢.

2010 Apple TVApple TV also streams content from Netflix, YouTube, Flickr, and MobileMe™, as well as music, photos, and videos from PCs and Macs to your HD TV. Enjoy gorgeous slideshows of your photos on your HD TV using Apple TV's selection of built-in slideshows. Apple TV has built-in HDMI, WiFi, ethernet, and an internal power supply for easy setup, and features silent, cool, very low power operation in an enclosure that's less than four inches square - 80% smaller than the previous generation.

"The new Apple TV, paired with the largest selection of online HD movie and TV show rentals, lets users watch Hollywood content on their HD TV whenever they want," said Steve Jobs, Apple's CEO. "This tiny, silent box costing just $99 lets users watch thousands of HD movies and TV shows and makes all of their music, photos, and videos effortlessly available on their home entertainment system."

Apple TV users can now rent thousands of commercial free, HD TV episodes on iTunes for just 99¢, with up to 30 days to start watching and then 48 hours to finish or watch multiple times. Users can also rent over 7,000 movies with over 3,400 available in HD, with most new releases available the same day they are released on DVD.

Apple TV also gives access to the Netflix streaming catalog for Netflix subscribers and the ability to browse and search, rate content, add to or remove from your queue, or instantly stream straight to your HD TV. Apple TV users can also enjoy millions of YouTube videos, more than 200,000 podcasts, 4,000 Internet radio stations, and personal photos from MobileMe and Flickr with several gorgeous new slideshow themes. Music, videos, and photos can also be streamed from PCs and Macs, turning your HD TV into the hub of your home entertainment system.

Apple TV setup is quick and easy with a single HDMI cable connection (HDMI cable sold separately). Just connect Apple TV to your HD TV, join a WiFi network, and with a few clicks on the seven-button aluminum Apple Remote, you have access to amazing content. Users can also control Apple TV with their iPhone, iPad, or iPod touch using the Remote app, available as a free download on the App Store.

Apple TV will be available late this month for a suggested retail price of $99 and can be pre-ordered beginning today on Apple's online store. Apple TV, which comes standard with an aluminum Apple Remote, will be available through the Apple's online store, Apple's retail stores, and Apple Authorized Resellers. Apple TV requires an 802.11b/g/n wireless network or ethernet network, a broadband Internet connection, and a high definition TV capable of 720p.** iTunes TV show rentals and Netflix are only available in the US. Netflix features require account subscription. iTunes movies rentals are only available in the US, Australia, Canada, France, Germany, Ireland, New Zealand. and the United Kingdom.

*99 cent HD TV rentals only available in the US.

** Apple TV does not support 1080i, but your TV should scale the 720p content automatically. ed

Why Apple Fanboys Are So Wrong about Flash

Computerworld's J. R. Raphael says:

"It's the question that's divided the tech world into two feuding factions: Should a smartphone support Flash?

"In many ways, the issue has come to represent the broader Android vs. Apple fanboy battle - open support vs. one guy deciding what's best for your device - but in this instance, most of the fighting words have been more about rhetoric than experience. Quite simply, the majority of people knocking Flash support for smartphones have never actually used a smartphone with Flash on it."

"Having now extensively used Flash on my phone, I can tell you that I've had no problems with performance, stability, or battery life."

Skyfire Browser Bringing Flash to iOS?

Laptop Mag's Eric Chiu reports:

"We've spilled a fair amount of digital ink on the problems that Flash has had in the mobile space in the past few months, but Skyfire - developer of the eponymous mobile browser - looks to be throwing one heck of a curve ball.

"Today, the developer announced that they've submitted a version of the Skyfire mobile browser to Apple's App Store. The Skyfire browser - which came to Android back in late April - is capable of playing and viewing Flash video without Adobe Flash Player."

Could a Mediocre iPad Knock-off Foretell iPad Marketing Doom?

Pandigital ebook reader at Dillard'sZDNet blogger David Gewirtz asks if Apple's biggest threat is embodied in a humble $159 nobody-brand digital reader sold by the Dillards department store (details below).

To us geeks, Gerwitz notes, department stores pretty much don't exist, but to non-geek America, department stores are a big part of how they buy stuff. When average Americans want to buy something, they think about buying things in the stores in the mall - things in this context like Dillards' new $159 Pandigital "NOVEL" ebook reader, which is basically a rudimentary tablet computer with a color display, Android-based that can read PDFs, play music, let you check your email, and even download applications, albeit tied exclusively to the Barnes & Noble bookstore.

Publisher's note: I work a part-time third-shift job at a local Kohl's department store, and I've seen the same devices show up in our store. I'm sure it's available elsewhere as well. dk

$159 iPad Challenger: Pandigital 7" eBook Multimedia Reader

Created as a true lifestyle device, the Pandigital eBook is intended to become another important screen in the home. A true multipurpose device, the Pandigital functions as a cost-effective yet powerful eBook, an easy-to-use web device, and a fully featured digital photo frame. Built around a crisp 7" touchscreen, the eBook is built to be as easy to carry as it is to read.

Pandigital 7" eBook Multimedia ReaderFeatures:

  • 800 x 600 TFT LCD full-color screen
  • 1 GB internal memory
  • WiFi
  • Bluetooth
  • eReader
  • Alarm clock and calendar to keep your day on track
  • Full web browser capabilities
  • Audio and video player for music and movies
  • Games and tools including built-in dictionary and variable font size
  • AC adapter
  • USB cable
  • Cradle/stand

Pandigital has partnered with Barnes & Noble as a content provider. Purchasers of Barnes & Noble content may share a downloaded book with a total of three readers versus a single download. The Pandigital Novel is available in black and white versions.

Price: $159.99

Classic iPod Mods

PC Mag's Benj Edwards says:

"It's a fact of life that Apple will, without fail, replace current models of the iPod with newer, flashier versions. And eventually (if not today), Apple will retire the iconic click wheel iPod design concept in favor of models with touch-screen interfaces. The click wheel's fate was already sealed when Apple released the iPod touch in 2007.

"But don't throw away that old iPod just yet. If it still works, you can breathe new life into it through artistic or technical expression in the form of hardware modifications (which we'll be exploring here), as others have done since Apple first introduced its ubiquitous media player...."

Smart Phones Helping to Move Business from the Office to Anywhere

PR: Results of a Samsung Mobile survey have put a whole new spin on "doing your business" in the bathroom. Samsung has announced candid results of its new online survey that shows working Americans who own smartphones are breaking old boundaries on when and where it's appropriate to make and take business calls. According to the results, these professionals conduct their business far, far away from the office setting including while on vacation, the bathroom, during a date, at church, or even during sex.

Respondents admit the need to stay connected and productive with their jobs led them to take their business calls into more private settings than ever before, such as a trip to the bathroom or during an intimate moment with their significant other. Close to three quarters (72%) were comfortable taking calls in the commode, while at least one out of every ten people came clean about doing business over the phone at a funeral (16%) or in the throes of passion (10%). Other taboo business calls have taken place in the middle of the night (59%), during a date (38%) and at church (32%).

Other surprising, but less salacious survey results determined the following business behaviors:

The Great Communicators

Given that 78% of smart phone using office workers consider their smart phone a critical part of everyday business, it's no surprise that an overwhelming majority (89%) believe it's important to be readily available to colleagues, supervisors and clients at all times, even after business hours. In fact, almost eight in ten (79%) immediately respond to a work email on their smart phone regardless of time of day.

Leave Your Computer Behind

According to survey findings, nearly three-quarters (72%) of respondents say that their dependency on their smart phone has reduced the frequency they use an office computer or laptop. Four in ten (40%) also claim they feel most productive working from a smart phone outside the office, rather than at a desk on their computer. Consequently, nearly a third (32%) see their smart phone as more important than their desktop or laptop computer. In fact, 51% turn to their smart phone to work on projects instead of their computer, even if their monitor is within reach.

As the smart phone continues to increase in prominence in today's mobile world, 29% of survey respondents say they can envision the day that office computers become obsolete, with smart phones taking their place. More than seven in ten (71%) office workers with smart phones think companies should automatically supply the phones, rather than laptops, to all employees free of charge.

Samsung Mobile has made it even easier to stay connected with its Galaxy S portfolio of devices. The Android™ 2.1-powered Galaxy S devices are currently available on AT&T and T-Mobile, will be available on Sprint on August 31 and Verizon Wireless, U.S. Cellular and Cellular South in 2010. Samsung Mobile has packed powerful, cutting-edge technology into each Galaxy S device, including features such as a stunning 4" Super AMOLED display screen, 1 GHz Hummingbird Application Processor and a multitude of entertainment, messaging and social networking features and applications.

The survey, commissioned by Samsung Mobile, was conducted by Kelton Research and included 503 Americans ages 18 and older who own a smart phone and work in an office.

* All decimals are rounded to the nearest percentage point. This may result in certain numerical totals adding up to slightly more or slightly less than 100%.

Apps & Services

Frustrated with Irresponsible Drivers? There's an App for That!

PR: Tampa based Crash Bang Studios today released Fail Driver version 1.1 for the iPhone and iPod touch. Fail Driver allows frustrated drivers to be able to report and tag other cars by capturing their license plate information, and optionally capturing a picture of the offending vehicle.

Fail Driver is ready to use from the moment it is installed. The application allows users to choose the event that best suits the action of the offending driver, such as: 'Cut me/others off', 'Red light/stop sign runner', and 'Parking challenged'. The application records the GPS coordinates of the event allowing others to see the location.

Fail Driver"Commuting to work each day I often witness rude or irresponsible drivers. For a long time I have wanted to find a way to 'tag' these people and highlight their actions'" says cofounder Mike Shaw. "Get their license, tap a button, report their action. We now allow peer review of driving™."

Version 1.1 Feature Highlights:

  • Map view showing recent submissions
  • Show current location and local events near user
  • Ability to tap on a map pin and then view the event details
  • Ability to delete a submitted entry, provided it is deleted on the same device and within 24 hours of submission
  • Added profanity check for text entries
  • Device Requirements:
  • iPhone and iPod touch
  • Requires iOS 4.0 or later
  • 0.9 MB

Fail Driver 1.1 is free and available worldwide exclusively through the App Store in the Lifestyle category.

Accessories

Brenthaven 5-in-1 iPad Case Brenthaven Introduces the 5-in-1 iPad Case

Brenthaven 5-in-1 iPad Case

PR: Brenthaven introduces the 5-in-1 iPad Case, offering innovation and protection for your iPad. Whether using an iPad for work presentations or simply catching up on the latest episode of a favorite TV show, the 5-in-1 iPad case is the perfect fit.

The case offers five functions in one iPad case, perfect for typing, watching movies and much more.

"iPads are meant to be mobile, so we set out to create a case that increases the utility of iPad on the go while offering incredible protection," says Brenthaven CEO Scott Armstrong.

Brenthaven 5-in-1 iPad CaseThe 5-in-1 case for iPad is custom fit for the Apple iPad. Available in Matte Black or Metallic Bronze, this multifaceted iPad case performs 5 unique functions including:

  1. A two-sided hard shell protection system which provides excellent protection
  2. Horizontal viewing stand for watching your favorite movie
  3. Strap attachment system for watching shows on the go
  4. Typing stand when you need to tap out an email
  5. EZ-Grip™ handle system to help secure your iPad safely in your hand while reading an ebook

Plus the Brenthaven lifetime guarantee.

The 5-in-1 iPad case is now available for order at brenthaven.com, MSRP $59.95.

Padacs Toccata Case Converts iPad to Near-Netbook with Built-in Keyboard

Padacs Toccata Case for iPadPR: Australian iPad accessories distributor PCRange has announced the Padacs Toccata, an iPad case that offers the convenience of a built-in Bluetooth keyboard.

The Padacs Toccata Bluetooth Keyboard Case is designed with the heavy duty iPad user in mind. Its protective case has an integrated Bluetooth keyboard that makes it easy for iPad users to type emails and play games or just avoid using the iPad's touchscreen keyboard.

The Toccata's 235 x 135mm QWERTY keyboard is large enough to type comfortably on without adding to the iPad's case footprint. Charged by an included USB cable, the Lithium battery-powered keyboard runs for as long as 45 hours.

Padacs Toccata Case for iPadAs well as the iPad, the Bluetooth 2.0 keyboard works with a range of devices including iPhone 4 and iPhone 3GS (with iOS 4) and Bluetooth-enabled devices running Windows, Mac or Linux.

PCRange CEO Raaj Menon says the Toccata Bluetooth Keyboard Case both looks good and works well: "The case's modern design combines a professional look with great functionality. You can fold the case into the laptop position to use the keyboard, angling the iPad screen for ideal viewing, or fold the keyboard back out of sight when you don't need it. Its sturdy construction protects your iPad while magnets on the front cover keep the case closed when you're not using the iPad."

The Toccata Bluetooth Keyboard Case is compatible with Windows, Mac, Linux and Apple iOS 4. The keyboard pairs easily with devices, going into auto-sleep mode after 10 minutes of inactivity and automatically reconnecting when it is switched on.

Its built-in 450 mAh Lithium battery lasts for as long as 45 hours per charge with continuous standby for 100 days. Running on the ISM 2402-2480 MHz band, the keyboard has a 10-metre operating distance.

The Padacs Toccata case sells for Aus$89.95.

New Sena Keyboard Folio Case Turns the iPad Into a Luxury Netbook

PR: California-based luxury leather accessory designer, Sena Cases, announces the debut of its new high-end leather Folio Keyboard case for the Apple iPad. Known for designing innovative, luxurious leather cases for the entire iPhone series, including the new iPhone 4 and 7 existing iPad cases, Sena reveals a new Folio case for the iPad with integrated Bluetooth keyboard. Made from the finest quality European leather, the new Sena Keyboard Folio masters the marriage of style and function.

Sena Keyboard Folio CaseSena Cases CEO, Ramsey Oten, Ph.D., is proud of the new case design. "We have seen an amazing interest to our Sena Folio case which is available in Apple Retail and Online Stores Worldwide. The Sena Keyboard Folio is the same great design with an added Bluetooth keyboard for those who prefer a traditional keyboard," he said.

The Sena Keyboard Folio Case for the Apple iPad: The Keyboard Folio offers protective functionality with an integrated keyboard and a stylish, streamlined designer style. The keyboard Folio features Sena craftsmanship coupled with classic modern protection. The case offers a book style, side folding design with cutouts for play-thru functionality which allows the device to be fully functional within the case and features an integrated recessed collapsible back stand which folds flush to act as a stand while holding the iPad at an ideal angle to watch videos, surf the web, view slideshows, photos, and presentations and both offer the ability to use the iPad without removing it from the case.

This leather portfolio book design is comprised of premium leather providing a soft layer to gently protect your iPad. The integrated Bluetooth keyboard allows you to work and type faster ergonomically.

The Folio Keyboard case also features a soft velvet protective lining on the inside, as well as multiple pockets for cards, IDs and even checkbooks. It is secured with a strap and snap closure for total protection when not in use. Offered in classic genuine leather, the Folio Keyboard case is perfect for the professional business environment and meetings. The secure flap with snap closure provides a snug fit to your iPad. Its rigid protective layer reinforces additional backbone support for durability.

Keyboard Features: Integrated Bluetooth keyboard (V2.0) with 45 hours of use, or 55 hours of standby time and features function and sound/music control buttons. The keyboard is ergonomically sound with its low profile and soft buttons and the Silicone face is resistant to water and spills. The Keyboard also features charge and connectivity indicators and complies with FCC regulations and will not cause any interference.

Sena's cases are precisely hand-crafted by leather artisans and showcase Sena's well-known quality and strong attention to detail. Every design offers exceptional details to enhance the functionality of each specific device while providing protection.

Retail Price: $149.99, but available on preorder for $129.99.

Several styles are also available at Apple Retail Stores and online worldwide, or by calling at: 1-888-SENA-USA, or 1-714-505-8312.

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