The Lite Side

10 Reasons to Hate the Gateway Profile Commercial

- 2002.09.24

10. Bad animation in the commercial . . . looks like they need to up the frame rate a bit.

9. In the commercial, the computer moves in more ways than it can in real life.

8. The computer shows the iMacs with screens depressed as low as possible so the Profile can make the jump.

7. Announcer on commercial uses a PC . . . you can tell from his authentic snide attitude.

Profile iMac

6. Profile has a high center of gravity . . . oops, sorry I knocked over your knockoff.

5. Screen can't shake its "head" to say, "No, I don't want a Gateway."

4. Commercial doesn't show time delay between ordering and getting computer from Gateway Country Store.

3. Commercial doesn't do the butt-ugly form factor of the Profile justice . . . it's uglier in person.

2. Gateway Profile doesn't "moo" when it jumps over white moonlike sphere.

1. Ad doesn't address Profile's biggest weakness: It uses Windows.

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