LA Computer Company: Specials on AppleCare, iMac's, Apple Batteries and Apple A/C Adapters. Also Great prices on Used Apple Computers. Call 1-800-941-7654 Click Here.
OWC: Upgrade to a Larger Hard Drive, Add Additional Drives SATA for Mac Pro and G5s, up to 1.0TB in each Bay. 500GB from $90!
I know you don't have the time to read this article with all the
holiday preparations you have to do (BTW, anybody knows what to give
a 34 year old Mac-hating woman, who is far more intelligent then
oneself, for Christmas?), but recently I stumbled over this
article by Low End Mac's publisher, Dan Knight. For more than a
year this chap is now trying to make a living from running a pretty
damn good Macintosh site, which is currently getting more than
800,000 hits per month.
The content is good, the writers are great (apart from that jerk
who writes the UK column), the layout is
simple (and you can read it on low-end Macs). Enough praise: The fact
that struck me rather peculiar was that this site, which serves more
ads that you can shake a stick at, makes not enough money to give
this chap a paycheque, and I am sure that's not due to the
expensiveness of the authors (trust me on that one), but to the low
click-rate that the ads get. Really, when was the last time you
clicked on a banner? Think about that, all of you out there who think
they can make a living with the World Wide Web.
To rake in 800,000 hits per month, your site really has to be
either an established class act like lowendmac.com
or offer pornography (or be Microsoft's update server, where millions
of Microsoft minions have to log on for their latest update to get
their crappy OS finally working). For comparison, my own brilliant
sites - Mattbianco.com,
Dirkpilat.com, and thepilum.com
- were serving 1,300 hits at most per month (and hey, this is class
we are talking about. Well, not quite. Well, they're crap really. But
still...)!
So what in the world do you have to do to make a living from a
site that gets 800,000 hits per month? Weeeeelll, there's the dreaded
micropayment idea, that would take a cent of your credit card every
time you read one of my articles (although they're obviously worth
much more), but in the age of cybercrime and credit card fraud, I
rather not spread my credit cards anymore.
Then there is the good old subscription system, but that would
obviously reduce readership by about 800,000. So for poor Dan Knight,
there's a lot to think about, and maybe he shouldn't give up the
day-job that quickly....
Anyway, I wish you all a great 2002 and a peaceful holiday .
Listen to Just the Music with the V-Moda Vibe Earbuds, Tommy Thomas, Welcome to Macintosh, 09.05.
Well built, the noise canceling earbuds will let you hear all the nuances of your music without letting through background noise.
Tomorrow's Solid State Drives and Notebooks, Dan Knight, Mac Musings, 09.04.
Flash drives are great but have some shortcomings. Some thoughts on building better SSDs and notebooks to use them.
Our advertising is handled by BackBeat Media. For detailed
price quotes and advertising information, please
contactat BackBeat Media (646-546-5194). This number
is for advertising only.
