2001: The fact that Apple is out of trouble is really, really old news. The profits have been rolling in fairly consistently and have put Apple solidly in the black and on the road to long-term financial stability. The problem now, as always, is maintaining and increasing market share.

2001: Apple seems to be on a roll these days. Knock your socks off hardware, a new assault on the education market, accolades for their software efforts – and the list goes on.

2001: Last time I outlined the basic Mac Populist user. To recap: The Mac Populist believes that Macs should appear on every desk in every home and office. Their interpretation of “The Computer for the Rest of Us” is that the Mac is a computer meant for the mass market, and its destiny is to […]

2001: My previous article, The Computer for the Best of Us, stirred up quite a few emails. Some were angry; others agreed with my opinion. What became clear, however, was that there are two interpretations of “The Computer for the Rest of Us”.

2001: Charles Moore recently wrote a short piece on Applelinks, Macs Still Cost Too Much, discussing how Macs are too expensive when compared to PCs. While hardly one to drag an old argument out of the closet (Macs have better components, Macs last longer, etc.), I will admit that Charles does have a point.

2001: As of this Saturday, the single largest system software release since the Mac’s inception is ready for public consumption (finally!). Mac users will no longer have to endure the slings and arrows of the Wintel crowd regarding protected memory. Mac users will no longer have to put up with crazy extensions bringing the system […]

2001: Apple has been a niche player for many years. Its market share has been reduced to the point where most people don’t see Apple as a major threat to the PC landscape.

2001: After shaking up the computer world with sleek hardware designs, Apple is finally getting serious about pushing “the other half” of its business: software. What’s inside the box is essential to the Apple business, but it is widely ignored in print and ad campaigns. After all, a curvy iMac looks much better on a […]

2000: A rip off of Apple’s G4 Cube appeared at Comdex last week. While we’ve heard nothing yet from Apple legal, it’s a sure bet that Apple will throw a lawsuit at DA Computing as soon as they’ve researched the matter a little.

2000: In a previous article, I mentioned that Jesse Berst was jumping the gun by saying that Apple was offering nothing new. A particularly astute reader pointed out that, in fact, Apple has indeed stopped innovating. This reader was obviously a Mac lover and was in no way bashing me or Apple. So, has Apple […]

2000: Apple’s partnership with Motorola has deteriorated into a comedy of errors over the last year or so. Production problems, pricing fiascoes, and hitting the MHz brick wall have all contributed to a black eye for Apple.

2000: Normally I’d stay away from blanket statements, but after the introduction of the G4 Cube, I think the statement may be true: Mac users are the only remaining true computer enthusiasts.

2000: The Register (among other news outlets) recently ran an article on how Apple has been strong-arming the AdCritic website into removing Apple ads. It seems that the Apple legal department has a problem with the ads running on the AdCritic site.

Mac users have it pretty good. Apple’s stock is high (despite its recent slide), a new OS is on the way, and market share has stabilized. So what’s next for Apple? How does it intend to remain on top?

2000: The recent fracas over the ILOVEYOU worm caused some back patting and congratulations in non-Windows circles. People who use Macintoshes, BeOS, and UNIX variants more or less sat back and chuckled as the Windows world went down in flames. Our only real protection from similar things happening is the minority status of Mac platform.