2003: New iMacs and eMacs were released yesterday and were greeted with less than effusive praise. “Yawn,” seemed to be the general response, even from the usually zealous Mac press. The real excitement seemed to center around the price drops and improved options instead of the iMac speed bump.

2003: If you’ve been paying attention, you already know that Apple released a number of upgrades and applications yesterday. While I’m certain that some people were disappointed, I suspect that Apple hit just the right balance between risk and safety.

2002: As more people switch over to the Mac, Apple will have to be more diligent and responsive to consumer needs. This is would appear to be self-evident. If there are more consumers, there are more people to get annoyed with your products or what might be perceived as corporate arrogance. Apple is surely familiar […]

2002: According to Apple, Mac OS 9 will not be a boot option for 2003 Macs. While this is a reason to rejoice, when you move forward, you always leave something behind.

2002: Everyone remembers those old milk churns that were used to transport milk all over the country. Most of these churns have found new life at country fairs and as overpriced flowerpots. If you haven’t seen one before, it’s essentially a cylinder with a hinged lid on the top. There is an old Dutch saying […]

2002: The cat’s out of the bag. Microsoft, the cute and cuddly monopoly that wouldn’t dream of harming a competitor, has let the world know that it’s Not Pleased with Apple and its promotion of Mac OS X. In fact, Apple’s lack of promotion has hurt Microsoft’s bottom line because Office v. X isn’t flying off the […]

2002: It’s a game we play – you, me, and Apple. Every once in a while, we all have to upgrade or replace our computers. Apple products are consistently great and always a good buy, but timing is the issue.

2002: Is it just me, or is Apple making waves with its latest round of products? It seems every time I turn to Wired there’s an Apple story somewhere on the main page.

2002: Why is it that the tired old argument that Macs need more market share rears its ugly head every time Apple releases something great? For the last three years, Apple’s products have consistently drawn good reviews and admiring glances. On the software side, Macs (thanks to FreeBSD) are once again becoming respected in IT […]

2001: Mac OS X has come more or less into its own since the release of OS X 10.1. Unfortunately, the main competition, Windows XP, will also be coming into its own shortly. It’s a bittersweet triumph that OS X is fast, stable, and oh so nice to look at. It seems that Windows XP is […]

2001: It’s been quite a love-in for Apple over the last couple of years. Great looking products that are pleasing to the eye is an Apple tradition, and the iPod simply adds to it.

2001: Steve (and that other guy named Bill) has been droning on about how the PC is moving away from being a single-purpose machine shoehorned under the desk and becoming the center of the new digital universe. They’ll control all the digital devices and become the command center of digital activities.

2001: A class action lawsuit was launched against Apple yesterday: Milberg Weiss Files Class Action Lawsuit Against Apple Computer, Inc. and its CEO.

2001: The consumer acceptable version of Mac OS X (version 10.1) is now out of the gate and on track to be the standard operating system in the Mac universe. It’s time to start beating the drum.

2001: Oh great, my little 350 MHz G3 upgrade is about to look even pokier: Motorola Completes 1.6 GHz PowerPC G5. My tired but indefatigable workhorse PowerCenter Pro is chugging along nicely, thank you very much. Darn it.

2001: For the first time in recent memory, Apple has announced the contents of Jobs’ keynote for the Paris Expo: Jobs: No New Hardware at Apple Expo 2001 (no longer online) Nouveaux Ordinateurs? Non! (no longer online) Steve Jobs to Keynote Apple Expo, Says “No New Hardware In Paris” Let the games begin.